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Restaurant marketing ideas and trends

Marketing

Cracker Barrel fires up its first loyalty program

 By Peter Romeo on Sep. 21, 2023

Users can earn prizes ranging from a heat-and-eat platter to any hot entree. The points can also be used for items sold in the concept's retail shops.

Marketing

Burger King wants to help diners score a date

By Reyna Estrada on Sep. 21, 2023

Marketing Bites: The burger giant launches a limited-edition Homecoming Meal, Panera is paying for dating subscription services and Schlotzsky’s debuts a sandwich-inspired home decor line.

Marketing

Calif. is poised to OK Amsterdam-style weed cafes

By Peter Romeo on Sep. 20, 2023

Dispensaries would be allowed to sell foods and beverages for on-site consumption, and feature live entertainment, under a bill heading for Gov. Newsom's signature. It also allows pot users to light up on-premise.

Marketing

Enough with pumpkin spice already

By Patricia Cobe on Sep. 19, 2023

Fall doesn’t officially arrive until Saturday, but pumpkin started flooding menus way back in the beginning of August. Have Americans had their fill yet?

Marketing

Ice Spice and Dunkin' collaborate on new seasonal drink

By Reyna Estrada on Sep. 14, 2023

Marketing Bites: Dunkin’ launches the Ice Spice Munchkins Drink in a commercial during the VMAs, Sweetgreen teams up with Renee Rapp and where to score a deal on National Cheeseburger Day.

Marketing

Domino's upgrades its loyalty program

By Jonathan Maze on Sep. 12, 2023

The pizza chain is reducing how much customers need to spend to earn points and will let customers earn points earlier. It is the latest fast-food company to upgrade its loyalty program, which has become a key marketing tool.

Marketing

Sizzler aims for a renaissance by unabashedly embracing its past

By Peter Romeo on Sep. 08, 2023

The chain plans to remind lapsed patrons of what they once enjoyed, with hopes they'll bring younger members of the family back with them.

Marketing

Love is in the air for Cinnabon and Slim Jim

By Reyna Estrada on Sep. 08, 2023

Marketing Bites: Slim Jim and Cinnabon plan a wedding, Wendy’s brings back its Frosty Boo! Books and restaurant chains celebrate National Waffle Week.

Marketing

Subway is making a big change to its loyalty program

By Jonathan Maze on Sep. 07, 2023

The company is shifting to a tiered loyalty program, called Subway MVP Rewards, based on level of spending.

Marketing

Starbucks celebrates Latin American culture with its latest merch launch

By Reyna Estrada on Aug. 31, 2023

Marketing Bites: Starbucks debuts a new cup collection, Wendy’s and Krystal get ready for football season and many chains push their charitable campaigns.

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