Restaurant marketing ideas and trends


McDonald’s changes its value menu again

The company is bringing back its 2-for-$5 offer and ditching its $6 meal.


4 restaurant snipes that cut through the holiday clutter

Can’t we all just get along this holiday season? Apparently not when it comes to marketing. Here’s a roundup of those controversial stabs for attention.

Darden Restaurants dominated TripAdvisor’s list of the best-reviewed small and medium-sized chains.

The originality of these limited-time items piqued consumer interest in November.

The new “Cravings Value Menu” will have items ranging from $1 to $5 and will kick off with a new ad campaign.

The chicken chain is selling chicken-scented logs, and the burger chain will sell you a firescreen.

The social media channel boasts drool-worthy food photos, but how much does it impact restaurant choice?

The pizza chain says Papa Rewards will give out points faster than before.

The 60,000 free slices of cheesecake were gone in an hour, sparking frustration and an arrest.

From mugs to onesies, here are some of the wacky branded goodies chains are offering up now.