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Marketing

Restaurant marketing ideas and trends

Marketing

Pandemic forces Restaurant Week changes this year

Around the country, operators and organizers are finding new ways to offer up the important annual promotion.

Marketing

Starbucks investing $100M to advance equity in its communities

The coffee giant’s Community Resilience Fund will aid small businesses and community projects that promote racial equity and “environmental resilience.”

Marketing

Burger King is changing its logo

By Jonathan Maze on Jan. 07, 2021

The chain is introducing a new visual design in its first complete rebranding in more than 20 years.

Marketing

Burger King brings back the dollar menu

By Jonathan Maze on Dec. 21, 2020

The company is depositing a dollar into select customers’ Venmo accounts as it pushes value into the new year.

Marketing

Marriott’s newest guest amenity: COVID tests

By Peter Romeo on Dec. 17, 2020

The lodging giant is aiming to bring back group events by offering meeting planners a variety of coronavirus detection measures as options.

Marketing

McDonald’s next celebrity orders are from classic holiday characters

By Jonathan Maze on Dec. 11, 2020

The burger giant is giving away food with app orders starting Monday and confirming that Die Hard is a Christmas movie in the process.

Marketing

10 LTOs with top consumer appeal

By Patricia Cobe on Dec. 09, 2020

These limited-time offers caught consumers’ attention in November.

Marketing

KFC and Lifetime have created a Colonel Sanders movie, really

By Jonathan Maze on Dec. 07, 2020

The holiday mini-movie features Saved by the Bell actor Mario Lopez in “A Recipe for Seduction” that will appear on the channel Sunday.

Marketing

Restaurants are pushing gift card sales, but consumers are slower to respond

By Patricia Cobe on Dec. 04, 2020

Operators are counting on holiday gift cards to boost revenue but sales are down.

Marketing

Restaurants go all-in on Cyber Monday

By Heather Lalley on Nov. 30, 2020

Looking to grab some lost pandemic revenue and engage with digital-savvy consumers, operators are taking advantage of a day usually dominated by online retailers.

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