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Marketing

Restaurant marketing ideas and trends

Marketing

McDonald’s changes its value menu again

The company is bringing back its 2-for-$5 offer and ditching its $6 meal.

Marketing

4 restaurant snipes that cut through the holiday clutter

Can’t we all just get along this holiday season? Apparently not when it comes to marketing. Here’s a roundup of those controversial stabs for attention.

Marketing

These are the 10 best-reviewed large restaurant chains

By Jonathan Maze on Dec. 18, 2018

Darden Restaurants dominated TripAdvisor’s list of the best-reviewed small and medium-sized chains.

Marketing

The 10 most unique LTOs on chain menus

By Patricia Cobe on Dec. 13, 2018

The originality of these limited-time items piqued consumer interest in November.

Marketing

Taco Bell is launching a new value menu

By Jonathan Maze on Dec. 13, 2018

The new “Cravings Value Menu” will have items ranging from $1 to $5 and will kick off with a new ad campaign.

Marketing

KFC and Burger King want to take over your fireplace

By Jonathan Maze on Dec. 13, 2018

The chicken chain is selling chicken-scented logs, and the burger chain will sell you a firescreen.

Marketing

Does Instagram influence where customers dine out?

By Patricia Cobe on Dec. 11, 2018

The social media channel boasts drool-worthy food photos, but how much does it impact restaurant choice?

Marketing

Papa John’s introduces new loyalty program

By Jonathan Maze on Dec. 10, 2018

The pizza chain says Papa Rewards will give out points faster than before.

Marketing

Cheesecake Factory’s delivery giveaway goes awry

By Peter Romeo on Dec. 06, 2018

The 60,000 free slices of cheesecake were gone in an hour, sparking frustration and an arrest.

Marketing

5 chains getting festive with holiday merchandise

By Heather Lalley on Dec. 06, 2018

From mugs to onesies, here are some of the wacky branded goodies chains are offering up now.