5. Renewal is better than a new lease
“If you have a good landlord who you have a good partnership with, when you sit down 15 years later, hopefully the same person is still there,” said Winer. And he or she is likely invested in keeping the relationship going, emotionally and financially. That, he seemed to suggest, provides some good-will leverage.
The flip side, said Gresser, is you’re negotiating with someone who’s well aware you want to stay in the space. “But there are other spaces you could choose,” she advised. “As my father used to say, another bus will come along in 20 minutes.”