CEO Paul Brown called the affected police department to extend an olive branch.
Marketing for the breakfast rollout will shift away from the fast-food giant's recent resurgence of old-school mascots, sources say.

taco bell crispy chicken taco
The Naked Crispy Chicken Taco is being offered at some California locations.
The offer of a chilled six-pack will be extended to food-delivery customers beginning this weekend.
The announcement came as the company disclosed a further slide in same-store sales.

The same day McDonald’s made its long-awaited all-day breakfast announcement, the sliders chain declared it will also serve daylong breakfast, starting Sept. 10.

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rb cover august 2015


The Mexican chain said it will allow students at 40 colleges to order delivery through a third-party app starting this fall.
banana split
Younger consumers are more likely than their older counterparts to eat dessert at least twice a week (36% vs 30%, respectively).

A weekly weigh-in on notable comeback campaigns.
McDonald's Breakfast
The limited menu will be the chain's boldest turnaround effort to date.
Made-to-order meals are also a key priority, according to a recent Zagat survey.
The treats chain, known for its self-produced ice cream, is outsourcing the initial and final steps of production. But the company says the change has more to do with freshness than food safety.
As much as 10 percent of salaries can be diverted to stock purchases.