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ghost kitchen

Technology

Ghost kitchens’ $1 trillion dream is fading

 By Joe Guszkowski on Aug. 16, 2022

Tech Check: The delivery-only model is unlikely to live up to bold early projections. Some recent developments show where it might be headed.

Financing

Wendy’s pares back its giant ghost kitchen deal

 By Jonathan Maze and Joe Guszkowski on Aug. 10, 2022

The burger chain, which last year announced a bold deal to open 700 locations in Reef Kitchens, now plans to open as few as 100 after Wendy’s “reevaluated” its development commitment.

Technology

In Chicago, a virtual restaurant tries bricks-and-mortar

By Joe Guszkowski on Aug. 04, 2022

Tech Check: Moonbowls, which exists mainly online, is venturing into the physical world to give customers another touchpoint.

Technology

Kitchen United charts path to 500 locations in next 5 years

By Joe Guszkowski on Aug. 01, 2022

A fresh $100 million from a group of strategic partners is expected to fuel what amounts to a 17-fold increase in the ghost kitchen company’s footprint.

Operations

CloudKitchens sold these restaurants a dream. What they got was a nightmare

By Joe Guszkowski on Jul. 28, 2022

As the ghost kitchen company has expanded to more than 60 locations across the country, it has left a trail of failed businesses in its wake.

Technology

Kitchen United raises $100M with help from Restaurant Brands International, Kroger

By Joe Guszkowski on Jul. 25, 2022

The ghost kitchen provider will use the funding to add locations and expand the use of its technology, accelerating its rapid growth over the past year.

Technology

Reef opens virtual food hall at Raleigh-Durham airport

By Joe Guszkowski on Jul. 21, 2022

Travelers can order takeout from nine different restaurants at the getReef Virtual Food Hall.

Technology

Ghost Financial wants to help build a ghost kitchen utopia

By Joe Guszkowski on Jun. 10, 2022

Despite considerable hurdles, the fintech startup believes Americans will be getting most of their meals from ghost kitchens by 2027.

Technology

For many small restaurants, ghost kitchens fail to deliver

By Joe Guszkowski on May 16, 2022

Independent operators have struggled to make the model work, citing marketing challenges and the high cost of delivery.

Technology

Ghost kitchens prove a dead end for many restaurants

By Joe Guszkowski on May 12, 2022

Independent operators say the delivery-only business is more difficult than it’s cracked up to be. Their challenges have led providers to rethink their strategy.

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