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Marketing

Restaurant marketing ideas and trends

Marketing

McDonald’s goes boutique with some Happy Meals aimed at adults

 By Jonathan Maze on Sep. 27, 2022

The burger giant is working with Cactus Plant Flea Market to create a meal in a box, complete with figurines of the chain’s classic characters.

Marketing

Here's how Woolworth's—yes, Woolworth's—democratized dining out

 By Restaurant Business Staff on Sep. 27, 2022

The dining counters of the budget-priced retailer were a stage for history and the introduction of dining out for many.

Marketing

Texas Roadhouse is selling candles that smell like honey cinnamon butter

By Joe Guszkowski on Sep. 23, 2022

The candles are part of the steakhouse chain’s new online merch store, where superfans can buy shirts, hats and other items.

Marketing

How a pop star's lid drove Arby's awareness sky high

By Restaurant Business Staff on Sep. 20, 2022

Restaurant Rewind: Hardee's well-timed tweet last week echoes two of the restaurant industry's greatest marketing moments.

Marketing

Panera Bread to give loyalty members more choice

By Lisa Jennings on Sep. 20, 2022

Panera Bread tweaks loyalty program to give members more choice for rewards.

Marketing

Consumers are apparently consuming a lot of pumpkin drinks

By Jonathan Maze on Sep. 19, 2022

Starbucks had the best week in its history after introducing its fall menu and Dunkin’ had stronger traffic, too.

Marketing

Fine dining may not be immune to inflation pressures after all

By Lisa Jennings on Sep. 15, 2022

In New York, one restaurant promotes ‘bargain’ pricing with a $99 porterhouse for two. Will we see more value positioning in high-end restaurants?

Marketing

The story behind 'Sunday Side Chicks,' a meme that may well become a restaurant

By Lisa Jennings on Sep. 15, 2022

The idea for the still-in-development concept grew out of a tweet poking fun at Chick-fil-A's policy of closing on Sundays.

Marketing

Chipotle rolls out Garlic Guajillo Steak, with early access for those in the metaverse

By Lisa Jennings on Sep. 13, 2022

Chipotle rolls out new Garlic Guajillo Steak limited-time offer.

Marketing

Starbucks expands its loyalty program to Web3

By Jonathan Maze on Sep. 12, 2022

The coffee giant will integrate non-fungible tokens, or NFTs, into Starbucks Rewards, which will give customers new ways to engage with the brand.

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