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Marketing

Restaurant marketing ideas and trends

Marketing

Snapchat is taking over an NYC Shake Shack

 By Heather Lalley on Oct. 18, 2021

The four-day Snap Shack activation will feature augmented reality, custom merchandise and other interactive marketing tie-ins.

Marketing

Wings & Rings rebrands, without the 'Buffalo'

 By Joe Guszkowski on Oct. 15, 2021

The chicken chain was tired of being mistaken for Buffalo Wild Wings, and says the new look is boosting traffic.

Marketing

Survey: Expect a big holiday season for restaurant gift cards

By Heather Lalley on Oct. 15, 2021

Shipping delays, supply chain problems and other issues are potentially leading to a surge in gift card-buying this fall and winter, according to new research from Blackhawk Network.

Marketing

Megan Thee Stallion will be a Popeyes franchisee

By Jonathan Maze on Oct. 14, 2021

The chicken chain and the musician have announced a unique partnership that also involves merchandise, charitable works and a new sauce.

Marketing

Wendy’s is guaranteeing the quality of its new fries

By Jonathan Maze on Oct. 13, 2021

The burger chain, which recently reformulated its french fries, will now replace the fries if they don’t arrive “hot and crispy.”

Marketing

McDonald’s will give teachers free breakfast next week

By Jonathan Maze on Oct. 08, 2021

The company’s latest “Thank You Meal” promotion will give away breakfast meals to educators next Monday through Friday.

Marketing

Chick-fil-A remains teens’ favorite chain

By Jonathan Maze on Oct. 05, 2021

Starbucks, Chipotle, McDonald’s and Olive Garden also top the survey from Piper Sandler.

Marketing

McDonald’s promises net zero emissions by 2050

By Jonathan Maze on Oct. 04, 2021

The burger giant said it would work with its operators, suppliers and other partners to cut back on greenhouse gas emissions in a bid to fight climate change.

Marketing

With Facebook and Instagram down, restaurant marketers get creative

By Heather Lalley on Oct. 04, 2021

Chain social marketers from Dunkin’ to Cava delivered some humor to Twitter Monday to engage with customers during the outage.

Marketing

Chipotle signs two college athletes to marketing deals

By Heather Lalley on Sep. 28, 2021

The fast casual is taking advantage of a relatively new NCAA policy that allows student athletes to be paid by brands under “name, image and likeness” contracts.

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