marketing

Marketing

Chipotle wants to reward those who are not quitters

This resolution season, the chain is partnering with the Strava app, mapping out segments to run, bike or walk that end at a Chipotle.

Marketing

Restaurant chains push holiday deals

Marketing Bites: Bar Louie has deals in store for the holidays. Shoney’s is hosting a Christmas Day Feast. And Razzoo’s Cajun Cafe launches drink specials.

New challenges emerged, especially downtown, while many operators looked back wistfully at bygone times, their hands held out for help on costs.

After unwrapping presents and getting out of PJs, families come for big breakfasts and homestyle meals at the chain’s locations, which traditionally stay open on Dec. 25.

When it came to restaurant marketing this year, operators found success by tapping into childhood memories, boosting loyalty and playing up deals.

McDonald’s Squishmallow Happy Meal will be available in restaurants nationwide, beginning Dec. 26.

Marketing Bites: Pizza Hut says thank you to delivery drivers, Wingstop launches a card game and Shoney’s celebrates National Free Hot Fudge Cake Day.

The Italian casual-dining brand’s new offshoot has a dedicated menu apart from the chain’s regular catering lineup.

Restaurant Rewind: Some of the most successful chains in the restaurant business have forgone huge increases in business by refusing to make a particular change. Here’s a sampling of the brands that have held firm.

The pizza chain is giving out $500,000 worth of grants to communities for snow plowing services this season.

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