Restaurant marketing ideas and trends


Sizzler aims for a renaissance by unabashedly embracing its past

The chain plans to remind lapsed patrons of what they once enjoyed, with hopes they'll bring younger members of the family back with them.


Love is in the air for Cinnabon and Slim Jim

Marketing Bites: Slim Jim and Cinnabon plan a wedding, Wendy’s brings back its Frosty Boo! Books and restaurant chains celebrate National Waffle Week.

The company is shifting to a tiered loyalty program, called Subway MVP Rewards, based on level of spending.

Marketing Bites: Starbucks debuts a new cup collection, Wendy’s and Krystal get ready for football season and many chains push their charitable campaigns.

Restaurant Rewind: The two industries have fed one another in all sorts of ways. Here are a few that may be new to you.

As restaurant chains lean into nostalgia marketing, they’re tasked with making sure old concepts seem fresh and new.

Marketing Bites: Chipotle brings back Chipotle IQ with prizes ranging from a BOGO offer to a $500 gift cards. Also this week, restaurant chains celebrate the back-to school season and International Dog Day.

The sandwich giant finished last in an analysis of fast-food chains’ online reputation. At the top: Chick-fil-A.

Marketing Bites: Avocado fans can apply for a C-level position at Shake Shack while Scooter’s Coffee is hiring a “dogfluencer,” free school supplies for teachers from Chipotle and White Castle hits a slider milestone.

After a successful return to the airwaves earlier this year, the chain plans to invest up to $60 million in more commercials.

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