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Marketing

Restaurant marketing ideas and trends

Marketing

10 LTOs with top consumer appeal

These limited-time offers caught consumers’ attention in November.

Marketing

KFC and Lifetime have created a Colonel Sanders movie, really

The holiday mini-movie features Saved by the Bell actor Mario Lopez in “A Recipe for Seduction” that will appear on the channel Sunday.

Operators are counting on holiday gift cards to boost revenue but sales are down.

Looking to grab some lost pandemic revenue and engage with digital-savvy consumers, operators are taking advantage of a day usually dominated by online retailers.

Localized marketing is essential for running successful multi-location businesses.

Customers who shave their facial hair can get one of 10,000 free McRib sandwiches as the chain partners with No Shave November.

The burger giant is promising to donate $100 million to Ronald McDonald House Charities, including an end-of-year social media campaign.

Pennsylvania has banned alcohol service Wednesday night, while others rely on curfews, public pleas and stepped-up enforcement of safety rules.

Consumers apparently want to look and smell like their favorite restaurants, and chains are here to give it to them.

With the pandemic shifting the workforce from office building to home office, lunch has gotten lost in the shuffle.

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