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Marketing

Restaurant marketing ideas and trends

Marketing

McDonald's Grinch Meal is apparently a huge hit

 By Jonathan Maze on Dec. 05, 2025

The fast food giant’s latest effort at nostalgia-based marketing is apparently flying out of its restaurants, to the point that locations are already running out of the chain’s Grinch-themed socks.

Marketing

The Cheesecake Factory has high hopes for its new loyalty program

 By Joe Guszkowski on Dec. 04, 2025

The casual-dining chain believes it can use Cheesecake Rewards to get customers to add one or two extra visits a year. It’s also developing a mobile app.

Marketing

Fast casuals Chipotle, Shake Shack and Cava take the plunge into holiday promotions

By Lisa Jennings on Dec. 01, 2025

With more middle-income consumers stretched thin, fast-casual players are stepping up their deals and discounts in this season of seeking value.

Marketing

Subway is bringing back a modernized 'Sub Club'

By Jonathan Maze on Nov. 26, 2025

Customers can get a free Footlong Sub after they buy three as part of the fast-food sandwich giant’s reconfigured loyalty program as the company looks to generate traffic.

Marketing

Call Your Mother alleges trademark violation by Call Your Bubbi

By Lisa Jennings on Nov. 21, 2025

An 18-unit bagel concept in Washington, D.C. has gone to court to stop another deli in New Jersey from using a similar name referencing a Jewish matriarch.

Marketing

Culver's unveils first loyalty program, Delicious Rewards

By Joe Guszkowski on Nov. 17, 2025

The fast-food burger chain will reward frequent customers with free food and other offers, joining the industrywide shift to loyalty programs.

Marketing

Smashburger makes another change to its logo

By Jonathan Maze on Nov. 04, 2025

The fast-casual burger chain, coming off a strong summer, unveiled new branding and a new color scheme, including its latest in a series of logo changes.

Marketing

Taco Bell is already selling a lot more beverages

By Jonathan Maze on Oct. 28, 2025

Drink sales at the fast-food Mexican chain have skyrocketed this year, even before it has expanded its Live Más Café concept. It plans to open more of the beverage-focused, in-restaurant cafés in Texas next month.

Marketing

Here come the AI-generated restaurant ads

By Joe Guszkowski on Oct. 16, 2025

Teriyaki Madness’ new ad campaign was created entirely with AI. It said it’s the first fast-casual restaurant chain to do so.

Marketing

Top-tier loyalty members at Starbucks and other chains can get premier perks at Cava

By Lisa Jennings on Oct. 09, 2025

Cava launches tiered loyalty program with industry-first "status matching." Guests can jump to top Sun tier by showing premium status from airlines, hotels, or rival restaurant chains like Starbucks.

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