Peter Romeo
Editor at Large
Articles by
Peter Romeo
Page 379Genghis' Kwest: Healthy buzz for a few bucks
Still not seeing the potential of this whole social media thing? Then consider the buzz blitz Genghis Grill waged—for a song—to position its Mongolian barbecue as a healthy option.
The top tweeting restaurant trucks
A look at the top mobile users of social media underscores how much they depend on daily dish-ups of 140 characters to make their models work.
MonkeyDish grabbed Robbie Brozin after his keynote presentation at the Restaurant Leadership Conference to learn more about the transformation of Nando’s Peri Peri, a grilled chicken concept, into one of the world’s largest fast-casual chains. Here’s what the South African had to say about the brand he founded and now serves as CEO.
Food trucks fill the streets and parking lots of New York, San Francisco, Chicago, Austin and Portland, Ore. Los Angeles alone counts 9,000 food trucks and carts, including branded vehicles from California Pizza Kitchen and Carl’s Jr. Yet when Ray Villaman, moderator of a trucks panel at the Restaurant Leadership Conference, asked who in the audience has or plans to launch a food truck, only a few hands were raised.