This post is sponsored by Restaurant Technologies
This post is sponsored by Restaurant Technologies
The Bottom Line: McDonald’s, Starbucks and Chipotle, chains that have historically benefitted from social media love, are learning the hard way that it can have the opposite effect. Brands should take heed.
Data and reporting are top priorities, while AI is an afterthought, according to new research from Olive Technologies.
Reality Check: Restaurants will be competing for attention this year with the Summer Games and political advertising. It could be a test of whether digital marketing, and loyalty programs in particular, can deliver on their promise.