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Marketing

Restaurant marketing ideas and trends

Marketing

Gift card sales get off to a soft start

Bad weather may have dampened purchases on the first weekend of the holiday-shopping season, and shoppers have fewer days this year to shop for everyone on their lists.

Marketing

Joe Adney joins Black Bear as CMO

The fast-growing chain has also hired a VP of training and development.

Marketing

Pizza Hut’s U.S. brand chief departs

By Jonathan Maze on Dec. 09, 2019

No reason was given for the departure of Marianne Radley after just more than a year as U.S. chief brand officer.

Marketing

The definitive 2019 chain restaurant gift guide

By Jonathan Maze on Dec. 06, 2019

Just in time for the holidays: More restaurant-branded merch than ever before.

Marketing

Starbucks’ rewards program pushes the chain’s growth

By Jonathan Maze on Dec. 03, 2019

Active membership rose 15% over the past year following changes to the program and the addition of more marketing technology.

Marketing

Mark Mears joins Saladworks, at least temporarily

By Peter Romeo on Dec. 03, 2019

The former CMO of Cheesecake and Noodles & Co. is joining fellow Schlotzsky’s alumnus Kelly Roddy to facilitate expansion.

Marketing

Wingstop names a new CMO

By Heather Lalley on Nov. 22, 2019

Christina Clarke becomes the fast-casual chain’s third marketing head in the past 18 months.

Marketing

LTOs with comfort-food appeal lure consumers

By Patricia Cobe on Nov. 11, 2019

Menu items featuring cheese, meat and potatoes rank high this fall.

Marketing

Pollo Campero puts its spin on the chicken sandwich wars

By Heather Lalley on Nov. 04, 2019

The fast-casual chain is offering a free meal to any Popeyes employee who shows up in uniform this week.

Marketing

For Popeyes, chicken sandwich lightning strikes twice

By Jonathan Maze on Nov. 04, 2019

The chain’s reintroduction of the popular item generated more long lines and customer waits.

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