Marketing

Restaurant marketing ideas and trends

For some restaurants, scent marketing is in the air

By Lisa Jennings on Sep. 26, 2024

Restaurants are increasingly using custom fragrance as both a branding tool and a way to mask foul smells.

Wendy's is selling its Frosty for $1, and taking shots at McDonald's

By Jonathan Maze on Sep. 25, 2024

Wendy’s is selling its dessert for $1 through the end of the month. But it is also reminding customers of its rival’s longtime problem with broken ice cream machines.

Marketing

A huge percentage of Americans visit McDonald's

By Jonathan Maze on Sep. 23, 2024

Nearly nine out of 10 U.S. households visit the fast-food giant once a year, and other factoids about major restaurant chains from the data firm Numerator.

Marketing

McDonald's is extending its $5 Meal Deal through December

By Jonathan Maze on Sep. 12, 2024

The company said its bundled value offer will be available through December. But it is also planning more deals this fall.

Marketing

Truffles are back at Shake Shack

By Lisa Jennings on Sep. 11, 2024

The fast-casual burger chain is bringing back the Black Truffle Burger with melted gruyère and crispy sweet onions.

Premium

Marketing

How a summer of bold marketing fueled a comeback at Chili's

By Joe Guszkowski on Sep. 05, 2024

An attack on the Big Mac and a pair of viral TikTok trends helped make Chili’s cool again. Now the challenge will be keeping it that way.

Marketing

These 5 university campuses eat the most Chipotle

By Lisa Jennings on Aug. 30, 2024

The fast-casual chain has a unique partnership with The Ohio State University because it's one of the top five schools that love Chipotle the most. We asked: What are the other four?

Marketing

During this summer of value, restaurants are repositioning happy hours to build traffic

By Patricia Cobe on Aug. 29, 2024

Reverse happy hours are turning late-night time slots from dead zone to business booster for some operators, while others are creating value-oriented promotions earlier in the day.

Marketing