5. New combo meals take center stage
This year’s burger wars are taking up some prime lunch turf, especially among diners age 18 to 34, 64% of whom generally order combo meals at lunch.
Yet rather than push these meals to rock-bottom prices, concepts are opting for bundles that include more premium options, like McDonald’s McPick 2, which added costlier menu items and a higher price point ($5) when tweaks were made to the deal a few months ago.