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Marketing

Restaurant marketing ideas and trends

Marketing

Why restaurant mascots have been benched this ad season

 By Restaurant Business Staff on Aug. 23, 2022

Restaurant Rewind: The onetime marketing superstars have lost the spotlight to food, guests and less-controversial employees. The spokesfigures' past may explain why.

Marketing

Restaurants dive into a post-pandemic happy hour refresh

 By Patricia Cobe on Aug. 23, 2022

No longer able to count on the after-work crowd, bars and restaurants are upgrading their happy hour offerings with better food to court a new type of customer.

Marketing

If there's an LTO Hall of Fame, these items would be in it

By Restaurant Business Staff on Aug. 16, 2022

Restaurant Rewind: Draws like pumpkin spice latte and the McRib weren't always the surefire hits they've become.

Marketing

Salt & Straw’s latest ice cream is crafted for a dog’s palate

By Patricia Cobe on Aug. 16, 2022

The launch of the brand’s Pup Cups coincides with National Dog Day on Aug. 26.

Marketing

Chipotle’s newest product mocks customers who ‘accidentally’ fill water cups with lemonade

By Jonathan Maze on Aug. 16, 2022

The burrito chain will start selling a “Water Cup Candle” that smells like lemonade. Customers who buy one can get free lemonade.

Marketing

Should your restaurant offer cooking classes to customers?

By Jonathan Deutsch, Ph.D. on Aug. 12, 2022

While cooking classes in your restaurant kitchen can pose a number of problems, "cook-alongs" conducted virtually can achieve many of the same goals—with less risk, says Advice Guy.

Marketing

At Ruby Slipper, it's weekend brunchtime every day

By Peter Romeo on Aug. 11, 2022

The 22-unit New Orleans-themed operation promises a midday party seven days a week. And it serves breakfast and lunch, too.

Marketing

Mark Hamill returns to Jack in the Box, this time as a pitchman

By Jonathan Maze on Aug. 01, 2022

The Star Wars actor was once fired for doing impersonations in the drive-thru. He will appear in ads highlighting the return of Jack in the Box’s Spicy Chicken Strips and French Toast Sticks.

Marketing

Massachusetts wants a return of happy hours. Its restaurants don't

By Peter Romeo on Jul. 28, 2022

Two-for-one deals and other promotional offers would drive up insurance costs while cutting into sales, local operators contend.

Marketing

Ohio restaurants scramble for a shot at adding sports betting

By Peter Romeo on Jul. 28, 2022

The application process has opened for 1,000 establishments, with the gaming scheduled to begin Jan. 1.

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