Marketing

Restaurant marketing ideas and trends

Restaurants embrace the darker side of Valentine’s Day

By Heather Lalley on Feb. 08, 2024

Marketing Bites: Chains are consoling those who’ve recently been dumped, as well as offering to do the breaking up on behalf of their customers.

Marketing

Court dismisses Byron Allen's discrimination lawsuit against McDonald's

By Jonathan Maze on Feb. 07, 2024

The owner of The Weather Channel had sought $100 million from the fast-food giant over ad spending, but a judge dismissed the case on free speech grounds.

Marketing

Burger King invites fans to create next Whopper

By Patricia Cobe on Feb. 05, 2024

BK’s Royal Perks members can submit their spin on the signature burger for the chance to win a million-dollar prize.

Marketing

Yikes! What to do if a restaurant critic books a table

By Jonathan Deutsch, Ph.D. on Feb. 02, 2024

Advice Guy: Interacting with an anonymous critic invokes the same advice I would give to someone who encounters a fearsome predator in the wild: Don’t make any sudden or unpredictable moves.

Marketing

Report finds some restaurant chains are using ingredients produced with prison labor

By Peter Romeo on Feb. 02, 2024

Working Lunch: The situation could draw fire to the industry, yet even the involved brands may not be aware of their vulnerability.

Marketing

Restaurants look to drive super sales on Super Bowl Sunday

By Heather Lalley on Jan. 31, 2024

Marketing Bites: For some brands, it’s the biggest day of the year. And one Chicago operator is partnering with a cannabis company for some very special wing sauce.

Marketing

PFG blurs the line between proprietary and big-brand products

By Peter Romeo on Jan. 31, 2024

The distributor announced a deal this week to co-brand items from its in-house Sweet Encore dessert line with the Hershey name.

Marketing

Healthier eating may be a menu’s font size away

By Patricia Cobe on Jan. 30, 2024

Size matters when it comes to listing calorie counts, as customers may be more likely to choose a menu item when nutrition info is printed in a larger typeface.

Marketing