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Marketing

Restaurant marketing ideas and trends

Marketing

Restaurant Business wins 9 regional Azbee Awards

 By Restaurant Business Staff on Apr. 17, 2026

The publication won six Gold awards, for stories on Hooters, Chili’s CEO Kevin Hochman, tech M&A, dirty sodas, Fat Brands and the Tech Check column.

Marketing

Chili’s tries to catch lightning in a bottle again with chicken sandwich campaign

By Alicia Kelso on Apr. 16, 2026

Marketing Bites: Like it did with its Big QP burger launch last year, the casual-dining chain is once again going after fast food’s value perception.

Marketing

KFC takes a new step with its marketing: An entire music track

By Jonathan Maze on Apr. 07, 2026

The fast-food chicken chain released a new track, “Finger Lickin’ Machine,” that is designed for streaming and includes its own music video to highlight its Value Feast Menu.

Marketing

April Fool's Day brings mischief to some menus

By Patricia Cobe on Mar. 31, 2026

Pranksters are out in full force on April 1, and some of the best jokes land on restaurant menus. Here are three to watch out for this year.

Marketing

Wendy's plans a better menu, starting with its Spicy Chicken Sandwich

By Jonathan Maze on Mar. 30, 2026

The upgrade is coming at a crucial time for the fast-food chain, which is working to recover from a brutal 2025. The company hopes a series of menu moves will reinvigorate sales.

Marketing

Straight off its Oscar wins, 'KPop Demon Hunters' takes on McDonald's

By Patricia Cobe on Mar. 24, 2026

The burger giant teams up with Netflix, inviting fans to choose a side through dueling adult meals inspired by the chain’s South Korean restaurants.

Marketing

Chipotle tops single-day sales record with recent promotion

By Lisa Jennings on Mar. 23, 2026

A Friday the 13th, meme-inspired buy one, get one free offer was a big hit for the fast-casual chain. Consumers, apparently, love showing off their tattoos.

Marketing

At Taco Bell, chicken becomes a huge sales driver

By Jonathan Maze on Mar. 18, 2026

The fast-food Mexican chain is introducing two new chicken items in the Crispy Chicken Crunchwrap Slider and the Cantina Chicken Rolled Quesadilla.

Marketing

March Madness is coming at a crucial time for Wendy's

By Jonathan Maze on Mar. 16, 2026

The fast-food chain, weathering one of the most difficult stretches in its history, has created a “Dunks Menu” featuring various dunkable items. It comes as the chain pushes more snacks.

Marketing

Fresh off its president's viral moment, Burger King kicks off a big, new ad campaign

By Jonathan Maze on Mar. 15, 2026

The fast-food chain admits mistakes of the past, and fires The King, in an ambitious new marketing campaign featuring the brand’s president, Tom Curtis, and plenty of nostalgia for the chain’s heyday.

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