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virtual kitchen

Technology

Red Robin to stop using MrBeast Burger, other virtual brands

 By Joe Guszkowski on Jul. 12, 2023

The chain is turning its focus inward as part of a turnaround effort, said CEO GJ Hart. It's one of MrBeast Burger's largest fulfillment partners.

Technology

Are virtual brands dead? The industry weighs in

 By Joe Guszkowski on Jun. 30, 2023

After enjoying a pandemic boom, delivery-only restaurant concepts are starting to crack. Six stakeholders explain what happened, and what happens next.

Technology

Nextbite layoffs broke federal law, lawsuit claims

By Joe Guszkowski on Jun. 26, 2023

The proposed class action alleges that the company fired 130 workers last month without giving them the 60 days’ notice required under the WARN Act.

Technology

MrBeast exposes another big problem with virtual brands

By Joe Guszkowski on Jun. 21, 2023

Tech Check: The YouTuber’s massive following helped build MrBeast Burger. But that kind of influence can cut both ways.

Technology

MrBeast says he's 'moving on' from MrBeast Burger

By Joe Guszkowski on Jun. 18, 2023

In now-deleted tweets, the YouTube star said quality-control problems with the virtual band are hurting his image. But shutting it down entirely may be out of his hands.

Technology

Sam Nazarian acquires Nextbite, adding to virtual brand collection

By Joe Guszkowski on Jun. 13, 2023

The owner of C3 and the SBE hospitality group will turn Nextbite into a separate company, marking the end of an era for the once fast-growing startup.

Leadership

Earl Enterprises taps Reef vet to develop nontraditional sites

By Peter Romeo on Apr. 25, 2023

Valentina Ellison is charged with putting Earl brands in airports, sports centers and shopping malls.

Technology

It's time to end the virtual brand charade

By Joe Guszkowski on Mar. 29, 2023

Tech Check: Uber Eats is doing the right thing by cracking down on misleading listings. But it should take the new policy a step further.

Operations

Denny's kitchen revamp brings several firsts to the menu

By Peter Romeo on Mar. 16, 2023

The diner chain is now featuring several savory and sweet items baked on-premises, as well as an interactive augmented-reality presentation of the options.

Technology

Applebee’s pumps the brakes on Cosmic Wings virtual brand

By Joe Guszkowski on Mar. 02, 2023

Hundreds of stores have dropped the delivery concept after it became too complex to operate.

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