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Restaurant marketing ideas and trends


Crumbl Cookies brings in Michael Buffer for its first broadcast campaign

The cookie chain, facing a growing number of competitors, has released an ad featuring the famed announcer saying, “Let’s get ready to Crumbl!”


Why yes, there is a company taking advantage of angry Dunkin’ loyalists

Marketing Bites: Kraft pulls a Big Mac marketing stunt; another brand starts a loyalty program and White Castle answers some questions.

Dunkin’ Rewards members have to spend more to score free drinks. The more austere program comes as profits shrink industrywide.

The coffee giant is partnering with the airline in the most prominent example yet of a major restaurant chain expanding the scope of its loyalty beyond its locations.

Ghosties and ghoulies are invited to dine in costume on Oct. 31 to earn a discounted burrito for $6, which is a dollar more than last year.

The company tapped into the travel industry as it reworked the program, now called Dunkin’ Rewards. It hopes to get more lapsed users back into its shops.

The burger chain is debuting its new brand positioning with a “You Rule” tagline while giving a new take on its old “Have It Your Way” jingle.

Marketing Bites: McDonald's "adult happy meals" sell well, guess who has the most QSR loyalty, something about Aaron Judge and Liquid Death.

The coffee chain renamed its DD Perks program Dunkin’ Rewards and revamped the program to give customers more rewards and a new tier.

The fast-food chain’s Curderburger, which grew out of an April Fool’s joke, will return for the last half of October.

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