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Marketing

Restaurant marketing ideas and trends

Marketing

Chick-fil-A remains teens’ favorite chain

 By Jonathan Maze on Oct. 05, 2021

Starbucks, Chipotle, McDonald’s and Olive Garden also top the survey from Piper Sandler.

Marketing

McDonald’s promises net zero emissions by 2050

 By Jonathan Maze on Oct. 04, 2021

The burger giant said it would work with its operators, suppliers and other partners to cut back on greenhouse gas emissions in a bid to fight climate change.

Marketing

With Facebook and Instagram down, restaurant marketers get creative

By Heather Lalley on Oct. 04, 2021

Chain social marketers from Dunkin’ to Cava delivered some humor to Twitter Monday to engage with customers during the outage.

Marketing

Chipotle signs two college athletes to marketing deals

By Heather Lalley on Sep. 28, 2021

The fast casual is taking advantage of a relatively new NCAA policy that allows student athletes to be paid by brands under “name, image and likeness” contracts.

Marketing

'Where's the beef?' creator Cliff Freeman dies

By Peter Romeo on Sep. 28, 2021

The ad guru was also responsible for Little Caesars' "Pizza, pizza" campaign, for which he also provided the voice-over.

Marketing

McDonald’s is taking plastic out of its Happy Meal toys

By Jonathan Maze on Sep. 21, 2021

The burger giant plans to cut 90% of the virgin fossil fuel-based plastic out of the popular items by 2025.

Marketing

Maximize on-premise occasions during the fall sports season

Sponsored content from our partner DIRECTV for BUSINESS℠ on Sep. 21, 2021

Transforming the restaurant into a hub for sports fans can help operators win big during the fall sports season.

Marketing

Del Taco launches its ‘Del Yeah’ loyalty program

By Jonathan Maze on Sep. 16, 2021

The fast-food chain is the latest to introduce a rewards effort as one-to-one marketing takes hold at restaurants.

Marketing

How technology transformed the CMO job

By Joe Guszkowski on Sep. 14, 2021

As restaurants become more high-tech, marketers are increasingly using data to shape strategy.

Marketing

Chipotle is rethinking its relationship with digital influencers

By Heather Lalley on Sep. 09, 2021

The fast casual is creating the Chipotle Creator Class, using TikTok to promote the program, with plans to “redefine the traditionally transactional relationship” between a brand and influencers.

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