promotions

Come April 17, consumers across the country can release a tax-free sigh of relief over a celebratory discounted meal. A number of large chains and smaller indy restaurants are offering special breaks on what some customers consider the nation’s most dreaded day: Tax Day.

The industry is poised to slip back into a price war. Yet quality, not dirt-level prices, is what’s selling. So why’s it happening?

Wendy’s last promotion of a burger served on a pretzel bun was so successful that shareholders questioned the wisdom of offering the sandwich for just a limited time. Now the franchisor is bringing it back, along with a chicken version.