Restaurant marketing ideas and trends


Taco Bell is opening a hotel this summer

The Bell: A Taco Bell Hotel and Resort will open for a limited time this August.


Focus Brands hires its 1st global CMO

Dan Gertsacov, a former McDonald’s marketer, takes on the new post.

Limited-time offers that differentiate the menu are creating buzz this season.

The lines between channels are further blurring as retailers try some of restaurants’ recent tactics for building sales.

The regional chain intends to raise familiarity through a combination of nontraditional and tried-and-true marketing efforts.

Stores near institutions of higher learning are extending their hours and offering freebies to entice students during finals season.

To raise awareness during Mental Health Awareness Month, and perhaps take a shot at McDonald’s, the chain is offering boxes for varying emotions.

Deal offers are found to be an effective way of luring loyalists to an unfamiliar place, the data shows.

The chain introduced the “KFC Chickendales,” with personalized Mother’s Day videos featuring the dancers.

Here are five of the top trends in guest engagement that restaurants can use to get to know more of their guests, keep them active with the brand, and encourage repeat visits.

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