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Marketing

Restaurant marketing ideas and trends

Marketing

Olive Garden, Applebee’s cut through TV ad clutter

The two casual-dining giants accounted for eight of last week’s 10 most effective ads for full-service brands. On the QSR side, chicken and pizza spots dominated.

Marketing

Chick-fil-A, Olive Garden also win in ‘Jeopardy!’ showdown

A ranking of chain commercials by consumer engagement shows the game program delivered for its restaurant sponsors.

Bartek's unconventional marketing methods are bringing notice to both himself and The Halal Guys.

The company is promoting its new national delivery partnership with DoorDash this week with a sandwich giveaway.

Full-service TV advertising was dominated by Applebee's and Olive Garden, which both put a spotlight on attractively priced new offers.

The traditional carryout pizza chain has started delivering through DoorDash, intensifying competition in the pizza delivery space.

Shorter became better as potentially limiting terms were lopped off.

A weekly ranking of restaurant chains’ top TV commercials by effectiveness shows consumers responding to value-oriented pitches from casual brands. But limited-service brands fared better with spots promising an experience.

The chain’s “Delay Your Way” promotion lets customers get coupons for the plant-based product through its app.

A new feature of Restaurant Business looks at the week’s most effective TV ads.

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