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Marketing

Restaurant marketing ideas and trends

Marketing

3 exec shifts reshaping chain marketing departments

Bojangles’, Church’s Chicken and Smoothie King are shaking up their marketing departments.

Marketing

KFC is crowdfunding its next marketing idea

A chicken bucket hot tub? A "smart cane" remote? The chain is asking supporters to back its newest marketing gimmick.

Marketing

Chipotle doubles down on its Lifestyle Bowls

By Jonathan Maze on Mar. 04, 2019

The chain has added a vegan and a vegetarian bowl to its line of diet-friendly options.

Marketing

Potbelly hopes smaller is better

By Jonathan Maze on Feb. 22, 2019

The sandwich chain has introduced a reconfigured menu with bundled meals and smaller versions of products to get customers to try new things.

Marketing

Errol Morris is making Chipotle’s new ads

By Jonathan Maze on Feb. 11, 2019

The documentary-style pieces give a behind-the-scenes look at the chain’s kitchens.

Marketing

Court settles In-N-Out’s beef with Smashburger

By Heather Lalley on Feb. 07, 2019

A judge found Smashburger’s marketing of the amount of beef in its Triple Double burger to be “literally false.”

Marketing

At last: IHOP debuts a pancake and pizza mashup

By Peter Romeo on Feb. 07, 2019

The chain will introduce the Pancizza on a limited scale in commemoration of National Pizza Day.

Marketing

KFC’s latest concoction: A Colonel Sanders bearskin rug

By Jonathan Maze on Feb. 05, 2019

The chicken chain will let consumers win the rug in a Reddit creativity contest.

Marketing

How chains hope to score a touchdown on game day—and the day after

By Heather Lalley on Jan. 31, 2019

Here are some of the most creative ways restaurant brands are trying to boost Super Bowl traffic.

Marketing

Restaurants set out to reimagine their loyalty programs

By Heather Lalley on Jan. 31, 2019

With more data at their disposal, brands are shifting the rewards paradigm.