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Marketing

Restaurant marketing ideas and trends

Marketing

IHOP hires hotel veteran Kieran Donahue as CMO

She joins the family chain from Marriott.

Marketing

McDonald’s will let you buy early access to its chicken sandwich

The company, preparing a national launch of the product next week, will let customers buy a limited-edition capsule that includes a hoodie and an audio track from producer Tay Keith.

Marketing

As lawsuits hit, restaurant chains’ defenses go beyond the courtroom

By Jonathan Maze on Feb. 12, 2021

Subway’s tuna sandwich lawsuit is the latest in a string of legal challenges to restaurants’ ingredients and quality. Defending these to customers is even more important.

Marketing

Demand for McDonald’s Pokémon cards goes through the roof

By Jonathan Maze on Feb. 11, 2021

Customers are ordering large numbers of Happy Meals just to get the cards, and many are finding their way to eBay.

Marketing

This Valentine’s Day, consumers can show their love through an abundance of restaurant deals

By Patricia Cobe on Feb. 09, 2021

Taste tracker: Heart-shaped pizzas from Donatos, Papa Murphy’s and others; Torchy’s offers Queso-grams; a surf-and-turf dinner for two at Ocean Prime; and casual dining loves couples.

Marketing

Burger King starts testing its loyalty program

By Jonathan Maze on Feb. 08, 2021

The company is kicking off its Royal Perks loyalty program in Los Angeles, New York City, Miami, Long Island and New Jersey.

Marketing

New York City extends its restaurant week for the whole month

By Heather Lalley on Feb. 01, 2021

The to-go-focused promotion has a record number of participating restaurants, after organizers waived participation fees.

Marketing

Popeyes jumps into the GameStop debate

By Jonathan Maze on Feb. 01, 2021

The chicken chain, saying it is taking the side of retail investors over Wall Street hedge funds, is giving away chicken tenders as part of a promotion related to the Reddit-driven stock surge.

Marketing

Jack in the Box names Ryan Ostrom CMO

By Peter Romeo on Jan. 29, 2021

The marketing veteran joins the quick-service chain from General Nutrition Centers.

Marketing

Restaurants get their game on with Super Bowl specials

By Patricia Cobe on Jan. 25, 2021

With large gatherings limited, operators are downsizing catering packages to feed football fans on Feb. 7.

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