Restaurant marketing ideas and trends


5 restaurant publicity stunts aimed at holding late-summer traffic

Are they likely to succeed in snagging attention and sales? Decide for yourself.


Olive Garden to offer a lifetime version of its pasta pass

Winners will have the opportunity to buy a special version for an additional $400.

The sandwich chain’s Home in the Zone contest will reward one winner with a new house within a Jimmy John’s delivery radius.

No reason was given for the departure of Marisa Thalberg, who will remain a strategic adviser. Her future career plans were not revealed.

The pending purchase of Fox Restaurant Concepts wasn’t the only news announced yesterday by the polished-casual operator.

Now is a great time to reflect on last year’s gift card sales. Holiday seasons can be naughty or nice for restaurants and retailers—and if the holiday season was naughty because it was too hard to navigate reports, you had a fraud instance or sales just weren’t where you wanted them to be, a provider switch is probably in order.

The company is expanding its partnership with Uber Eats following a successful 11-market test.

The company said it drove more traffic and even shifted consumer habits. And now it’s extended the offer for another month.

The brand’s new owner is betting the deal will appeal to midweek customers without the margin pressures that nixed it two years ago.

The company is kicking off “Baconfest” with numerous promotions.

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