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Marketing

Restaurant marketing ideas and trends

Marketing

Consumers' 6 favorite restaurant loyalty programs

 By Benita Gingerella on Mar. 13, 2017

Here’s a look at which rewards programs rise to the top, and why.

Marketing

Bob Evans debuts ‘Meatloaf Mondays’

 By Restaurant Business Staff on Oct. 07, 2017

Customers who wear their pajamas in-restaurant and order from a select group of entrees will get a dessert free of charge.

Marketing

Riblets return to Applebee's menus

By Peter Romeo on Jan. 02, 2018

But only on a limited scale—for right now.

Marketing

This week’s 4 head-spinning moments: Stats that stun

By Peter Romeo on Mar. 29, 2018

A flurry of new research shows how consumer issues are challenging the industry—and Chipotle in particular.

Marketing

Colorful drinks make a splash on Instagram

By Lisa White on May 02, 2017

Visually stunning sips are helping brands drive a following on the popular social site.

Marketing

Social media loves Starbucks—and hates it

By Sam Smith on Oct. 01, 2011

Starbucks has more social media fans and friends than any other concept. It also has a lot of enemies: 220 Facebook pages call for boycotting it (and that’s just the ones spelling “boycott Starbucks” correctly).

Marketing

Twitter-trolling health inspectors

By Kelly Killian on Sep. 12, 2014

In the Social Media Age, the language that constitutes a formal complaint has evolved.

Marketing

Social media watch: Taco Bell tests the emoji limits

By Kelsey Squire on Nov. 16, 2015

The chain created a catalog of 600 taco-themed GIFs, sounds and photos to celebrate the debut of the long-awaited taco emoji.

Marketing

Restaurants lure diners with Trump-themed LTOs

By Benita Gingerella on Sep. 07, 2016

A variety of Donald Trump-inspired items have been used to draw customer dollars this election season. 

Marketing

Social media becomes No. 1 form of restaurant marketing

By Peter Romeo on Jul. 31, 2017

On a global basis, that channel is also viewed as the most effective tool for boosting business, according to new research.

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