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The chain said in a tweet that it is out of the product following an unexpected surge of interest, but says it will return.
The company said its single-store test generated long lines all day, draining supply quickly.
The quick-service chain will offer plant-based Beyond Fried Chicken at a single restaurant in suburban Atlanta starting this week.
Management is focusing on higher-priced menu options to help margins while aiming to please value-hunters with improved operations.
The chain has sold so many that some restaurants are running out of buns.
The chain is making the side dish a center-of-the-plate item with the addition of chicken.
Here's what's simmering while the industry is busy summering.
A Twitter battle involving several competitors gave the chain tons of free publicity for a new product that is vital to its future.
The fast-food giant is debuting its new-look McCafe this week with a pay-it-forward promotion.
Consumers gave high marks to these limited-time offers on chain menus.
These emerging chains are the growth vehicles to watch—the ones poised to be major industry players in the coming years.
Food trends and recipes to keep menus fresh
New restaurants and soon-to-open concepts worth monitoring
RB’s exclusive ranking of the highest-grossing independent restaurants
Peter Romeo highlights the moments restaurateurs miss at their own peril
Ideas from the field you may want to borrow