Beverage

How CEO Jeff Carcara is taking Sixty Vines to 'wherever the wine drinkers are'

With its unique tap program and inventive global menu, the polished-casual restaurant is on a mission to make wine approachable and fun.

Jeff Carcara, CEO of Sixty Vines, says he owes a lot to the Hillstone Restaurant Group, the hospitality company where he began his career.

He followed that start with stints at innovative casual-dining players, including Bahama Breeze, Seasons 52 and Del Frisco.

Jeff Carcara
Jeff Carcara

Carcara now leads Sixty Vines, an eight-location polished casual differentiated by its unique wine-on-tap initiative and vineyard-inspired global menu. The restaurant came onto his radar when he dined there as a guest and was wowed by the sustainable, flexible beverage program featuring keg wines, cocktails, kombucha and even cold-brew coffee—all on tap. That, along with the concept's craveable, shareable food and relaxed vibe, made a lasting impression.

Listen as Carcara describes how Sixty Vines is changing wine culture to make it more approachable and fun, how he’s working to expand the chain around the country and why the brand is finding fans among diners in every generation.

Subscribe to Menu Feed on Apple Podcasts.

Subscribe on Spotify.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Food

Inside Chili's quest to craft a value-priced burger that could take on McDonald's

Behind the Menu: How the casual-dining chain smashes expectations with a winning combination of familiarity and price with its new Big Smasher burger.

Financing

Here's the big problem with all these $5 meal deals

The Bottom Line: With McDonald’s planning a $5 value meal of its own, more brands are already jumping onto the bandwagon. But not everybody will pay $5.

Financing

What did the Starbucks CEO expect?

The Bottom Line: Howard Schultz needed just one bad quarter to make public his displeasure with the coffee shop chain. But the stage was set for that two years ago.

Trending

More from our partners