Restaurant marketing ideas and trends


Never mind Endless Shrimp. How about all the booze you can hold?

Restaurant Rewind: There was a time 50 years or so ago when the big come-on for a flurry of new restaurant chains was the promise of unlimited beer and wine. What could go wrong?


BurgerFi hopes customers give a cluck about its new name

Marketing Bites: The struggling fast-casual burger chain, looking to goose sales with a new platform, said it is changing its name to ChickenFi. It's a marketing gambit that's been tried before.

The casual-dining chain is taking a cue from none other than Red Lobster by offering bottomless wings for $20. “What can go wrong?” it said.

The limited-time treat celebrates the memories made with grandma at the chain’s restaurants, the burger giant said.

Marketing Bites: How a hot dog chain’s Bluey promo went awry. Plus: Zaxby’s partners with MrBeast and Popeyes jabs Chick-fil-A.

The state's restaurant association has joined forces with lawmakers in hopes of preventing third parties from scarfing up reservations and reselling them, with none of the proceeds going to the restaurants.

Marketing Bites: When one chicken chain told influencer Miri the Siren she could no longer make videos, she found several others who are relishing the engagement her content brings.

The chain's culinary team brings the film’s animated magical characters to life in eight food and drink items.

The fast-casual chain has run out of Steak Stroganoff after selling 110,000 bowls in the first two weeks. But don't worry, the LTO is coming back.

Marketing Bites: It’s been a rough start to the year for many chains. Plus: Restaurants celebrate moms, nurses and more in May.

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