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Marketing

Restaurant marketing ideas and trends

Marketing

Del Taco adds to its name

The chain is taking steps to bolster its quality positioning with a new “Fresh Mexican Grill” tagline and changes in the restaurant.

Marketing

How restaurants can promote a James Beard recognition

Even if you've never made the short list, any nod from the organization is something to brag about, Advice Guy says.

Diners today have more options than ever before, so operators must use everything in their arsenals to keep them coming back.

What’s more likely to turn heads, the next chapter in Burgerville’s union dealings, or the fourth bun-related restaurant closure of the week? Check out these and the industry’s other jaw-dropping developments of recent days.

At a high point, 86,000 tweets per hour mentioned IHOP’s burger launch.

At a high point, 86,000 tweets per hour mentioned IHOP’s burger launch.

The chain’s publicity stunt was run up a flagpole, and it flew.

The marketing stunt was great, but the ending was a disappointment, says RB’s The Bottom Line.

The sandwich chain is getting on the gaming league bandwagon by sponsoring the League of Legends Championship Series.

The chain has already worked with four municipalities on its Paving for Pizza program.

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