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Marketing

Restaurant marketing ideas and trends

Marketing

Pandemic forces Restaurant Week changes this year

Around the country, operators and organizers are finding new ways to offer up the important annual promotion.

Marketing

Starbucks investing $100M to advance equity in its communities

The coffee giant’s Community Resilience Fund will aid small businesses and community projects that promote racial equity and “environmental resilience.”

The chain is introducing a new visual design in its first complete rebranding in more than 20 years.

The company is depositing a dollar into select customers’ Venmo accounts as it pushes value into the new year.

The lodging giant is aiming to bring back group events by offering meeting planners a variety of coronavirus detection measures as options.

The burger giant is giving away food with app orders starting Monday and confirming that Die Hard is a Christmas movie in the process.

These limited-time offers caught consumers’ attention in November.

The holiday mini-movie features Saved by the Bell actor Mario Lopez in “A Recipe for Seduction” that will appear on the channel Sunday.

Operators are counting on holiday gift cards to boost revenue but sales are down.

Looking to grab some lost pandemic revenue and engage with digital-savvy consumers, operators are taking advantage of a day usually dominated by online retailers.

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