Marketing

Restaurant marketing ideas and trends

Crumbl Cookies brings in Michael Buffer for its first broadcast campaign

By Jonathan Maze on Oct. 17, 2022

The cookie chain, facing a growing number of competitors, has released an ad featuring the famed announcer saying, “Let’s get ready to Crumbl!”

Marketing

Why yes, there is a company taking advantage of angry Dunkin’ loyalists

By Jonathan Maze on Oct. 13, 2022

Marketing Bites: Kraft pulls a Big Mac marketing stunt; another brand starts a loyalty program and White Castle answers some questions.

Marketing

Dunkin’ customers lash out over new loyalty program

By Joe Guszkowski on Oct. 12, 2022

Dunkin’ Rewards members have to spend more to score free drinks. The more austere program comes as profits shrink industrywide.

Marketing

Starbucks and Delta will let their customers link loyalty accounts

By Jonathan Maze on Oct. 12, 2022

The coffee giant is partnering with the airline in the most prominent example yet of a major restaurant chain expanding the scope of its loyalty beyond its locations.

Marketing

Chipotle’s Halloween Boorito promotion returns to restaurants in real life

By Lisa Jennings on Oct. 11, 2022

Ghosties and ghoulies are invited to dine in costume on Oct. 31 to earn a discounted burrito for $6, which is a dollar more than last year.

Premium

Marketing

The inside story of Dunkin’s revamped loyalty program

By Jonathan Maze on Oct. 07, 2022

The company tapped into the travel industry as it reworked the program, now called Dunkin’ Rewards. It hopes to get more lapsed users back into its shops.

Marketing