Around the PMA conference theme "Innovate the Plate," presenters demonstrated that the time is now to give vegetables (and fruits) star treatment.
A four-market test aims to claim bragging rights before McDonald's can.

The growing salad concept developed the wastED salad in conjunction with the Blue Hill brand to draw attention to food-waste reduction.
The burger chain, known for a streamlined menu with few frills, has followed up its recent foray into chicken sandwiches with The Roadside Burger.
One suitor has already bid $4 million for the nine-unit chain. An auction is slated for mid-September.

The frozen-foods line says the initial reaction buoys its hope that consumers are ready for an all-organic vegetarian drive-thru.
Systemwide sales for the brands were also helped by the addition of 141 and 52 units, respectively.
serving c suite
No longer do untouchable chiefs sit atop their fiefdoms, gauging their success by the size of their latest capital budget or how often they lunch with the CEO.

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pizza rev sauces
Borrowing a sales-driving tactic from investor Buffalo Wild Wings, the made-to-order pizza concept offers customers their choice of six signature sauces.
A look at Dunkin’s fan base, BJ’s nosebleed margins, San Francisco’s business wallop and Starbucks’ potent brew.
Amid multi-pronged efforts to elevate the “Starbucks Experience,” sales and customer traffic grew in the coffee giant’s Americas region, the company said.
Starbucks employees may be getting a low-priced lift from Lyft as part of the just-announced partnership, Starbucks CEO Howard Schultz revealed.