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Marketing

Restaurant marketing ideas and trends

Marketing

Three years in, Chipotle’s lucrative loyalty program continues to grow

 By Heather Lalley on Mar. 29, 2022

The burrito chain's rewards program now has 27 million members who are helping boost sales and traffic, while also giving it an ever-expanding marketing database.

Marketing

Marketing Bites: Arby’s has a beef with McDonald’s over a fish sandwich

 By Heather Lalley on Mar. 23, 2022

The chain enlisted rapper Pusha T to create a video to promote its new Spicy Fish Sandwich, while panning the Filet-O-Fish, plus more marketing news of the week.

Marketing

Restaurants are in the dark about daylight savings

By Peter Romeo on Mar. 22, 2022

Plus, Restaurant Rewind looks at past efforts by full-service operators to enter the drive-thru business.

Marketing

Taco Bell is kicking off its 60th anniversary with a veggie combo and new streetwear

By Jonathan Maze on Mar. 21, 2022

The fast-food Mexican chain is working with Los Angeles-based streetwear creator Born X Raised for team member gear and is introducing a new vegetarian combo.

Marketing

McDonald’s is bringing back its Szechuan Sauce again

By Jonathan Maze on Mar. 20, 2022

The sauce, which became a cult classic thanks to a 2017 episode of the cartoon Rick & Morty, is making a return on the company’s mobile app on March 31.

Marketing

Marketing Bites: The case of the too-quiet concept

By Heather Lalley on Mar. 17, 2022

When your emerging chain is suddenly thrust into the national spotlight, is it time to shout your story or keep your lips sealed?

Marketing

Starbucks is moving toward reusable cups

By Jonathan Maze on Mar. 16, 2022

The coffee giant said it would provide customers with reusable cups, or let them use their own, by 2025. It is also planning electric car charging stations at 15 locations.

Marketing

War seldom makes sense for restaurants and the Ukraine invasion is no exception

By Peter Romeo on Mar. 15, 2022

Restaurant Rewind: The situation proves that truth is the first casualty of war. Sanity might the second.

Marketing

Chili’s is launching an online merch store

By Joe Guszkowski on Mar. 11, 2022

The chain will sell limited quantities of shirts, hats, socks and more to celebrate its 47th birthday.

Marketing

Restaurant Business is a finalist for 12 Jesse H. Neal Awards

By Restaurant Business Staff on Mar. 10, 2022

The prestigious awards recognize editorial excellence in business journalism. RB is a finalist for Best Media Brand and Best Website, among many other honors.

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