Restaurant marketing ideas and trends


Cracker Barrel fires up its first loyalty program

Users can earn prizes ranging from a heat-and-eat platter to any hot entree. The points can also be used for items sold in the concept's retail shops.


Burger King wants to help diners score a date

Marketing Bites: The burger giant launches a limited-edition Homecoming Meal, Panera is paying for dating subscription services and Schlotzsky’s debuts a sandwich-inspired home decor line.

Dispensaries would be allowed to sell foods and beverages for on-site consumption, and feature live entertainment, under a bill heading for Gov. Newsom's signature. It also allows pot users to light up on-premise.

Fall doesn’t officially arrive until Saturday, but pumpkin started flooding menus way back in the beginning of August. Have Americans had their fill yet?

Marketing Bites: Dunkin’ launches the Ice Spice Munchkins Drink in a commercial during the VMAs, Sweetgreen teams up with Renee Rapp and where to score a deal on National Cheeseburger Day.

The pizza chain is reducing how much customers need to spend to earn points and will let customers earn points earlier. It is the latest fast-food company to upgrade its loyalty program, which has become a key marketing tool.

The chain plans to remind lapsed patrons of what they once enjoyed, with hopes they'll bring younger members of the family back with them.

Marketing Bites: Slim Jim and Cinnabon plan a wedding, Wendy’s brings back its Frosty Boo! Books and restaurant chains celebrate National Waffle Week.

The company is shifting to a tiered loyalty program, called Subway MVP Rewards, based on level of spending.

Marketing Bites: Starbucks debuts a new cup collection, Wendy’s and Krystal get ready for football season and many chains push their charitable campaigns.

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