5. Au Bon Pain: Robust feedback
Users who want to voice their opinion about Au Bon Pain’s new mobile app are able to do so with ease via the app’s detailed feedback center. When leaving feedback, users are first shown a menu asking if their comments are in regard to the app, food, service or something else. Immediately after, users are shown another menu where they select if they have a compliment, issue, question or suggestion and if their feedback pertains to a specific location. Once they’ve made their selections, users are then taken to a page where they can personalize their inquiry by adding their own comments.