Peter Romeo
Editor at Large
Articles by
Peter Romeo
Page 373Why I don't fear zombies
You may be surprised to learn the Centers for Disease Control and Prevention has devoted a section of its website to preparing for a zombie apocalypse.
Be on the lookout
One of our colleagues is convinced he should cap off an outstanding publishing career by opening a restaurant with a partner he barely knows. We’re still planning the intervention, but at least his kids are safe.
People of a certain vintage tend to harbor special appreciation for star performers of an advanced age. I, of course, wouldn’t know about that, but I bet the coots in your business are all but jumping out of their spats after seeing the Methuselah of restaurant marketing make another comeback. Yes, McDonald’s Monopoly sweepstakes has been re-introduced this week for its 26st annual appearance.
The McDonald’s at JFK International Airport had an inventory discrepancy after I recently ate there. If it reconciled sales of the just-added Strawberry Pie with how many pies were still on hand at the end of the day, the count would have been off by one. So would the tally of satisfied customers, because I never got the pie—despite a wait of easily 30 minutes (hey, the restaurant was by my gate.)