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Marketing

Restaurant marketing ideas and trends

Marketing

McDonald’s flips its ‘M’ for manga fans

 By Heather Lalley on Feb. 21, 2024

Marketing Bites: The burger giant becomes WcDonald’s on Monday, with a limited-time spicy WcNugget sauce. Plus, Zoup! has a new name but the exclamation point isn’t going away.

Marketing

Restaurants spring for leap day deals

 By Heather Lalley on Feb. 14, 2024

Marketing Bites: It only comes around every four years, after all. Plus, lots of developments in restaurant loyalty programs.

Marketing

Taco Bell shows off its 2024 marketing calendar

By Jonathan Maze on Feb. 12, 2024

The fast-food Mexican chain is releasing a wide array of menu items this year, including a new Cantina Chicken Menu and a taco made from Salt & Straw ice cream.

Marketing

Taco Bell plucks a trio of young chefs to reimagine the Crunchwrap

By Jonathan Maze on Feb. 12, 2024

The Mexican fast-food chain launched a program to spotlight emerging chefs. The first group will develop a new type of the Crunchwrap Supreme.

Marketing

Restaurants embrace the darker side of Valentine’s Day

By Heather Lalley on Feb. 08, 2024

Marketing Bites: Chains are consoling those who’ve recently been dumped, as well as offering to do the breaking up on behalf of their customers.

Marketing

Court dismisses Byron Allen's discrimination lawsuit against McDonald's

By Jonathan Maze on Feb. 07, 2024

The owner of The Weather Channel had sought $100 million from the fast-food giant over ad spending, but a judge dismissed the case on free speech grounds.

Marketing

Burger King invites fans to create next Whopper

By Patricia Cobe on Feb. 05, 2024

BK’s Royal Perks members can submit their spin on the signature burger for the chance to win a million-dollar prize.

Marketing

Report finds some restaurant chains are using ingredients produced with prison labor

By Peter Romeo on Feb. 02, 2024

Working Lunch: The situation could draw fire to the industry, yet even the involved brands may not be aware of their vulnerability.

Marketing

Yikes! What to do if a restaurant critic books a table

By Jonathan Deutsch, Ph.D. on Feb. 02, 2024

Advice Guy: Interacting with an anonymous critic invokes the same advice I would give to someone who encounters a fearsome predator in the wild: Don’t make any sudden or unpredictable moves.

Marketing

PFG blurs the line between proprietary and big-brand products

By Peter Romeo on Jan. 31, 2024

The distributor announced a deal this week to co-brand items from its in-house Sweet Encore dessert line with the Hershey name.

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