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Marketing

Restaurant marketing ideas and trends

Marketing

Restaurants go further afield to grow loyalty enrollment and use

The aim is getting precious space on customers’ phones for an app.

Marketing

KFC is bringing back its Chicken & Waffles

The popular product returns Saturday and will be available for a month.

The company has started pushing back against competitors offering third-party delivery.

The company will give away a “McDelivery Couch” as it works harder to market delivery.

New research shows that a considerable positive impact is felt by restaurants across the board, not just big marketers or operations with a hometown team in the hunt.

The upscale steak chain will waive the corkage fee for members who bring their Cooper’s Hawk wine with them, through the end of April.

The casual chain’s ad play, the first with its new creative agency, includes custom-built stools for NCAA basketball fans who’ve recently had vasectomies.

RB takes an inside look at the chicken chain’s marketing machine and how it comes up with ideas like the Colonel Sanders bearskin rug.

The burrito chain launched its new loyalty program Tuesday and is giving away up to $250,000 through Venmo.

Restaurant marketing experts detail why it's necessary to create a brand toolkit and how to craft one.