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Marketing

Restaurant marketing ideas and trends

Marketing

How the Famous Toastery Bowl came to be

 By Heather Lalley on Jan. 10, 2024

Marketing Bites: With six weeks’ lead time, the regional breakfast-and-lunch chain pulled off the title sponsorship of a nationally televised college bowl game.

Marketing

How popular diets have rewritten restaurant menus

 By Peter Romeo on Jan. 09, 2024

Restaurant Rewind: Chances are the weight-loss schemes currently in vogue won't come close to having the influence one fad had 25 years ago.

Marketing

Restaurants tackle the month of ‘no’

By Heather Lalley on Jan. 03, 2024

Marketing Bites: It’s January, a.k.a Dry January, Veganuary, Resolution Season, and restaurants are looking for ways to get virtuous consumers to keep spending money.

Marketing

Customers can now bring their own cups to Starbucks

By Jonathan Maze on Jan. 03, 2024

The coffee giant will give customers the option to use their personal cup as the company makes good on a goal to reduce single-use cup waste.

Marketing

Chipotle wants to reward those who are not quitters

By Lisa Jennings on Jan. 02, 2024

This resolution season, the chain is partnering with the Strava app, mapping out segments to run, bike or walk that end at a Chipotle.

Marketing

Restaurant chains push holiday deals

By Reyna Estrada on Dec. 21, 2023

Marketing Bites: Bar Louie has deals in store for the holidays. Shoney’s is hosting a Christmas Day Feast. And Razzoo’s Cajun Cafe launches drink specials.

Marketing

In 2023, nostalgia, loyalty and value took center stage in restaurant marketing

By Reyna Estrada on Dec. 20, 2023

When it came to restaurant marketing this year, operators found success by tapping into childhood memories, boosting loyalty and playing up deals.

Marketing

McDonald's launches Squishmallow Happy Meals

By Reyna Estrada on Dec. 19, 2023

McDonald’s Squishmallow Happy Meal will be available in restaurants nationwide, beginning Dec. 26.

Marketing

Crumbl enters the world of Wonka with its latest cookie

By Reyna Estrada on Dec. 14, 2023

Marketing Bites: Crumbl launches a “Wonka” themed cookie. TGI Fridays and O’Charley’s focus on value. And Scooter’s Coffee donates to nonprofit Reading is Fundamental.

Marketing

Pizza Hut is giving away free pizza to delivery drivers

By Reyna Estrada on Dec. 07, 2023

Marketing Bites: Pizza Hut says thank you to delivery drivers, Wingstop launches a card game and Shoney’s celebrates National Free Hot Fudge Cake Day.

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