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Marketing

Restaurant marketing ideas and trends

Marketing

Red Robin’s Q2 traffic falls 6.4% as bargains are downplayed

Management is focusing on higher-priced menu options to help margins while aiming to please value-hunters with improved operations.

Marketing

Some Popeyes locations run out of sandwiches

The chain has sold so many that some restaurants are running out of buns.

Marketing

KFC unleashes Mac & Cheese Bowls on the world

By Jonathan Maze on Aug. 22, 2019

The chain is making the side dish a center-of-the-plate item with the addition of chicken.

Marketing

3 sleeper trends restaurateurs shouldn’t miss

By Peter Romeo on Aug. 21, 2019

Here's what's simmering while the industry is busy summering.

Marketing

McDonald’s, in need of a morning jolt, is giving away coffee

By Jonathan Maze on Aug. 20, 2019

The fast-food giant is debuting its new-look McCafe this week with a pay-it-forward promotion.

Marketing

Popeyes has already won the sandwich war

By Jonathan Maze on Aug. 20, 2019

A Twitter battle involving several competitors gave the chain tons of free publicity for a new product that is vital to its future.

Marketing

10 top-scoring summertime LTOs

By Patricia Cobe on Aug. 16, 2019

Consumers gave high marks to these limited-time offers on chain menus.

Marketing

5 restaurant publicity stunts aimed at holding late-summer traffic

By Peter Romeo on Aug. 13, 2019

Are they likely to succeed in snagging attention and sales? Decide for yourself.

Marketing

Jimmy John’s new contest puts a spin on delivery

By Heather Lalley on Aug. 12, 2019

The sandwich chain’s Home in the Zone contest will reward one winner with a new house within a Jimmy John’s delivery radius.

Marketing

Olive Garden to offer a lifetime version of its pasta pass

By Peter Romeo on Aug. 12, 2019

Winners will have the opportunity to buy a special version for an additional $400.

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