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Marketing

Restaurant marketing ideas and trends

Marketing

10 LTOs with top consumer appeal

These limited-time offers caught consumers’ attention in November.

Marketing

KFC and Lifetime have created a Colonel Sanders movie, really

The holiday mini-movie features Saved by the Bell actor Mario Lopez in “A Recipe for Seduction” that will appear on the channel Sunday.

Marketing

Restaurants are pushing gift card sales, but consumers are slower to respond

By Patricia Cobe on Dec. 04, 2020

Operators are counting on holiday gift cards to boost revenue but sales are down.

Marketing

Restaurants go all-in on Cyber Monday

By Heather Lalley on Nov. 30, 2020

Looking to grab some lost pandemic revenue and engage with digital-savvy consumers, operators are taking advantage of a day usually dominated by online retailers.

Marketing

How best practices for localized marketing strategy help restaurants win

Sponsored content from our partner SOCi on Nov. 30, 2020

Localized marketing is essential for running successful multi-location businesses.

Marketing

McDonald’s is giving away McRibs, but there’s a catch

By Jonathan Maze on Nov. 30, 2020

Customers who shave their facial hair can get one of 10,000 free McRib sandwiches as the chain partners with No Shave November.

Marketing

McDonald’s enlists Chrissy Teigen and John Legend on charitable challenge

By Jonathan Maze on Nov. 24, 2020

The burger giant is promising to donate $100 million to Ronald McDonald House Charities, including an end-of-year social media campaign.

Marketing

States take aim at ‘Friendsgiving’ drink sales

By Peter Romeo on Nov. 24, 2020

Pennsylvania has banned alcohol service Wednesday night, while others rely on curfews, public pleas and stepped-up enforcement of safety rules.

Marketing

RB's 2020 Restaurant Holiday Gift Guide

By Jonathan Maze on Nov. 22, 2020

Consumers apparently want to look and smell like their favorite restaurants, and chains are here to give it to them.

Marketing

Schlotzsky’s aims to get the work-from-home crowd back into lunch

By Patricia Cobe on Nov. 18, 2020

With the pandemic shifting the workforce from office building to home office, lunch has gotten lost in the shuffle.

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