McDonald's Breakfast
The limited menu will be the chain's boldest turnaround effort to date.
Made-to-order meals are also a key priority, according to a recent Zagat survey.

The treats chain, known for its self-produced ice cream, is outsourcing the initial and final steps of production. But the company says the change has more to do with freshness than food safety.
As much as 10 percent of salaries can be diverted to stock purchases.
New York is the favored hunting grounds of foodies, but Minnesota and Oregon pose some competition.

colonel sanders fryerside
The chain’s new colonel will offer public addresses on current events as a play on FDR’s famed “Fireside Chats.”

In This Issue

rb cover august 2015

butter block
As the fast-food giant expands its test of daylong breakfast, it’s replacing liquid margarine in menu items containing English muffins, biscuits and bagels.
Winsight, LLC will use its print, digital and event assets as new platforms for broadcasting insights from the research company, which will continue to operate under the Technomic name.

strawberry crepe cake
63% of consumers eat a post-meal dessert at least once a week.
The ratio of CEO to worker compensation is the second highest among all U.S. companies, the research finds.
A business group opposed to the city-approved wage increase gathered sufficient signatures to trigger a referendum.
Chipotle bowl
The suit alleges that the concept’s claims of a GMO-free menu are misleading to consumers.
The chain acknowledged last week that a glitch occasionally miscalculates tips but is being fixed.