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Marketing

Restaurant marketing ideas and trends

Marketing

Taco Bell expands rewards program, gives away free tacos

Loyalty members will get more ways to earn points as the chain leans further into digital ordering.

Marketing

Restaurants aim for their own sort of Olympic gold

With delivery more prevalent than it's been during earlier games, several promotions are focusing on off-premise orders placed digitally.

Marketing

McDonald's overhauls its customer experience functions

By Jonathan Maze on Jul. 26, 2021

The burger giant named Manu Steijaert its first chief customer officer, overseeing a new customer experience team to manage digital and in-restaurant diner interactions.

Marketing

Starbucks expands its food donation program

By Jonathan Maze on Jul. 26, 2021

The company also said it is donating $1.7 million to 16 food banks across the U.S. where it has community stores.

Marketing

Wingstop wants more people to try its chicken thighs

By Heather Lalley on Jul. 22, 2021

For next week’s National Chicken Wing Day, the chain is incentivizing customers to order from its Thighstop virtual brand.

Marketing

Bojangles signs two college quarterbacks to marketing deals

By Heather Lalley on Jul. 22, 2021

The quick-service chicken-and-biscuits chain becomes one of the first major restaurant brands to take advantage of a new NCAA policy that allows student athletes to profit off their “name, image and likeness.”

Marketing

NFL champ Tim Tebow is the new brand ambassador for Clean Juice

By Heather Lalley on Jul. 20, 2021

Tebow embodies the chain’s values of “healthy, clean living,” the company said, and will appear in a national TV spot and more promotions for the brand.

Marketing

Marketers have a new job: Promoting restaurants to potential workers

By Heather Lalley on Jul. 16, 2021

In a tight labor market, chain restaurant marketers say they’re now working harder than ever to make their restaurants attractive not only to future customers but to prospective employees.

Marketing

Pressed Juicery changes its name to Pressed

By Heather Lalley on Jul. 15, 2021

The move is part of a full rebrand for the cold-pressed juice concept.

Marketing

Ruby Tuesday uses a virtual concept as a dine-in draw

By Peter Romeo on Jul. 15, 2021

Selected items off Libby's BBQ menu will be offered on-site and for takeout through the summer.

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