Marketing

Restaurant marketing ideas and trends

Marketing

Krystal hires Alice Crowder as CMO

By Heather Lalley on Jun. 22, 2021

Crowder previously served as the burger chain’s vice president of marketing from 2014 to 2018.

Marketing

Red Robin is going big with Donatos Pizza

By Jonathan Maze on Jun. 21, 2021

The burger chain plans to expand the concept into more than 200 of its restaurants by the end of the year.

Marketing

David Ellis named CMO of Friendly’s and BRIX restaurants

By Heather Lalley on Jun. 21, 2021

Ellis comes to the chains after leading marketing at Uncle Julio’s.

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Marketing

How earlier events gave Bob Evans a running start in confronting the pandemic

By Peter Romeo on Jun. 21, 2021

The brand was recast after its sale in mid-2017. Those changes proved fortunate when dining rooms were closed and off-premise was the only sales channel left.

Marketing

Rafael Acevedo named Dunkin’ U.S. CMO

By Jonathan Maze on Jun. 21, 2021

The former Coca-Cola executive will be responsible for developing strategies that build the company’s position in the coffee business.

Marketing

How to guarantee customers will come back post-pandemic

Sponsored content from our partner DIRECTV for BUSINESS℠ on Jun. 17, 2021

How can operators guarantee customers will want to come back post-pandemic? There are a few things to consider.

Marketing

Popeyes launches a loyalty program

By Jonathan Maze on Jun. 16, 2021

The chicken chain is creating a meal specifically for new loyalty members as it works to build membership.

Marketing

Wendy’s expands its deal with Rick and Morty

By Jonathan Maze on Jun. 16, 2021

The burger chain says it has expanded its tie to the popular Cartoon Network program to include special beverage concoctions like a pickle-flavored Frosty.

Marketing