marketing

Panera Bread increases Unlimited Sip Club price

By Lisa Jennings on Mar. 18, 2024

The subscription drinks program that was $11.99 per month is now $14.99 per month, a 25% increase.

So much for Starbucks' journey into the metaverse

By Jonathan Maze on Mar. 18, 2024

The coffee shop chain told customers late last week that it would end its Starbucks Odyssey NFT virtual restaurant loyalty program experiment "to prepare for what comes next."

Beverage

Sonic launches Blackout Slush Float to tie into solar eclipse

By Patricia Cobe on Mar. 18, 2024

Fans can score a free pair of viewing glasses with every purchase, plus eclipse watching tips from a former NASA astronaut to prepare for the April 8 event.

Marketing

Habit Burger Grill cooks up a kids’ meal—for adults

By Heather Lalley on Mar. 13, 2024

Marketing Bites: The fast-casual burger chain repositions value; restaurants gear up for March Madness.

Premium

Marketing

The Keith Lee Effect extends way beyond one TikTok restaurant critic

By Lisa Jennings on Mar. 13, 2024

Once the domain of newspapers and magazines, restaurant criticism has spread to social media, where both reviewers and reviewees have the potential to become viral superstars.

Technology