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What it takes to be an employer of choice

Photograph: Shutterstock

What landed employers on Glassdoor’s employee-generated list of the best places to work? The job-focused website found the highest-rated companies had these traits in common.

A mission to believe in

Choice employers provide their teams with a mission that inspires quality work, provides a sense of purpose and makes employees feel they’re making a difference.


The employer empowers the staff to do their best work and emphasizes the opportunities to enhance their skills and advance.

A strong culture 

Celebrated by leadership as a key business advantage, the culture is built on a well-articulated set of shared values, fostering a sense of community.


Standout employers provide clear and open communication, from the top down. The environment makes employees feel that honest feedback is encouraged and appreciated.

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