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Marketing

Restaurant marketing ideas and trends

Marketing

Why restaurant mascots have been benched this ad season

Restaurant Rewind: The onetime marketing superstars have lost the spotlight to food, guests and less-controversial employees. The spokesfigures' past may explain why.

Marketing

Restaurants dive into a post-pandemic happy hour refresh

No longer able to count on the after-work crowd, bars and restaurants are upgrading their happy hour offerings with better food to court a new type of customer.

Restaurant Rewind: Draws like pumpkin spice latte and the McRib weren't always the surefire hits they've become.

The launch of the brand’s Pup Cups coincides with National Dog Day on Aug. 26.

The burrito chain will start selling a “Water Cup Candle” that smells like lemonade. Customers who buy one can get free lemonade.

While cooking classes in your restaurant kitchen can pose a number of problems, "cook-alongs" conducted virtually can achieve many of the same goals—with less risk, says Advice Guy.

The 22-unit New Orleans-themed operation promises a midday party seven days a week. And it serves breakfast and lunch, too.

The Star Wars actor was once fired for doing impersonations in the drive-thru. He will appear in ads highlighting the return of Jack in the Box’s Spicy Chicken Strips and French Toast Sticks.

Two-for-one deals and other promotional offers would drive up insurance costs while cutting into sales, local operators contend.

The application process has opened for 1,000 establishments, with the gaming scheduled to begin Jan. 1.

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