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Marketing

Restaurant marketing ideas and trends

Marketing

Subway is bringing back its 'Footlong Pass'

 By Jonathan Maze on Mar. 17, 2023

The passes cost $15 and give the sandwich giant’s loyalty members 50% off Footlong subs throughout April. It will be for sale starting on Tuesday. The fast-food chain will sell a lot more of them this time.

Marketing

Red Lobster to give away free lobster at Times Square location

 By Joe Guszkowski on Mar. 15, 2023

The struggling chain will serve all-you-can eat lobster on March 28 as it ramps up its promotional activity.

Marketing

Local restaurants can now advertise atop Ubers

By Joe Guszkowski on Mar. 15, 2023

Uber's new self-service cartop program allows small businesses to take their name on the road.

Marketing

How one Irish pub operator gets the most out of St. Patty's Day

By Peter Romeo on Mar. 14, 2023

The Shannon Rose has turned the annual dyed-beer fest into a month-long promotional opportunity that keeps the green coming all year.

Marketing

Restaurant Business is a finalist for 14 ASBPE awards

By Restaurant Business Staff on Mar. 10, 2023

The publication is a finalist for nine national "Azbee Awards," including Website of the Year. It earned several recognitions for packages on addiction and the Top 500 chain restaurants, and is up for five more regional awards.

Marketing

Wingstop invites fans to take a bath in ranch dip

By Patricia Cobe on Mar. 09, 2023

Marketing Bites: Baskin-Robbins scoops ice cream at a bottomless brunch. Plus, parents can now dress baby in a Chili’s onesie and Lankybox Kitchen hands out collectible trading cards.

Marketing

Restaurant Business named a finalist for 12 Jesse H. Neal awards

By Restaurant Business Staff on Mar. 08, 2023

The team is a finalist in several categories for coverage of addiction in restaurants, supply chain challenges and the Technomic Top 500. Senior Editor Joe Guszkowski was nominated for three awards for his technology coverage.

Marketing

Baguettes and seat cushions star in Panera's new ad campaign

By Joe Guszkowski on Mar. 06, 2023

The ads highlight how "generosity is in the details," like comfy seats. The campaign also features refreshed packaging and a big focus on new toasted baguettes.

Marketing

As March Madness begins, restaurants make a mad dash to snag fans

By Patricia Cobe on Mar. 02, 2023

Menu specials and deals are in the works to boost sales both on- and off-premise during the NCAA tournament.

Marketing

Cracker Barrel intends to tout value with $5 to-go meals

By Peter Romeo on Feb. 28, 2023

The family-dining chain is also building its catering business through more aggressive sales efforts, with plans to hit the $100 million mark by July.

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