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Marketing

Restaurant marketing ideas and trends

Marketing

Little Caesars wins Super Bowl restaurant-ad derby

The chain’s delivery commercial set more consumers on a path to purchase than ads run by McDonald’s and several other larger chains, according to rating service EDO.

Marketing

Super Bowl Sunday: What’s at stake for restaurants?

Plenty, if you’re talking delivery. But it’s not such a boon for the standard brick-and-mortar place.

Restaurants in three states will have information screens ready for Super Bowl fans to handicap their wagers.

The two casual-dining giants accounted for eight of last week’s 10 most effective ads for full-service brands. On the QSR side, chicken and pizza spots dominated.

A ranking of chain commercials by consumer engagement shows the game program delivered for its restaurant sponsors.

Bartek's unconventional marketing methods are bringing notice to both himself and The Halal Guys.

The company is promoting its new national delivery partnership with DoorDash this week with a sandwich giveaway.

Full-service TV advertising was dominated by Applebee's and Olive Garden, which both put a spotlight on attractively priced new offers.

The traditional carryout pizza chain has started delivering through DoorDash, intensifying competition in the pizza delivery space.

Shorter became better as potentially limiting terms were lopped off.

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