Red Lobster is intensifying its focus on seafood in the 705-unit chain’s first menu overhaul since being acquired by a private-equity firm in late July.
The new bill of fare has been stripped off dishes like a grilled pork chop to offer more seafood. About 85 percent of the listed items feature seafood, and almost every page showcases a lobster item, according to the chain.
The menu has been reorganized by course, and takes the form of a binder.
Additions include Lobster Tacos, Shrimp Lettuce Wraps and a lobster bake.
Red Lobster was acquired by Golden Gate Capital Partners for $2.1 billion in cash from Darden Restaurants, a company founded on the seafood chain.
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