Consumer Trends

Consumer trends, insights and preferences

Consumer Trends Articles

Get to know the consumers spending on booze at restaurants—and those who aren’t.

Cooking demos and on-premise ads aren’t doing it for most diners, but these five things are.

After chasing millennials for the last several years, many operators are turning focus back to baby boomers.

Customers share which brands have the menu items they most crave and can’t get anywhere else.

Consumers rate the brands they see as the top players in takeout.

Discover what's driving diners’ behavior in 2018.

Restaurant Business checks in with its sister publications for tips operators can use.

When a change in In-N-Out’s menu barely makes the roster of neck-straining developments, you know it's been an eventful week.

Often, the menu items deemed the most craveable aren’t the ones consumers say they’re most likely to purchase.

If we had our say, here are the trends that would vanish this year.