RESTAURANT BUSINESS COLUMNISTS
RESTAURANT BUSINESS COLUMNISTS
Every day, RB brings you the best in analysis and opinion on a wide range of topics, including menu, finance, operations and technology. Check out our columns and blogs.
LOOKING BACK
LOOKING BACK
Marketing
Chipotle to borrow from casual dining with test of Happier Hour
The fast-casual chain is looking to improve its perception of value and drive traffic. One idea to be tested later this year will be a daypart offering maybe a couple of tacos and a drink for under $10.
Operations
Restaurant and foodservice sales are expected to reach $1.55T in 2026
The National Restaurant Association's annual State of the Industry report offers cautious optimism, but said last year's traffic challenges are expected to remain in play. Only 42% of operators said they were profitable last year.


