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Marketing

Restaurant marketing ideas and trends

Marketing

Coalition of restaurant chains urge more takeout

Panera, Noodles, Habit and others are asking Americans to order a takeout meal on Tuesday to support restaurant workers.

Marketing

Restaurants offering side of toilet paper with delivery, pickup orders

The promotions provide much needed comic relief amid the coronavirus outbreak.

Marketing

Coronavirus expected to cost bars their busiest day

By Peter Romeo on Mar. 12, 2020

With festivities cancelled and customers leery of gatherings, St. Patrick’s Day is likely to be a bust, according to newly released research.

Marketing

Buffalo Wild Wings switches back to selling wings by the numbers

By Peter Romeo on Mar. 11, 2020

The shift ends the chain’s reliance on vaguer order sizes where wing counts could vary widely.

Marketing

Wendy’s breakfast ads succeed in cutting through the clutter

By Peter Romeo on Mar. 06, 2020

Commercials introducing the new lineup were among the week's most effective ads from QSRs, according to a rating service.

Marketing

How to publish a restaurant cookbook

By Jonathan Deutsch, Ph.D. on Mar. 05, 2020

A cookbook can provide an additional revenue source and help drum up publicity, Advice Guy says.

Marketing

Whataburger had a very good day—at least on Twitter

By Heather Lalley on Mar. 03, 2020

The Texas-based burger chain unwittingly became a trending topic, drawing thousands of love letters from fans.

Marketing

Golden Corral revamps its pitch to stay relevant

By Peter Romeo on Mar. 02, 2020

The 47-year-old buffet chain is trying different payment models and airing a bold new ad campaign in a bid to keep its image fresh.

Marketing

8 chains taking a leap with Leap Day promos

By Heather Lalley on Feb. 28, 2020

Here's how restaurants are trying to boost sales by observing the day that only comes once every four years.

Marketing

Casual chains tout the quality side of value

By Peter Romeo on Feb. 28, 2020

The past week's best-performing ads pushed top-flight items at a bargain price.

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