Chipotle Mexican Grill

More chains should let customers skip the Father’s Day marketing

By Heather Lalley on Jun. 15, 2022

Marketing Bites: A small number of companies are getting in on opt-out emails, Chipotle travels back to 1993 and more marketing news of the week.

Beverage

Chipotle adds its first seasonal beverage

By Heather Lalley on Jun. 10, 2022

The burrito chain, seeking to boost in-restaurant ticket sizes, is adding Watermelon Limeade for a limited time.

Marketing

Restaurants want you to know they like rainbows—and gay people, too

By Heather Lalley on Jun. 02, 2022

Marketing Bites: Chains mark the start of Pride Month, Taco Bell teases more Mexican Pizza and more marketing news of the week.

Technology

Chipotle now accepts cryptocurrency as payment

By Joe Guszkowski on Jun. 01, 2022

The burrito chain is partnering with payment network Flexa to make it happen, becoming possibly the largest restaurant chain in the U.S. to take digital currency.

Workforce

Chipotle blasts report that says it passes over Black managerial applicants

By Heather Lalley on May 11, 2022

The survey, backed by two unions, found that job seekers with “racially distinctive” Black names were less likely to receive a callback for GM openings and other leadership posts than those with white-sounding names.

Operations

Chipotle is hunting for more U.S.-made packaging

By Heather Lalley on May 04, 2022

The burrito chain said supply chain issues and rising freight costs are making it too expensive to source from overseas, and that it might invest in a domestic packaging operation.

Food

Chipotle tests another new protein: Garlic Guajillo Steak

By Heather Lalley on May 02, 2022

The burrito chain’s new protein offering—its third in the past eight months—will be sold for a limited time at restaurants in Denver, Indianapolis and Orange County, Calif.

Financing

Chipotle raised prices another 4% but still can’t outrun inflation

By Heather Lalley on Apr. 27, 2022

The burrito giant’s revenue and same-store sales grew during the first quarter but its margins took another hit because of soaring commodity and labor costs.

Workforce

Chipotle zeroes in on its need for speed

By Heather Lalley on Apr. 27, 2022

The burrito chain is now tying manager and crew bonuses to how many burritos and bowls can be made every 15 minutes.

Technology

Chipotle creates a $50 million fund to invest in early-stage tech companies

By Heather Lalley on Apr. 19, 2022

The burrito chain’s new Cultivate Next fund, financed solely by Chipotle, will boost young firms that could “possibly revolutionize the restaurant industry,” the fast casual said.

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