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Marketing

McDonald's will test a new beverage platform in Wisconsin and Colorado

 By Jonathan Maze on Jul. 24, 2025

The fast-food giant will be bringing its test of a broader lineup of coffee, energy drinks, crafted sodas and other beverages to more than 500 locations later this summer. Here’s why.

Marketing

For restaurants right now, a value deluge

 By Heather Lalley on Jul. 17, 2025

Marketing Bites: It’s a season of marketing creativity as operators from Taco Bell to Planet Hollywood look to position themselves as bastions for budget-minded diners.

Marketing

&pizza launches $39.99 pass for a pie a day for 30 days

By Lisa Jennings on Jul. 10, 2025

The fast-casual chain wants guests to know it's serious about lowering prices. But the deal is not available for delivery. The goal is to drive traffic into shops.

Marketing

McDonald's turns to menu innovation as it looks to boost sales

By Jonathan Maze on Jul. 09, 2025

The fast-food giant is set to start selling Snack Wraps nationwide on Thursday, adding to a growing list of new menu items. The company is looking to innovate its way out of its worst sales slump in a decade.

Marketing

Fighting for traffic, pizza chains push more discounts

By Jonathan Maze on Jul. 08, 2025

Domino’s and Little Caesars both introduced $9.99 deals this week as fast-food pizza chains work to reverse stubbornly weak sales.

Marketing

Taco Bell is taking on the beverage business

By Jonathan Maze on Jun. 27, 2025

The Mexican fast-food chain is introducing a line of Refrescas beverages nationwide and it plans to expand its Live Mas Café to another 30 restaurants in Southern California and Texas by this fall.

Marketing

Subway launches a limited-time Happy Gilmore meal

By Patricia Cobe on Jun. 26, 2025

The fast-food sandwich giant partnered with Netflix to promote Happy Gilmore 2 through collectible cups and an immersive experience ahead of the golf movie’s premiere in late July.

Marketing

McDonald's settles discrimination lawsuit with media mogul Byron Allen, maintains advertising relationship

By Jonathan Maze on Jun. 13, 2025

Fast-food restaurant giant McDonald's resolved a four-year legal battle with The Weather Channel owner Byron Allen over advertising practices and agreed to continue ad purchases. Key insights for restaurant operators on navigating media partnerships and discrimination claims.

Marketing

7-Eleven jumps into the summer value wars

By Heather Lalley on Jun. 11, 2025

Restaurant chains and convenience retailers alike are trying to woo cost-conscious consumers with deals this season.

Marketing

McDonald's puts its sales hopes in the Snack Wrap

By Jonathan Maze on Jun. 03, 2025

Snack Wraps will return to the fast-food giant’s restaurants on July 10. They will return to a market that is very different than it was when the product was removed nine years ago. But McDonald’s needs are the same.

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