Marketing

Restaurant marketing ideas and trends

Marketing

&pizza launches $39.99 pass for a pie a day for 30 days

The fast-casual chain wants guests to know it's serious about lowering prices. But the deal is not available for delivery. The goal is to drive traffic into shops.

Marketing

McDonald's turns to menu innovation as it looks to boost sales

The fast-food giant is set to start selling Snack Wraps nationwide on Thursday, adding to a growing list of new menu items. The company is looking to innovate its way out of its worst sales slump in a decade.

Domino’s and Little Caesars both introduced $9.99 deals this week as fast-food pizza chains work to reverse stubbornly weak sales.

The Mexican fast-food chain is introducing a line of Refrescas beverages nationwide and it plans to expand its Live Mas Café to another 30 restaurants in Southern California and Texas by this fall.

The fast-food sandwich giant partnered with Netflix to promote Happy Gilmore 2 through collectible cups and an immersive experience ahead of the golf movie’s premiere in late July.

Fast-food restaurant giant McDonald's resolved a four-year legal battle with The Weather Channel owner Byron Allen over advertising practices and agreed to continue ad purchases. Key insights for restaurant operators on navigating media partnerships and discrimination claims.

Restaurant chains and convenience retailers alike are trying to woo cost-conscious consumers with deals this season.

Snack Wraps will return to the fast-food giant’s restaurants on July 10. They will return to a market that is very different than it was when the product was removed nine years ago. But McDonald’s needs are the same.

The casual-dining seafood chain is also offering a selection of meals under $20 as it looks to reintroduce itself to customers following last year’s bankruptcy filing.

Burger King and Wendy’s have unveiled summertime promotions designed to boost lagging early-year sales, while McDonald’s is opening later. The companies are using loyalty programs, limited-time offers and more marketing to win back price-conscious consumers.

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