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Marketing

What makes a restaurant loyalty program stick?

 By Joe Guszkowski on Apr. 12, 2024

We tried a bunch of loyalty programs—and talked to a few experts—to find out what works and what doesn’t in the growing field of loyalty.

Marketing

David Chang and the case of the chili crunch trademark

 By Heather Lalley on Apr. 10, 2024

Marketing Bites: The celebrity chef is getting some less-than-positive press this week. Plus, Chipotle burritos don the green jacket and Wow Bao’s metaverse debut.

Financing

Teens cut back on their spending

By Jonathan Maze on Apr. 09, 2024

But Chick-fil-A and Starbucks remain their favorite restaurants, according to the latest Piper Sandler Taking Stock With Teens Survey.

Food

Shake Shack pokes Chick-fil-A by giving away antibiotic-free chicken sandwiches

By Lisa Jennings on Apr. 08, 2024

Available on Sundays throughout the month of April, the promotion attempts to draw attention to Shake Shack's commitment to using chicken raised without antibiotics.

Marketing

How Chipotle is helping gamers get more Eddy Gordo on Tekken 8

By Lisa Jennings on Apr. 08, 2024

Chipotle knows its customers love gaming. The chain has a new partnership with Tekken 8, the latest version of the hugely popular fighting game franchise, which will be the title game in the Chipotle Challenger Series this year.

Marketing

KFC is making a bet on value

By Jonathan Maze on Apr. 08, 2024

The chicken chain introduced a new line of bundled meal options from $4.99 to $20, but not everything has a consistent price point nationwide, a nod to fast-food restaurants' complex relationship with value.

Financing

Fast-food chains will have to think creatively to get back their lost traffic

By Jonathan Maze on Apr. 05, 2024

The Bottom Line: Customers are opting to stay home rather than dine out. With costs still elevated, brands will have to think differently to get them back.

Marketing

Shake Shack wants a spring in its step

By Heather Lalley on Apr. 03, 2024

Marketing Bites: The burger chain is counting down to warmer weather, restaurants look to soften the Tax Day blow and Cava turns to TikTok for menu inspiration.

Marketing

Jersey Mike's annual Month of Giving generates $25M for charities

By Peter Romeo on Apr. 03, 2024

The record intake in March surpassed the sub sandwich chain's previous high mark by 19%.

Marketing

Papa Johns just introduced a major new marketing platform

By Jonathan Maze on Apr. 02, 2024

The pizza delivery chain is building on its “Better Ingredients, Better Pizza” with a new marketing slogan, “Better Get You Some," along with a campaign featuring Big Boi.

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