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Marketing

Restaurant marketing ideas and trends

Marketing

Taco Bell is opening a hotel this summer

The Bell: A Taco Bell Hotel and Resort will open for a limited time this August.

Marketing

Focus Brands hires its 1st global CMO

Dan Gertsacov, a former McDonald’s marketer, takes on the new post.

Marketing

10 unique LTOs for spring

By Patricia Cobe on May 14, 2019

Limited-time offers that differentiate the menu are creating buzz this season.

Marketing

3 new ways c-stores are challenging restaurants

By Peter Romeo on May 08, 2019

The lines between channels are further blurring as retailers try some of restaurants’ recent tactics for building sales.

Marketing

Chuy’s looks to boost awareness, partly through catering

By Peter Romeo on May 08, 2019

The regional chain intends to raise familiarity through a combination of nontraditional and tried-and-true marketing efforts.

Marketing

Panera aims for college crammers

By Peter Romeo on May 06, 2019

Stores near institutions of higher learning are extending their hours and offering freebies to entice students during finals season.

Marketing

Burger King introduces meal boxes for different moods

By Jonathan Maze on May 01, 2019

To raise awareness during Mental Health Awareness Month, and perhaps take a shot at McDonald’s, the chain is offering boxes for varying emotions.

Marketing

Coupons can be a death ray to the usual restaurant choice, study finds

By Peter Romeo on Apr. 30, 2019

Deal offers are found to be an effective way of luring loyalists to an unfamiliar place, the data shows.

Marketing

KFC enlists the Chippendales to sell its new Cinnabon Dessert Biscuits

By Jonathan Maze on Apr. 25, 2019

The chain introduced the “KFC Chickendales,” with personalized Mother’s Day videos featuring the dancers.

Marketing

5 trends in guest engagement that can’t be ignored

Sponsored content from our partner Paytronix on Apr. 25, 2019

Here are five of the top trends in guest engagement that restaurants can use to get to know more of their guests, keep them active with the brand, and encourage repeat visits.

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