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Restaurant marketing ideas and trends


Mark Hamill returns to Jack in the Box, this time as a pitchman

The Star Wars actor was once fired for doing impersonations in the drive-thru. He will appear in ads highlighting the return of Jack in the Box’s Spicy Chicken Strips and French Toast Sticks.


Ohio restaurants scramble for a shot at adding sports betting

The application process has opened for 1,000 establishments, with the gaming scheduled to begin Jan. 1.

Two-for-one deals and other promotional offers would drive up insurance costs while cutting into sales, local operators contend.

Restaurant chains are using the day to steer customers to their mobile apps, with a variety of deals for free traditional and boneless wings.

The new menu on the company's loyalty app features tacos including the Nashville Hot Chicken, the Hangover Burger and the Black & Blue Burger.

The burrito chain is kicking off an interactive game called “Buy the Dip” that will give away more than $200,000 in cryptocurrency and promo codes for 1-cent guac and 1-cent Queso Blanco.

The fast-casual chain has launched a new $7 menu, saying its customers have started demanding lower prices.

The Pilot and Flying J truck-stop chains intend to plug into a national network of charging sites with 2,000 machines.

Marketing Bites: No, it’s not an April Fool’s joke; plus, White Castle pushes late night, Nando’s celebrates its South African heritage and more marketing news of the week.

Restaurant Rewind: Whew—we're not seeing another Herb The Nerd or a Soviet Fashion Show.

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