Marketing

Restaurant marketing ideas and trends

Marketing

Mastering social media's new tools: Twitter

By Benita Gingerella and Lisa White on Sep. 19, 2017

A social media moment can become a marketing gold mine with just a handful of tweets, as Wendy's learned this year.

Marketing

Chains unveil web deals around Cyber Monday

By Restaurant Business Staff on Nov. 27, 2017

Wendy’s is just one of the restaurant brands angling to boost digital business.

Marketing

7 slam-dunk March Madness promos at restaurants

By Heather Lalley on Mar. 09, 2018

Here’s a look at some of the creative marketing plays for 2018's tournament.

Marketing

Social media done right

By Restaurant Business Staff on Jun. 01, 2010

If you do it right and allow folks to message about your brand freely, while you monitor and offer input along the way, social media gold—brand awareness, allegiance and sales—awaits. So how do you do it right? In the world of social media marketing, if you love your brand, you have to set it free.

Marketing

Are you newsjacking?

By Kelly Killian on Feb. 10, 2014

This time of year offers a prime opportunity for real-time messaging.

Marketing

10 social media lessons from the RB/FSTEC Award winners

By Restaurant Business Staff on Sep. 14, 2015

The editors of Restaurant Business saluted 12 restaurant chains in the social media competition of the inaugural RB/FSTEC Awards. Here are some of the practices and approaches used by the standouts to engage their audiences.

Marketing

Cinco de Mayo promos from left field

By Kelsey Squire on May 04, 2016

A “spokes-lime,” a taco-hot dog hybrid and a donut brushed with edible silver are a few of the surprising promotions spicing up restaurants this week.

Marketing