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Marketing

Restaurant marketing ideas and trends

Marketing

Burger King adopts a small English soccer club

The burger chain is sponsoring the Stevenage Football Club and making it the centerpiece of an online gaming marketing campaign.

Marketing

KFC is selling a chicken wing subscription

The chain needed less than two hours to sell out of its “Seasoned Tickets” for 10 weeks’ worth of wings.

Marketing

Halloween proves a treat for bar operations

By Peter Romeo on Oct. 17, 2019

Even when the holiday falls midweek, local places see a big upswing in business, new research shows.

Marketing

Tony Weisman, Dunkin’s U.S. CMO, to leave the company

By Jonathan Maze on Oct. 16, 2019

The executive, who played a key role in removing “Donuts” from the company’s name, is leaving in December.

Marketing

Restaurants scare up spooky treats for Halloween

By Patricia Cobe on Oct. 14, 2019

Wacky menu items and more capture the Halloween holiday spirit—and spirited customers. Here’s how operators are celebrating Halloween 2019 with treats.

Marketing

10 unique LTOs hitting menus

By Patricia Cobe on Oct. 11, 2019

These limited-time offers are differentiating the menu at restaurant chains.

Marketing

Now on aisle 5: More restaurant-licensed retail products

By Peter Romeo on Oct. 10, 2019

A growing list of chains are turning to licensing as a way of building brand awareness and generating revenues.

Marketing

Inspire Brands adds to its C-suite

By Peter Romeo on Oct. 01, 2019

The parent of Arby’s, Buffalo Wild Wings, Sonic and Jimmy John’s has promoted one of its founding executives.

Marketing

Chili’s focuses on drawing more families

By Peter Romeo on Sep. 27, 2019

The Brinker International holding is inviting mom, dad and the kids to literally get on the bus for stress-free dinners.

Marketing

Brinker names a new CMO for Chili’s

By Peter Romeo on Sep. 23, 2019

Ellie Doty will be responsible for consumer insights and menu development, among other duties.

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