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Restaurant marketing ideas and trends


IHOP hires hotel veteran Kieran Donahue as CMO

She joins the family chain from Marriott.


McDonald’s will let you buy early access to its chicken sandwich

The company, preparing a national launch of the product next week, will let customers buy a limited-edition capsule that includes a hoodie and an audio track from producer Tay Keith.

Subway’s tuna sandwich lawsuit is the latest in a string of legal challenges to restaurants’ ingredients and quality. Defending these to customers is even more important.

Customers are ordering large numbers of Happy Meals just to get the cards, and many are finding their way to eBay.

Taste tracker: Heart-shaped pizzas from Donatos, Papa Murphy’s and others; Torchy’s offers Queso-grams; a surf-and-turf dinner for two at Ocean Prime; and casual dining loves couples.

The company is kicking off its Royal Perks loyalty program in Los Angeles, New York City, Miami, Long Island and New Jersey.

The to-go-focused promotion has a record number of participating restaurants, after organizers waived participation fees.

The chicken chain, saying it is taking the side of retail investors over Wall Street hedge funds, is giving away chicken tenders as part of a promotion related to the Reddit-driven stock surge.

The marketing veteran joins the quick-service chain from General Nutrition Centers.

With large gatherings limited, operators are downsizing catering packages to feed football fans on Feb. 7.

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