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Marketing

Restaurant marketing ideas and trends

Marketing

KFC's newest product: Scratch 'n sniff valentines

 By Jonathan Maze on Feb. 12, 2018

The chain is making chicken-scented valentines available at restaurants today.

Marketing

8 weed-themed restaurant promos for 4/20

 By Heather Lalley on Apr. 19, 2018

Concepts across the country look to make the most of the munchies.

Marketing

How to draw guests with next-gen loyalty

By Jill Failla on Jun. 13, 2017

Punch cards are a thing of the past; these new initiatives are meeting modern needs at top chains.

Marketing

Getting Hispanic consumers to try your place

By Sam Smith on Apr. 24, 2013

How do you attract Hispanics to your restaurant? An early-morning session at the Restaurant Leadership Conference answered that question.

Marketing

Who’s winning with Hispanics?

By Sara Rush Wirth on May 18, 2015

Here’s how five chains—Univision’s 2015 Trailblazer Awards recipients—are meeting the needs of Hispanics and, in turn, growing business.

Marketing

Carrabba’s gives away 1 million products in new promotion

By Kelsey Squire on Jan. 14, 2016

Discounting is also on the menu at the casual-dining chain.

Marketing

Capitalizing on Friendsgiving

By Jackson Lewis on Nov. 18, 2016

The made-up holiday offers an opportunity to serve the Thanksgiving crowd before their traditional turkey dinner. Here's how seven restaurant operations are capitalizing on the opportunity.

Marketing

What to know before partnering with a web star

By Lisa White on Sep. 14, 2017

Just Salad shares what it’s figured out about the art of this growing practice.

Marketing

Google adds wait times to restaurant search results

By Peter Romeo on Nov. 08, 2017

A new search feature will also recommend better times to drop in.

Marketing

Tasting menus dominate at restaurants newly named to AAA’s Five Diamond list

By Heather Lalley on Feb. 27, 2018

To earn the Five Diamond rating, AAA says restaurants must excel in all areas—food, service, decor and more.

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