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Marketing

Restaurant marketing ideas and trends

Marketing

KFC is bringing back its firelog again

 By Jonathan Maze on Dec. 07, 2021

But this time, the fried chicken chain is giving customers who buy a firelog, or who order on its app, a chance to win a stay at a "KFC Firelog Cabin."

Marketing

KFC is testing mambo sauce in select markets

 By Jonathan Maze on Dec. 06, 2021

The limited test of the iconic D.C. area product is designed to introduce more customers to the sauce around the country.

Marketing

Chipotle wins the white elephant gift exchange with Cilantro Soap

By Heather Lalley on Dec. 02, 2021

The herbally inspired item, designed to poke fun at the small percentage of people for whom cilantro tastes like soap, started as a social media joke for the fast-casual chain.

Marketing

A hotel built for nomadic guests focuses on wellness

By Patricia Cobe on Nov. 30, 2021

Chicago’s Selina targets remote workers and millennial/Gen Z travelers with its plant-forward menu items and zero-alcohol drinks.

Marketing

Restaurant gift cards, especially fine dining ones, were popular Black Friday buys

By Heather Lalley on Nov. 30, 2021

But quick-service gift cards may not be as popular in Christmas stockings this year, according to new data from Paytronix.

Marketing

Which chains spend the most on social media ads?

By Joe Guszkowski on Nov. 22, 2021

A well-known coffee brand has dominated people's feeds recently, according to new research from BrandTotal.

Marketing

Restaurant gift cards abound on holiday wish lists this year, study finds

By Peter Romeo on Nov. 18, 2021

About 2 of 3 consumers hope to get one, according to the National Restaurant Association.

Marketing

The first sale of Arby’s vodka did not last long

By Jonathan Maze on Nov. 18, 2021

The chain ran out of its fry-flavored liquor one hour into the sale. Customers will have another chance at it Monday.

Marketing

RB’s 2021 Restaurant Holiday Gift Guide

By Jonathan Maze on Nov. 17, 2021

Pajamas, vodka and lip balm. Chains have everything for that restaurant lover on your gift list.

Marketing

Why Domino’s gave out gift cards to local restaurants

By Jonathan Maze on Nov. 16, 2021

Operators in several markets handed them out to random delivery customers as part of the company’s effort to highlight high fees for third-party delivery.

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