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Restaurant marketing ideas and trends


Value pitches cut through casual dining’s holiday ad clutter

A weekly ranking of restaurant chains’ top TV commercials by effectiveness shows consumers responding to value-oriented pitches from casual brands. But limited-service brands fared better with spots promising an experience.


Burger King is giving out Impossible Whoppers to delayed passengers

The chain’s “Delay Your Way” promotion lets customers get coupons for the plant-based product through its app.

A new feature of Restaurant Business looks at the week’s most effective TV ads.

Here are some sleeper stories that could get hearts beating faster.

These LTOs got top scores for purchase intent in Technomic’s latest survey.

The Mexican fast-food chain, looking to grow outside the U.S., is developing more unique items for international markets.

Bad weather may have dampened purchases on the first weekend of the holiday-shopping season, and shoppers have fewer days this year to shop for everyone on their lists.

The fast-growing chain has also hired a VP of training and development.

No reason was given for the departure of Marianne Radley after just more than a year as U.S. chief brand officer.

Just in time for the holidays: More restaurant-branded merch than ever before.

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