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Chipotle Mexican Grill

Operations

Will Chipotle's new concept be the one that gets traction?

 By Restaurant Business Staff on Feb. 14, 2023

Restaurant Rewind: Earlier diversification attempts have been short-lived. Here’s what went wrong in those efforts.

Operations

Chipotle appears to be testing a new concept

 By Lisa Jennings on Feb. 10, 2023

A new Kitchen United Mix location scheduled to open in Santa Monica, Calif., this month will include a concept called Farmesa that appears to have ties to Chipotle.

Operations

Chipotle to test a robotic makeline and new grills

By Lisa Jennings on Feb. 07, 2023

The fast-casual Mexican restaurant chain reported a disappointing fourth quarter but said its "back to basics" focus is paying off with positive transactions in January.

Topics

Chipotle launches campaign to hire 15,000 for upcoming ‘burrito season’

By Lisa Jennings on Jan. 26, 2023

This year’s massive hiring effort includes behind-the-scenes videos and a focus on the career-growth opportunities.

Marketing

For resolution season, meditate and move with Chipotle and Sweetgreen

By Lisa Jennings on Jan. 03, 2023

Promotions for the month of January focus on wellbeing and lifestyle bowls designed for Millennials and Gen Z.

Operations

Chipotle promises TikTok chef Nick DiGiovanni will reveal chain’s vinaigrette recipe in marketing campaign to feed those in need

By Lisa Jennings on Dec. 14, 2022

Fans must round up their change to support The Farmlink Project, which directs produce to food banks.

Operations

Gift card season brings merch and holiday hopes of discounts

By Lisa Jennings on Nov. 29, 2022

McDonald’s and Chipotle add the thrill of mystery to their promotions.

Workforce

Chipotle crew member in Kansas files unfair labor practice allegations with NLRB amid union organizing effort

By Lisa Jennings on Oct. 31, 2022

The complaint is one of 14 open cases filed in 2022 before the NLRB citing efforts to thwart union activity. So far one Chipotle in Michigan has voted to unionize. Will Kansas be next?

Operations

Chipotle is losing guests to McDonald’s. Will the burrito chain discount to bring them back?

By Lisa Jennings on Oct. 28, 2022

It’s a conversation that came up during the Great Recession, said Chipotle CFO Jack Hartung.

Financing

Lower-income guests are dining at Chipotle less often

By Lisa Jennings on Oct. 25, 2022

But higher-income diners remain undeterred by price increases and third-quarter results remain strong.

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