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Restaurant marketing ideas and trends


Snapchat is taking over an NYC Shake Shack

The four-day Snap Shack activation will feature augmented reality, custom merchandise and other interactive marketing tie-ins.


Wings & Rings rebrands, without the 'Buffalo'

The chicken chain was tired of being mistaken for Buffalo Wild Wings, and says the new look is boosting traffic.

Shipping delays, supply chain problems and other issues are potentially leading to a surge in gift card-buying this fall and winter, according to new research from Blackhawk Network.

The chicken chain and the musician have announced a unique partnership that also involves merchandise, charitable works and a new sauce.

The burger chain, which recently reformulated its french fries, will now replace the fries if they don’t arrive “hot and crispy.”

The company’s latest “Thank You Meal” promotion will give away breakfast meals to educators next Monday through Friday.

Starbucks, Chipotle, McDonald’s and Olive Garden also top the survey from Piper Sandler.

The burger giant said it would work with its operators, suppliers and other partners to cut back on greenhouse gas emissions in a bid to fight climate change.

Chain social marketers from Dunkin’ to Cava delivered some humor to Twitter Monday to engage with customers during the outage.

The fast casual is taking advantage of a relatively new NCAA policy that allows student athletes to be paid by brands under “name, image and likeness” contracts.

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