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Chipotle Mexican Grill

Chipotle switches to offense

 By Peter Romeo on Dec. 10, 2015

The focus has shifted to why customers should come back.

Leadership

4 tips to run a successful companywide meeting

 By Amanda M. Westbrooks on Apr. 14, 2016

Systemwide meetings can serve many purposes—damage control, ideation, recognition, training—but do you need a meeting? Is your message being understood?

This week’s 7 head-spinning moments: 'Fight Club' leaks

By Peter Romeo on Oct. 28, 2016

Dispatches from the restaurant battleground show how some of the biggest names in the business are coping with the industry's difficult conditions.

Chipotle Mexican Grill

Jun. 11, 2017

It transformed the fast-casual industry with customizable, made-to-order Mexican fare and a focus on sourcing and transparency

Financing

Chipotle continues to lose customers

By Jonathan Maze on Feb. 06, 2018

But the company is investing $50 million on store remodels while planning a new loyalty program.

Consumer Trends

Asian invasion

Oct. 10, 2011

Chipotle Mexican Grill opened its first ShopHouse Southeast Asian Kitchen in September, making it unofficially "official" that fast-casual Asian chains are a...

Formula for restaurant success c. 2014

By Peter Romeo on Apr. 01, 2014

After explaining how restaurateurs’ world is being scrambled, Technomic provided 10 tips for not getting lost.

Chipotle comes out in favor of GMO labeling

Oct. 15, 2014

Co-CEO Steve Ells is risking controversy by voicing support for the ballot initiative, which would have no effect on restaurants but is consistent with Chipotle’s contrarian view of GMOs.

Chipotle finds solution to pork shortage

Jul. 13, 2015

The Mexican chain has secured a new "responsibly raised" pork supplier and expects to restore its carnitas offering at all restaurants by the end of the year.

Chipotle’s apology tour continues

By Restaurant Business Staff on Dec. 16, 2015

The chain took out full-page ads in newspapers across the country to quell customers’ food-safety concerns.

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