OPINIONFinancing

Why McDonald's wants a bigger piece of the beverage business

The Bottom Line: The specialty beverage business generates $100 billion a year worldwide. It’s also profitable and its customers are loyal.

This Premium Content is only available to rb+ Subscribers

Continue reading with one of the options below

or Subscribe

Restaurant Business Exclusive Content

Financing

Starbucks' value offer is a bad idea

The Bottom Line: It’s not entirely clear that price is the reason Starbucks is losing traffic. If it isn’t, the company’s new value offer could backfire.

Financing

Struggling I Heart Mac and Cheese franchisees push back against their franchisor

Operators say most of them aren't making money and want a break on their royalties. But they also complain about receiving expired cheese from closed stores. "Don't send us moldy product."

Financing

In California, jobs are up, but traffic is down

The Bottom Line: Limited-service restaurants have not cut jobs in California, despite the $20 fast-food wage. But that doesn't mean it hasn't had an impact.