Emerging Brands

New brands and soon-to-open concepts worth watching

Emerging Brands

Chipotle officially kills Farmesa as potential second concept

Farmesa's healthful bowl menu was tested but CEO Brian Niccol said the company is focused on growing Chipotle into an iconic brand.

Emerging Brands

P.F. Chang's opens a fast-casual Asian bowl concept

A Pagoda by P.F. Chang's is operating in a suburban New York shopping mall. It's the chain's third crack at a fast-casual spinoff.

The full-service chicken wing chain this week opened its 100th Go location and has franchisee commitments to open nearly 600 more of the takeout-focused restaurants.

Squeeze In is known for omelets, generously boozy brunch cocktails and a joyfully wacky community vibe. Here's how the two sisters who own the brand plan to reach 100 units within a decade.

Chicago-based eatertainment chain Punch Bowl Social has acquired two new brands that it plans to grow. One is karaoke-concept Voicebox and the other is an immersive art experience called Sweet Tooth Hotel. Both have cocktail bars.

These three chains are big in Asia and elsewhere, but they opened units in the U.S. for the first time last week. Two are full-service concepts, from China and Mongolia, and a third is an innovative pastry shop from Taiwan.

The delivery-centric food hall startup founded by entrepreneur Marc Lore has now raised $1.5 billion to date and plans to expand to 90 locations by the end of next year.

The fry-centric virtual restaurant brand has nearly tripled in size since the acquisition thanks to partnerships with Mexican chains such as On the Border and Monterey’s Little Mexico.

The properties will become part of a new digital restaurant company called Everybody Eats that will include C3 and Nextbite.

The joint company, BiteLabs, will span the Americas with its high-tech, multibrand fast casuals. Just don’t call it a ghost kitchen.

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