The largest frozen dessert chains in the U.S.

Reality Check: A number of ripples were evident in the business during the first half of the year. The question is, do they have staying power?

The Bottom Line: It’s not entirely clear that price is the reason Starbucks is losing traffic. If it isn’t, the company’s new value offer could backfire.

Operators say most of them aren't making money and want a break on their royalties. But they also complain about receiving expired cheese from closed stores. "Don't send us moldy product."