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Marketing

Restaurant marketing ideas and trends

Marketing

Bojangles signs two college quarterbacks to marketing deals

The quick-service chicken-and-biscuits chain becomes one of the first major restaurant brands to take advantage of a new NCAA policy that allows student athletes to profit off their “name, image and likeness.”

Marketing

Wingstop wants more people to try its chicken thighs

For next week’s National Chicken Wing Day, the chain is incentivizing customers to order from its Thighstop virtual brand.

Marketing

NFL champ Tim Tebow is the new brand ambassador for Clean Juice

By Heather Lalley on Jul. 20, 2021

Tebow embodies the chain’s values of “healthy, clean living,” the company said, and will appear in a national TV spot and more promotions for the brand.

Marketing

Marketers have a new job: Promoting restaurants to potential workers

By Heather Lalley on Jul. 16, 2021

In a tight labor market, chain restaurant marketers say they’re now working harder than ever to make their restaurants attractive not only to future customers but to prospective employees.

Marketing

Goldbelly launches fund to help reopen 100 indies shuttered during the pandemic

By Heather Lalley on Jul. 15, 2021

The Local Legends Fund will help independent operators with needed repairs and upgrades to keep their doors open for local business as well as nationwide shipping through the e-commerce platform.

Marketing

Pressed Juicery changes its name to Pressed

By Heather Lalley on Jul. 15, 2021

The move is part of a full rebrand for the cold-pressed juice concept.

Marketing

Ruby Tuesday uses a virtual concept as a dine-in draw

By Peter Romeo on Jul. 15, 2021

Selected items off Libby's BBQ menu will be offered on-site and for takeout through the summer.

Marketing

Starbucks joins a corporate push to protect voting rights

By Jonathan Maze on Jul. 14, 2021

The coffee giant is one of 166 companies calling on Congress to update the Voting Rights Act.

Marketing

Steph Curry, Serena Williams and Tom Brady join Megan Rapinoe in Subway ads

By Jonathan Maze on Jul. 13, 2021

Another sports icon, Charles Barkley, is the new “voice of Subway” in ads highlighting the brand’s “Eat Fresh Refresh” menu upgrades.

Marketing

Wendy’s takes the breakfast fight to Dunkin’s turf

By Jonathan Maze on Jul. 12, 2021

The company is opening a pop-up restaurant in Providence, R.I., and is running a contest to promote its breakfast called “DitchTheDonut.”

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