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Marketing Bites

 

The weekly column from Managing Editor Heather Lalley, looking at the restaurant industry's latest marketing gimmicks, trends and campaigns. 

Marketing

Restaurants are putting some dollars behind their Pride Month rainbows

 By Heather Lalley on Jun. 05, 2024

Marketing Bites: Restaurant operators big and small seem to be realizing that “rainbow washing” doesn’t mean much if it’s not backed up by donations.

Marketing

When a supply chain ‘shortage’ becomes a marketing boon

 By Heather Lalley on May 29, 2024

Marketing Bites: Subway is the latest example of a restaurant chain capitalizing on real or inflated supply issues to boost sales.

Marketing

BurgerFi hopes customers give a cluck about its new name

By Heather Lalley on May 22, 2024

Marketing Bites: The struggling fast-casual burger chain, looking to goose sales with a new platform, said it is changing its name to ChickenFi. It's a marketing gambit that's been tried before.

Marketing

Restaurants: Don’t let your marketing stunt land you in the doghouse

By Heather Lalley on May 15, 2024

Marketing Bites: How a hot dog chain’s Bluey promo went awry. Plus: Zaxby’s partners with MrBeast and Popeyes jabs Chick-fil-A.

Marketing

How Chick-fil-A’s social media loss became El Pollo Loco’s gain

By Heather Lalley on May 08, 2024

Marketing Bites: When one chicken chain told influencer Miri the Siren she could no longer make videos, she found several others who are relishing the engagement her content brings.

Marketing

For restaurants, value messaging is more important than ever

By Heather Lalley on May 01, 2024

Marketing Bites: It’s been a rough start to the year for many chains. Plus: Restaurants celebrate moms, nurses and more in May.

Marketing

April 20 gives restaurants a new meaning for 'in the weeds'

By Heather Lalley on Apr. 18, 2024

Marketing Bites: As recreational marijuana is legalized in more states and consumers relax their attitudes around the drug, restaurants large and small are having some fun on 4-20, widely considered a national day of pot celebration.

Marketing

David Chang and the case of the chili crunch trademark

By Heather Lalley on Apr. 10, 2024

Marketing Bites: The celebrity chef is getting some less-than-positive press this week. Plus, Chipotle burritos don the green jacket and Wow Bao’s metaverse debut.

Marketing

Shake Shack wants a spring in its step

By Heather Lalley on Apr. 03, 2024

Marketing Bites: The burger chain is counting down to warmer weather, restaurants look to soften the Tax Day blow and Cava turns to TikTok for menu inspiration.

Marketing

Beware the menu fools of April

By Heather Lalley on Mar. 27, 2024

Marketing Bites: April Fools’ Day is nigh, and nary a restaurant chain marketer can be trusted.

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