Marketing

Restaurant marketing ideas and trends

Marketing

Papa Johns just introduced a major new marketing platform

The pizza delivery chain is building on its “Better Ingredients, Better Pizza” with a new marketing slogan, “Better Get You Some," along with a campaign featuring Big Boi.

Marketing

Beware the menu fools of April

Marketing Bites: April Fools’ Day is nigh, and nary a restaurant chain marketer can be trusted.

The fast-food giant said it plans a phased rollout of Krispy Kreme doughnuts at its restaurants across the country by the end of 2026.

Restaurant Rewind: Some ploys were crafty enough to make you drop your Micro Macs and Kale Shake. And about that offer to buy the Liberty Bell...

Marketing is vital for restaurant chains. But when a key strategy fails, the result can sometimes spell disaster. Here are six ideas over the past decade that failed.

Marketing Bites: Not wanting to miss out on a marketing opportunity that won’t come around again for 20 years, big chains and indies are getting in on the celestial action.

When you are looking for new locations for your restaurant, finding the right location is all about the strong demographics, high visibility and a track record of success. In the Chicagoland area, Cry...

Restaurant Rewind: Adjusting prices to shifts in demand is older than fire. Here are a few examples that shouldn't be forgotten.

The coffee shop chain told customers late last week that it would end its Starbucks Odyssey NFT virtual restaurant loyalty program experiment "to prepare for what comes next."

The RB team was honored for its package on tipping and for the best range of work among business publications its size, as well as multiple individual honors. Finalists will be named next month.

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