virtual kitchen

Emerging Brands

Impossible Foods starts a restaurant brand

The delivery-only Impossible Shop offers exclusive recipes and new products from the plant-based meat maker. It's being served out of Dog Haus locations in eight states.

Operations

Thousands of virtual restaurants launched in the last year, but is the growth endless?

Three leaders of the boom share the ingredients for a successful virtual brand and what the future holds.

The chain expects its virtual brands and ghost kitchens to generate incremental sales, though it’s still too early to tell just how well they’ll do.

The limited-time items are the same as some of the ones offered by the chain's virtual brand, Cosmic Wings.

The delivery-only concept already has 165 locations across three continents thanks to Reef's large and growing kitchen network.

Its parent company, Ordermark, will assume the Nexbite moniker as it brings delivery-only concepts to the forefront.

The delivery-only brand company said it would use the funds to develop its technology and add to its corporate team.

The digital restaurant company is using autonomous rovers from Coco to cart food from three locations in Los Angeles.

The casual-dining chain will make its LA debut this week with the delivery-only Cracker Barrel Kitchen.

The casual-dining chain expects concepts like Krispy Rice and others to generate up to $1 million per restaurant.

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