The Australian banner for Burger King, Hungry Jack’s is testing a new device intended to speed up drive-thru times, increase order accuracy and enhance morning convenience.
The chain’s Brekk-E-Tag, which plays off Aussie slang for breakfast, is a small RFID-based device that guests can attach to their car visor, similar to an electronic toll pass. The device alerts the restaurant’s drive-thru when the customer is approaching, triggering a saved order to be placed. When the order is placed, the Brekk-E-Tag beeps to alert the customer to drive through to the window for payment and pickup.
To set up and use the tool, guests must register online and enter a regular breakfast order, which can be updated at any time. Hungry Jack’s is testing the device at one unit in Tumbi Umbi, New South Wales.
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