Marketing

Restaurant marketing ideas and trends

Value pitches cut through casual dining’s holiday ad clutter

A weekly ranking of restaurant chains’ top TV commercials by effectiveness shows consumers responding to value-oriented pitches from casual brands. But limited-service brands fared better with spots promising an experience.

Marketing

Burger King is giving out Impossible Whoppers to delayed passengers

The chain’s “Delay Your Way” promotion lets customers get coupons for the plant-based product through its app.

Marketing

Which restaurant chains are winning in holiday advertising?

By Peter Romeo on Dec. 17, 2019

A new feature of Restaurant Business looks at the week’s most effective TV ads.

Marketing

Weekend defibrillator report: Soused Santas and other restaurant shockers

By Peter Romeo on Dec. 13, 2019

Here are some sleeper stories that could get hearts beating faster.

Marketing

10 limited-time offers with high consumer appeal

By Patricia Cobe on Dec. 12, 2019

These LTOs got top scores for purchase intent in Technomic’s latest survey.

Marketing

Halloumi and fake meat: A look at Taco Bell’s international menu

By Jonathan Maze on Dec. 11, 2019

The Mexican fast-food chain, looking to grow outside the U.S., is developing more unique items for international markets.

Marketing

Gift card sales get off to a soft start

By Peter Romeo on Dec. 09, 2019

Bad weather may have dampened purchases on the first weekend of the holiday-shopping season, and shoppers have fewer days this year to shop for everyone on their lists.

Marketing