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Restaurant marketing ideas and trends


Three years in, Chipotle’s lucrative loyalty program continues to grow

The burrito chain's rewards program now has 27 million members who are helping boost sales and traffic, while also giving it an ever-expanding marketing database.


Marketing Bites: Arby’s has a beef with McDonald’s over a fish sandwich

The chain enlisted rapper Pusha T to create a video to promote its new Spicy Fish Sandwich, while panning the Filet-O-Fish, plus more marketing news of the week.

Plus, Restaurant Rewind looks at past efforts by full-service operators to enter the drive-thru business.

The fast-food Mexican chain is working with Los Angeles-based streetwear creator Born X Raised for team member gear and is introducing a new vegetarian combo.

The sauce, which became a cult classic thanks to a 2017 episode of the cartoon Rick & Morty, is making a return on the company’s mobile app on March 31.

When your emerging chain is suddenly thrust into the national spotlight, is it time to shout your story or keep your lips sealed?

The coffee giant said it would provide customers with reusable cups, or let them use their own, by 2025. It is also planning electric car charging stations at 15 locations.

Restaurant Rewind: The situation proves that truth is the first casualty of war. Sanity might the second.

The chain will sell limited quantities of shirts, hats, socks and more to celebrate its 47th birthday.

The prestigious awards recognize editorial excellence in business journalism. RB is a finalist for Best Media Brand and Best Website, among many other honors.

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