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Marketing

Restaurant marketing ideas and trends

Marketing

Yikes! What to do if a restaurant critic books a table

 By Jonathan Deutsch, Ph.D. on Feb. 02, 2024

Advice Guy: Interacting with an anonymous critic invokes the same advice I would give to someone who encounters a fearsome predator in the wild: Don’t make any sudden or unpredictable moves.

Marketing

PFG blurs the line between proprietary and big-brand products

 By Peter Romeo on Jan. 31, 2024

The distributor announced a deal this week to co-brand items from its in-house Sweet Encore dessert line with the Hershey name.

Marketing

Restaurants look to drive super sales on Super Bowl Sunday

By Heather Lalley on Jan. 31, 2024

Marketing Bites: For some brands, it’s the biggest day of the year. And one Chicago operator is partnering with a cannabis company for some very special wing sauce.

Marketing

Healthier eating may be a menu’s font size away

By Patricia Cobe on Jan. 30, 2024

Size matters when it comes to listing calorie counts, as customers may be more likely to choose a menu item when nutrition info is printed in a larger typeface.

Marketing

How BurgerFi and Anthony's Coal Fired Pizza are generating menu buzz

By Patricia Cobe on Jan. 25, 2024

CMO Cindy Syracuse differentiates the brands through strategic menu promotions in the crowded burger and pizza segments.

Marketing

Be careful of the word ‘free’

By Heather Lalley on Jan. 24, 2024

Marketing Bites: How offering freebies could get you in hot water. Plus, Applebee’s Date Night Pass promo broke some hearts.

Marketing

Asian restaurants dominate Yelp’s 2024 Top 100 Places to Eat ranking

By Heather Lalley on Jan. 23, 2024

The list, which celebrates independents, is based on Yelp ratings, number of reviews and more. Vegetarian Latin restaurant Tumerico in Tucson, Ariz., took the No. 1 spot.

Marketing

Melting Pot dips into the direct-to-consumer market

By Peter Romeo on Jan. 19, 2024

The fondue chain is selling do-it-yourself meal kits through a partnership with Omaha Steaks.

Marketing

How Lettuce Entertain You created its new app

By Heather Lalley on Jan. 17, 2024

Marketing Bites: Plus, Applebee’s wants to be a date-night destination and Taco Bell readies for a grande announcement.

Marketing

How the Famous Toastery Bowl came to be

By Heather Lalley on Jan. 10, 2024

Marketing Bites: With six weeks’ lead time, the regional breakfast-and-lunch chain pulled off the title sponsorship of a nationally televised college bowl game.

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