Consumer Trends

Consumer trends, insights and preferences

Consumer Trends

Americans worried about quality of Gulf seafood

The oil spill in the Gulf of Mexico has sparked concern among most Americans over the safety of Gulf seafood, according to a continuing survey done by the Food Industry Center at the University of Minnesota.

Consumer Trends

Gender, ethnicity and age play roles in food allergies

Although only about 2.6 percent of Americans (or 7.6 million people) suffer from food allergies, reports the National Institutes of Health, there is evidence that specific demographics may be at greater risk. Factors behind these age, ethnicity and gender discrepancies are not clear yet to researchers, but they have drawn a correlation between food allergy sufferers and asthma attacks.

Do customers really eat the low-fat, low-calorie, low-sodium foods they claim they want restaurants to serve? According to the 2010 Healthy Eating Consumer Trend Report developed by food industry consulting group Technomic, almost 50% of the 1,500 consumers surveyed claim to want healthier foods, but only 25% actually consider nutrition when dining out.

The broad category of "traditional North American" has grown by 26% since 2008 and is now the most popular cuisine type listed on menus, according to Mintel Menu Insights, a resource that tracks flavor and ingredient trends in leading chain and independent restaurants.

Americans are expressing an increased desire to consume more vegetables, according to “Vegetables & Sides: Culinary Trend Mapping Report,” based on research by the Center for Culinary Development (CCD). And we’re not just talking lettuce and tomatoes here; veggies like kale and brussels sprouts are steadily claiming larger portions of the dinner plate, popping up in menus across the country.

Chocoholics are rejoicing! Chocolate is showing up everywhere, sometimes in unusual places, pairings and products. The Food Channel, CultureWaves and International Food Futurists took a deeper dive into chocolate trends, identifying 10 that are making waves.

Americans still rely heavily on foodservice for lunch, according to Technomic’s Lunch Consumer Trend Report. Although diners have cut back on away-from-home lunch purchases to save money, a good number still buy midday meals—particularly at fast-casual concepts.

With all the emphasis on healthy eating, it would seem that consumers would be ordering more seafood at restaurants. Fish is generally lower in fat, cholesterol and calories than red meat and many species boast a generous dose of heart-healthy omega-3 fatty acids.

Some 29.2 million Americans (13 percent) have posted a food or drink photo from a restaurant to social media. Here’s what else they’re posting.

It’s the demanding guests with no sense of propriety or reserve who truly test a place’s service and diplomatic skills.

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