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Restaurant marketing ideas and trends


McDonald’s adult Happy Meals have been a massive hit

Marketing Bites: The burger chain proves that you don’t need a big name to have a big impact; Taco Bell brings back a hit marketing effort; Papa John’s gets spooky.


Former Zaxby’s executive named CMO of Capital Tacos

Joel Bulger is tasked with leading brand communications for growing Tex-Mex taco brand.

The burger chain will conduct a limited-time operations test at nine company locations in Louisville, Ky.

Limited-edition Arby’s Smoked Bourbon is infused with the same smoked oak as its Smokehouse Sandwiches.

The focused promotion appears less likely to cause a shortage and is designed to bolster excitement in new market.

The cookie chain, facing a growing number of competitors, has released an ad featuring the famed announcer saying, “Let’s get ready to Crumbl!”

Marketing Bites: Kraft pulls a Big Mac marketing stunt; another brand starts a loyalty program and White Castle answers some questions.

Dunkin’ Rewards members have to spend more to score free drinks. The more austere program comes as profits shrink industrywide.

The coffee giant is partnering with the airline in the most prominent example yet of a major restaurant chain expanding the scope of its loyalty beyond its locations.

Ghosties and ghoulies are invited to dine in costume on Oct. 31 to earn a discounted burrito for $6, which is a dollar more than last year.

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