Marketing

Restaurant marketing ideas and trends

Olive Garden, Applebee’s cut through TV ad clutter

The two casual-dining giants accounted for eight of last week’s 10 most effective ads for full-service brands. On the QSR side, chicken and pizza spots dominated.

Marketing

Chick-fil-A, Olive Garden also win in ‘Jeopardy!’ showdown

A ranking of chain commercials by consumer engagement shows the game program delivered for its restaurant sponsors.

Marketing

Emerging leaders Q&A: Halal Guys' marketer Justin Bartek

By Heather Lalley on Jan. 15, 2020

Bartek's unconventional marketing methods are bringing notice to both himself and The Halal Guys.

Marketing

Popeyes is giving away chicken sandwiches

By Jonathan Maze on Jan. 13, 2020

The company is promoting its new national delivery partnership with DoorDash this week with a sandwich giveaway.

Marketing

Value pitches dominate start of QSRs' ad year

By Peter Romeo on Jan. 10, 2020

Full-service TV advertising was dominated by Applebee's and Olive Garden, which both put a spotlight on attractively priced new offers.

Marketing

Little Caesars does something different: Delivery

By Jonathan Maze on Jan. 06, 2020

The traditional carryout pizza chain has started delivering through DoorDash, intensifying competition in the pizza delivery space.

Marketing

2019 brings a rash of restaurant name changes

By Peter Romeo on Dec. 27, 2019

Shorter became better as potentially limiting terms were lopped off.

Marketing

Value pitches cut through casual dining’s holiday ad clutter

By Peter Romeo on Dec. 20, 2019

A weekly ranking of restaurant chains’ top TV commercials by effectiveness shows consumers responding to value-oriented pitches from casual brands. But limited-service brands fared better with spots promising an experience.

Marketing