marketing

Forget the transvestite dwarfs in the trailer park

If you’ve ever wanted to start a “Jerry Springer”-style show for the restaurant industry, this is the week to do it. Insults and chairs will be flying before you can say, “I caught my spouse cheating.”

Bye-bye baby

It's a marketing moment. It's a sweet note. It's a powerful brand impression. It's a point of differentiation.

Dean Corbett hasn’t recorded an episode of “Secrets of Louisville Chefs” in years, but at least weekly, customers tell him, “‘I saw you on ‘Secrets’ yesterday, and you were so funny,” he says. The chef-owner of Corbett’s: An American Place, and Equus & Jack’s Lounge in Louisville appeared as a guest chef on the weekly show, now playing in reruns. “That staying power is the real beauty of having an actual show.”

Many restaurant chains now invite store-level managers to buy a stake in their units, but how about equity in the parent concern?

Bags packed? Travel plans checked? Appointments and networking strategy finally set? Don’t forget that other key piece of preparation for the RLC: The checklist of what you intend to learn.

I recently read an interesting article on Absence Management. In short, the author documented the high cost of employee absenteeism and the relatively low cost of incentives to keep employees on the job.

The winners of the 2014 Leaders in Foodservice Awards received plaques and applause in Grapevine, Texas, on Wednesday, the last day of FARE.

Tis the season for giving...especially to those less fortunate than ourselves.

In the ever-pressing quest for more traffic, some operators broke new ground.

In a previous post, we introduced our prepaid expenses system, which allows you to spread an expense over the accounting periods to which it applies, rather than it appearing in just the period it's paid or invoiced.

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