Restaurant marketing ideas and trends


Errol Morris is making Chipotle’s new ads

The documentary-style pieces give a behind-the-scenes look at the chain’s kitchens.


Court settles In-N-Out’s beef with Smashburger

A judge found Smashburger’s marketing of the amount of beef in its Triple Double burger to be “literally false.”

The chain will introduce the Pancizza on a limited scale in commemoration of National Pizza Day.

The chicken chain will let consumers win the rug in a Reddit creativity contest.

Here are some of the most creative ways restaurant brands are trying to boost Super Bowl traffic.

With more data at their disposal, brands are shifting the rewards paradigm.

Points for Pies uses artificial intelligence to determine whether customers are eating pizza and awards points, no matter where it’s from.

GameWorks is installing computer terminals within all its fun-and-food branches in a bid for video game fans.

Consumers favored familiar dishes with a twist in December. These seven stood out in Technomic’s monthly survey.

The company is reviewing its local media agency less than two years after consolidating its agencies under a single firm.