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Marketing

Restaurant marketing ideas and trends

Marketing

Olive Garden mounts digital scavenger hunt

The restaurant chain offered up clues on social media leading to 10 all-you-can eat pasta passes.

Marketing

Papa John’s new ads move past John Schnatter

The company features franchisees in a series of new marketing aimed at getting past its controversial founder.

Marketing

Arby’s latest giveaway: A real fast-food tattoo

By Peter Romeo on Sep. 17, 2018

The one-day offer is limited in scope, but maybe that’s beside the point.

Marketing

Casual restaurant chains aim to score with new football promos

By Peter Romeo on Sep. 14, 2018

The new customer lures range from free delivery to guaranteed group reservations.

Marketing

Subway ending its $4.99 footlong promotion

By Jonathan Maze on Sep. 10, 2018

The sandwich is ending the controversial campaign in exchange for locally based offers.

Marketing

Arby’s airs a new spokesperson and tagline

By Peter Romeo on Sep. 06, 2018

The chain’s focus is still on meats, but with a kicker calling attention to its complete sandwich line.

Marketing

Inspire Brands reveals plans for its 3rd brand, now Rusty Taco

By Peter Romeo on Sep. 05, 2018

The parent of Arby’s and Buffalo Wild Wings is changing the name of R Taco back to Rusty Taco in an homage to its history.

Marketing

Incidents at Starbucks and Papa John’s show importance of crisis communications

By Heather Lalley on Sep. 05, 2018

Public relations experts say it’s key to make sure your restaurant’s crisis plan is in place and updated—at all times.

Marketing

Marketing vet Chris Kuehn becomes CMO of Captain D’s

By Heather Lalley on Sep. 04, 2018

Chris Kuehn, a veteran chief marketing officer, will take over the CMO role at quick-service seafood chain Captain D’s, the company announced Tuesday.

Marketing

Pizza Hut readies its 1st NFL campaign

By Jonathan Maze on Sep. 04, 2018

The chain is debuting the national TV campaign along with a new augmented reality game.