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Marketing

Restaurant marketing ideas and trends

Marketing

Here are the worst pitches for coverage we fielded in 2024

 By Peter Romeo on Dec. 06, 2024

Reality Check: We appreciate all the assistance that was offered for developing stories. Some far, far more than others.

Marketing

Restaurant gift cards figure large on this year's holiday shopping lists

 By Peter Romeo on Dec. 04, 2024

A survey by the National Restaurant Association found that nearly 60% of shoppers intend to buy one as a gift, and the propensity is even higher among younger consumers.

Marketing

Smalls Sliders sues Smashburger over trademark violations

By Lisa Jennings on Dec. 04, 2024

The slider chain takes issue with the fast-casual burger competitor's new "S" logo and use of the color orange—or what Smalls calls "Smorange."

Marketing

Take a bite out of these National Cookie Day celebrations

By Patricia Cobe on Dec. 03, 2024

Cookies get a well-deserved special day on Wednesday and a number of operators have sweet surprises in store.

Marketing

Restaurants want to deck your halls with branded holiday merch

By Heather Lalley on Nov. 26, 2024

From Chick-fil-A to White Castle and almost everybody in between, chains are launching collections aimed at superfans and those looking for a side of whimsy along with their burgers and burritos.

Marketing

Subway is ending its latest value offer after poor performance

By Jonathan Maze on Nov. 22, 2024

The fast-food sandwich giant is ending an in-restaurant offer of a $6.99 Meal Deal after sales did not meet expectations. The company is shifting to an online, 20% off deal the rest of the year.

Marketing

McDonald's is launching a new 'McValue' platform next year

By Jonathan Maze on Nov. 22, 2024

The fast-food giant is doubling down on an effort to get budget diners with a platform that will feature the $5 Meal Deal, local and digital offers and a “Buy One, Add One for $1” feature.

Marketing

Seattle area sushi concept shutters after Keith Lee 'worm' incident

By Lisa Jennings on Nov. 20, 2024

Social media star Keith Lee actually liked the pay-by-the-pound FOB Sushi Bar in Seattle. But then viewers saw something move in his sashimi.

Marketing

For McDonald's, a timely return of the McRib

By Jonathan Maze on Nov. 20, 2024

Despite a “farewell tour” a year ago, the fast-food giant is bringing back the iconic sandwich next month and this time will let customers buy a jug of its McRib sauce.

Marketing

Is that the Big Boy driving my Uber?

By Peter Romeo on Nov. 14, 2024

Restaurant Rewind: Restaurant mascots are seeing less career opportunity than stagecoach drivers these days. Here's the sad tale of how their fortunes have tanked.

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