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Marketing

Restaurant marketing ideas and trends

Marketing

How Steak and Ale and Red Lobster invented casual dining

 By Restaurant Business Staff on Jan. 31, 2023

Restaurant Rewind: The graybeards are planning comebacks. Here’s how they changed the game 60 years ago.

Marketing

TGI Fridays unveils 3-course meal deal as value wars continue

 By Joe Guszkowski on Jan. 25, 2023

Fridays is the latest full-service chain to add a bargain offer amid fears that inflation-weary customers are trading down.

Marketing

Denny's hires Sherri Landry as CMO

By Peter Romeo on Jan. 09, 2023

The longtime industry veteran will move over from Chuck E. Cheese's parent company at the end of the month.

Marketing

World Cup proves a big score for NYC restaurants

By Peter Romeo on Jan. 03, 2023

The soccer tournament provided a sales lift for 75% of the city's restaurants and bars, according to the New York City Hospitality Alliance.

Marketing

For resolution season, meditate and move with Chipotle and Sweetgreen

By Lisa Jennings on Jan. 03, 2023

Promotions for the month of January focus on wellbeing and lifestyle bowls designed for Millennials and Gen Z.

Marketing

How restaurants used to yell their identities from the rooftop

By Restaurant Business Staff on Dec. 20, 2022

Restaurant Rewind: Once upon a time, marketing started literally at the top, with a distinctive color and configuration to a concept's roof. Here's how that practice poses a challenge today.

Marketing

Restaurant trends we're rooting against in 2023

By Joe Guszkowski on Dec. 15, 2022

The metaverse, pumpkin spice and product shortages are a few of the items on our naughty list this year.

Marketing

For cookie chains, the future is looking sweet

By Reyna Estrada on Dec. 15, 2022

With demand for cookies skyrocketing, cookie-focused concepts have been fighting to differentiate themselves in the market.

Marketing

How marketing led McDonald’s out of the pandemic

By Jonathan Maze on Dec. 11, 2022

The burger giant began listening to its customers and applied what they said to its marketing ideas. The result has been a series of big wins that made the brand cool again.

Marketing

Augmented reality: Where consumers eat with their eyes first

Sponsored content from our partner Snapchat on Dec. 09, 2022

In today’s competitive market, consumers have more options for mealtime decisions than ever before, so connecting with them in personalized and memorable ways is crucial to any restaurant’s success.

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