RESTAURANT BUSINESS COLUMNISTS

RESTAURANT BUSINESS COLUMNISTS

Every day, RB brings you the best in analysis and opinion on a wide range of topics, including menu, finance, operations and technology. Check out our columns and blogs.

LOOKING BACK

LOOKING BACK

Marketing

Chipotle to borrow from casual dining with test of Happier Hour

The fast-casual chain is looking to improve its perception of value and drive traffic. One idea to be tested later this year will be a daypart offering maybe a couple of tacos and a drink for under $10.

Operations

Restaurant and foodservice sales are expected to reach $1.55T in 2026

The National Restaurant Association's annual State of the Industry report offers cautious optimism, but said last year's traffic challenges are expected to remain in play. Only 42% of operators said they were profitable last year.

Tech Check: The industry’s rapid digital revolution was a life-saver in 2020, but it led to fragmentation and tech overload later on. AI has added new complications.

The Dutch Bros CEO provided a steady hand, helping the drive-thru beverage chain to become one of the country’s hottest brands, earning her the title of Restaurant Leader of the Year.

A Deeper Dive: Michelle Korsmo, CEO of the National Restaurant Association, joins this week’s episode of the restaurant finance podcast to talk about the group’s State of the Industry Report.

Restaurant Business
Special Reports