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Restaurant marketing ideas and trends


Subway is bringing back its 'Footlong Pass'

The passes cost $15 and give the sandwich giant’s loyalty members 50% off Footlong subs throughout April. It will be for sale starting on Tuesday. The fast-food chain will sell a lot more of them this time.


Red Lobster to give away free lobster at Times Square location

The struggling chain will serve all-you-can eat lobster on March 28 as it ramps up its promotional activity.

Uber's new self-service cartop program allows small businesses to take their name on the road.

The Shannon Rose has turned the annual dyed-beer fest into a month-long promotional opportunity that keeps the green coming all year.

The publication is a finalist for nine national "Azbee Awards," including Website of the Year. It earned several recognitions for packages on addiction and the Top 500 chain restaurants, and is up for five more regional awards.

Marketing Bites: Baskin-Robbins scoops ice cream at a bottomless brunch. Plus, parents can now dress baby in a Chili’s onesie and Lankybox Kitchen hands out collectible trading cards.

The team is a finalist in several categories for coverage of addiction in restaurants, supply chain challenges and the Technomic Top 500. Senior Editor Joe Guszkowski was nominated for three awards for his technology coverage.

The ads highlight how "generosity is in the details," like comfy seats. The campaign also features refreshed packaging and a big focus on new toasted baguettes.

Menu specials and deals are in the works to boost sales both on- and off-premise during the NCAA tournament.

The family-dining chain is also building its catering business through more aggressive sales efforts, with plans to hit the $100 million mark by July.

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