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Marketing

Restaurant marketing ideas and trends

Marketing

The Pumpkin Spice Latte apparently drove record sales at Starbucks

 By Jonathan Maze on Sep. 02, 2025

Brian Niccol, CEO of the coffee shop giant, said that the company drew record sales last week after the introduction of its annual fall menu.

Marketing

Taco Bell’s latest marketing effort proves why it keeps winning

 By Jonathan Maze on Aug. 28, 2025

The fast-food Mexican chain is bringing back the Cool Ranch Doritos Locos Taco as part of a “Decades Y2K” menu that combines value with nostalgia. There’s even a unique “taco pet” in its mobile app.

Marketing

For restaurant chains, the Taylor Swift-Travis Kelce engagement is a love story. But it's also a marketing opportunity

By Lisa Jennings on Aug. 27, 2025

Restaurant brands were quick to jump on the long-anticipated announcement of the upcoming marriage of the mega-watt pop star and the pro football champion.

Marketing

P.F. Chang's flips the script with first-ever movie tie-in

By Joe Guszkowski on Aug. 22, 2025

The limited-time Freakier Flavors menu, a partnership with Disney’s new “Freakier Friday” movie, is part of a more modern approach to marketing at the Asian casual-dining chain.

Marketing

Cracker Barrel's new logo sparks backlash and a stock sell-off

By Joe Guszkowski on Aug. 21, 2025

The more minimalist logo, part of a modernization effort at the family-dining chain, has been criticized as “soulless” and “woke.” Cracker Barrel stock plunged Thursday.

Marketing

Chipotle wants to join Gen Z on their higher education journey

By Lisa Jennings on Aug. 19, 2025

The fast-casual chain is launching its first loyalty program specifically for college students. With about 250 restaurants near a campus, it's a way to target marketing around the rhythms of the academic year.

Marketing

Sweetgreen is bringing in the baby goats

By Lisa Jennings on Aug. 19, 2025

The fast-casual chain is spotlighting farmers, like the maker of its goat cheese. Baby goats will be available for holding (and chakra reset) at a unit in Los Angeles.

Marketing

The newest restaurant marketing target: 'Kidults'

By Jonathan Maze on Aug. 15, 2025

Restaurant chains have been pushing colorful beverages, toys and collectibles, and partnerships with movies and television, all aimed at nostalgic adults. There’s a good reason: It works.

Marketing

Papa Murphy’s tests a cautious return of $10 Tuesdays

By Heather Lalley on Aug. 06, 2025

Marketing Bites: For years, the take-and-bake pizza chain found success with the deal, until prices crept up. Now, it’s careful not to repeat Subway’s $5 Footlong playbook.

Marketing

Domino's is going after fast-food chains on value

By Jonathan Maze on Aug. 04, 2025

The Ann Arbor, Michigan-based pizza chain has introduced new television ads saying that its $6.99 Mix & Match deal compares favorably to other fast-food chains.

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