By 
Sara Rush, Senior Associate Editor

Published in Restaurant Business Daily

It’s hard to win in business, especially in the restaurant business, without engaging Hispanic consumers, says Peter Filiaci, VP of strategy and insights/restaurants at Univision.

Krispy Kreme’s fans live for the “Hot Doughnuts Now” storefront neon sign that alerts passers-by that a new batch of doughnuts has just been baked and glazed. Now the chain is shifting the alert to cell phones via a new app.