The Death of POS may seem like an inflammatory statement, but upon further analysis of trends within the hospitality and retail industries, it is clear that Point of Sale systems are becoming obsolete. With growing demands for labor across the restaurant and retail industries, replacing cashier positions with automated technology relieves business owners amid employee shortages. As the restaurant and retail industries continue to trend towards more automation-centered customer experiences, POS systems only hold businesses back from implementing new labor-saving self-ordering solutions.
GRUBBRR’s core belief is that the cashier is obsolete. It follows, then, that if the cashier is obsolete, the POS is also obsolete. As restaurants and retail industries continue to implement self-service technology such as kiosks, mobile and online ordering, and food lockers, employee-operated devices, such as the POS, will become less relevant.
Between Samsung and GRUBBRR, the view is that all businesses with a POS-Cashier setup can be improved by self-ordering kiosk technology. Samsung entering the self-ordering kiosk market suggests massive market potential. In fact, their research shows that the self-service industry is continuing to expand, and is expected to reach a market valuation of nearly $29 billion dollars.
As time goes on, more and more industries are beginning to embrace automation. The banking industry has begun to evolve, replacing tellers with drive-up ATM machines. The same is true for airports, where ticket takers have been substituted with self-service kiosks. These employees haven't been disregarded, but instead have been repurposed to other functions of the business, filling labor gaps and expanding the industry in new directions.
In reality, cashiers could have been replaced with self-ordering technology 10 to 15 years ago, when society transitioned away from bank tellers and ticket takers. However, this transition never took place within restaurant and retail industries because minimum wage was so low that, unlike other industries, the restaurant and retail industries were able to mitigate their problems (low average ticket size, long lines, and unhappy customers) with cheap labor instead of investing in the technology they would need for the future.
The goal of GRUBBRR is not to eliminate the personalized aspects of the industry or to take away jobs, but instead to help businesses adjust to the changing landscape impacted by labor shortages and wage gaps. Implementing GRUBBRR’s self-ordering kiosks will enable businesses to repurpose employees from cashier positions to other back or front-of-house positions in order to streamline efficiency, increase revenue and maximize consumer satisfaction. In other words, businesses will get to use employees where they are really needed.
The self-service kiosk market is filled with companies that do not actually offer self-service kiosks. Some competitors just add a swivel feature to their existing POS system and call it a kiosk. Others offer iPad or other smart tablet applications that are meant to mimic kiosk features. Neither of these are true examples of bonafide self-ordering kiosks and the reality of the future of self-service technology, but are instead minor upgrades to the same antiquated POS model.
GRUBBRR’s self-ordering technology is extremely sophisticated as it is highly customizable and able to integrate with pre-existing hardware and software systems. Not only that, GRUBBRR’s kiosk technology is part of a large and comprehensive software ecosystem of automated tech solutions for all industries.
The Samsung kiosk, powered by GRUBBRR, categorically impacts restaurants and retailers by driving incremental revenue, decreasing operating costs, and creating an overall better customer experience, all at an affordable price point. For consumers, the benefit of shifting away from a POS system is threefold: they can get what they want, when they want and how they want it; wait times are down, orders are more accurate, and loyalty programs maintain the personal feel of shopping and dining.
This post is sponsored by Grubbrr