Can you measure craveability? Technomic says yes. In its ongoing Consumer Brand Metrics study, the researcher asks consumers to rate leading chains on offering “craveable items I can only get here.” These are the fast-casual concepts with the highest ratings and the unique items their customers yearn for.
Most craved: Burritos What fans said: “I really love ... how they use healthy ingredients.”
Fifteen percent of respondents in a Morgan Stanley study from January said they wouldn’t return after recent outbreaks, though ratings of food quality, taste and value weren’t affected.
The pizza giant believes it has good products. It just needs to do a better job of telling customers about it. The company is also promising a lot more menu innovation.
The 570-unit seafood chain already closed nearly 100 locations before filing for bankruptcy in May. But it may have to close others if it can't get better terms on lease payments.
The industry veteran with a knack for scaling full-service brands is bringing his expertise to three Southeastern mainstays and is on the hunt for more.