You may be tired of hearing about millennials, but keeping them engaged is key to maintaining sales; the heaviest LSR users tend to be those in their 20s and 30s. Here’s a look at five ways to keep the attention of this demographic cohort of digital natives.
Seven in 10 millennials say it’s important for restaurants to provide menu details on their website, according to Technomic’s Consumer Brand Metrics, and six in 10 say they want food photos. Above all, 76% of millennials want to see food and beverage prices online before they decide to visit the store.
Millennials like the convenience of mobile rewards programs. Almost half say mobile-based programs are a consideration when deciding where to eat, vs. 17% of baby boomers.
3 stealable ideas millennials will love: Limited-service edition
5. Social media
A third of millennials say social media connections are important in choosing where to dine. They’re using Facebook and Instagram the same way as websites—to get information—though they are also able to quickly message a brand with questions or product ideas.
The pizza giant believes it has good products. It just needs to do a better job of telling customers about it. The company is also promising a lot more menu innovation.
The 570-unit seafood chain already closed nearly 100 locations before filing for bankruptcy in May. But it may have to close others if it can't get better terms on lease payments.
The industry veteran with a knack for scaling full-service brands is bringing his expertise to three Southeastern mainstays and is on the hunt for more.