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Marketing

Restaurant marketing ideas and trends

Marketing

Little Caesars wins Super Bowl restaurant-ad derby

The chain’s delivery commercial set more consumers on a path to purchase than ads run by McDonald’s and several other larger chains, according to rating service EDO.

Marketing

Super Bowl Sunday: What’s at stake for restaurants?

Plenty, if you’re talking delivery. But it’s not such a boon for the standard brick-and-mortar place.

Marketing

Hooters adds betting aids as Super Bowl lures

By Peter Romeo on Jan. 31, 2020

Restaurants in three states will have information screens ready for Super Bowl fans to handicap their wagers.

Marketing

Olive Garden, Applebee’s cut through TV ad clutter

By Peter Romeo on Jan. 24, 2020

The two casual-dining giants accounted for eight of last week’s 10 most effective ads for full-service brands. On the QSR side, chicken and pizza spots dominated.

Marketing

Chick-fil-A, Olive Garden also win in ‘Jeopardy!’ showdown

By Peter Romeo on Jan. 17, 2020

A ranking of chain commercials by consumer engagement shows the game program delivered for its restaurant sponsors.

Marketing

Emerging leaders Q&A: Halal Guys' marketer Justin Bartek

By Heather Lalley on Jan. 15, 2020

Bartek's unconventional marketing methods are bringing notice to both himself and The Halal Guys.

Marketing

Popeyes is giving away chicken sandwiches

By Jonathan Maze on Jan. 13, 2020

The company is promoting its new national delivery partnership with DoorDash this week with a sandwich giveaway.

Marketing

Value pitches dominate start of QSRs' ad year

By Peter Romeo on Jan. 10, 2020

Full-service TV advertising was dominated by Applebee's and Olive Garden, which both put a spotlight on attractively priced new offers.

Marketing

Little Caesars does something different: Delivery

By Jonathan Maze on Jan. 06, 2020

The traditional carryout pizza chain has started delivering through DoorDash, intensifying competition in the pizza delivery space.

Marketing

2019 brings a rash of restaurant name changes

By Peter Romeo on Dec. 27, 2019

Shorter became better as potentially limiting terms were lopped off.

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