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Marketing

Restaurant marketing ideas and trends

Marketing

6 major restaurant marketing flops

 By Jonathan Maze on Mar. 26, 2024

Marketing is vital for restaurant chains. But when a key strategy fails, the result can sometimes spell disaster. Here are six ideas over the past decade that failed.

Marketing

McDonald's is taking its Krispy Kreme partnership national

 By Jonathan Maze on Mar. 26, 2024

The fast-food giant said it plans a phased rollout of Krispy Kreme doughnuts at its restaurants across the country by the end of 2026.

Marketing

Remembering the best of restaurants' April Fool's Day pranks

By Peter Romeo on Mar. 26, 2024

Restaurant Rewind: Some ploys were crafty enough to make you drop your Micro Macs and Kale Shake. And about that offer to buy the Liberty Bell...

Marketing

Crystal Lake is the Clear Leader

Sponsored content from our partner City Of Crystal Lake on Mar. 21, 2024

When you are looking for new locations for your restaurant, finding the right location is all about the strong demographics, high visibility and a track record of success. In the Chicagoland area, Cry...

Marketing

Restaurants brighten menus with total solar eclipse specials

By Heather Lalley on Mar. 21, 2024

Marketing Bites: Not wanting to miss out on a marketing opportunity that won’t come around again for 20 years, big chains and indies are getting in on the celestial action.

Marketing

The industry is abuzz about dynamic pricing. Maybe it forgot these examples

By Peter Romeo on Mar. 19, 2024

Restaurant Rewind: Adjusting prices to shifts in demand is older than fire. Here are a few examples that shouldn't be forgotten.

Marketing

So much for Starbucks' journey into the metaverse

By Jonathan Maze on Mar. 18, 2024

The coffee shop chain told customers late last week that it would end its Starbucks Odyssey NFT virtual restaurant loyalty program experiment "to prepare for what comes next."

Marketing

Restaurant Business is a finalist for 11 Neal Awards

By Restaurant Business Staff on Mar. 13, 2024

The RB team was honored for its package on tipping and for the best range of work among business publications its size, as well as multiple individual honors. Finalists will be named next month.

Marketing

Habit Burger Grill cooks up a kids’ meal—for adults

By Heather Lalley on Mar. 13, 2024

Marketing Bites: The fast-casual burger chain repositions value; restaurants gear up for March Madness.

Marketing

The Keith Lee Effect extends way beyond one TikTok restaurant critic

By Lisa Jennings on Mar. 13, 2024

Once the domain of newspapers and magazines, restaurant criticism has spread to social media, where both reviewers and reviewees have the potential to become viral superstars.

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