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Loyalty members will get more ways to earn points as the chain leans further into digital ordering.
With delivery more prevalent than it's been during earlier games, several promotions are focusing on off-premise orders placed digitally.
The burger giant named Manu Steijaert its first chief customer officer, overseeing a new customer experience team to manage digital and in-restaurant diner interactions.
The company also said it is donating $1.7 million to 16 food banks across the U.S. where it has community stores.
For next week’s National Chicken Wing Day, the chain is incentivizing customers to order from its Thighstop virtual brand.
The quick-service chicken-and-biscuits chain becomes one of the first major restaurant brands to take advantage of a new NCAA policy that allows student athletes to profit off their “name, image and likeness.”
Tebow embodies the chain’s values of “healthy, clean living,” the company said, and will appear in a national TV spot and more promotions for the brand.
In a tight labor market, chain restaurant marketers say they’re now working harder than ever to make their restaurants attractive not only to future customers but to prospective employees.
The move is part of a full rebrand for the cold-pressed juice concept.
Selected items off Libby's BBQ menu will be offered on-site and for takeout through the summer.
See the full ranking of the Top 100 concepts, which account for more than $1.8 billion in annual revenue, and learn how they are putting hospitality first.
Peter Romeo highlights the moments restaurateurs miss at their own peril
As restaurants begin to reemerge, one year since it all began, Restaurant Business takes stock of the massive changes the virus has brought.