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Marketing

Restaurant marketing ideas and trends

Marketing

Taco Bell expands rewards program, gives away free tacos

Loyalty members will get more ways to earn points as the chain leans further into digital ordering.

Marketing

Restaurants aim for their own sort of Olympic gold

With delivery more prevalent than it's been during earlier games, several promotions are focusing on off-premise orders placed digitally.

The burger giant named Manu Steijaert its first chief customer officer, overseeing a new customer experience team to manage digital and in-restaurant diner interactions.

The company also said it is donating $1.7 million to 16 food banks across the U.S. where it has community stores.

For next week’s National Chicken Wing Day, the chain is incentivizing customers to order from its Thighstop virtual brand.

The quick-service chicken-and-biscuits chain becomes one of the first major restaurant brands to take advantage of a new NCAA policy that allows student athletes to profit off their “name, image and likeness.”

Tebow embodies the chain’s values of “healthy, clean living,” the company said, and will appear in a national TV spot and more promotions for the brand.

In a tight labor market, chain restaurant marketers say they’re now working harder than ever to make their restaurants attractive not only to future customers but to prospective employees.

The move is part of a full rebrand for the cold-pressed juice concept.

Selected items off Libby's BBQ menu will be offered on-site and for takeout through the summer.

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