Webinars
View live webinars and on-demand recordings from foodservice industry thought leaders.
Webinars
The Loyalty Iceberg: Creating Human-Centered Experiences
For a long time, customer loyalty has focused on two things: signups and discounts. The commonly accepted thinking was to capture email addresses and send promotions in order to increase transactions. In sum, traditional loyalty = transactional loyalty. But we now know that when it comes to creating enduring customer relationships, transactions are just the tip of the iceberg. A customer must choose you over the competition over and over – and for reasons beyond price. The experience has to be about more than just the transactional cycle of spending money to earn rewards in order to spend more money. From identifying and understanding your customer base to removing friction and adding value, we’ll explore how to create the kind of engagements that result in true loyalty to help you retain customers, drive more revenue from those relationships and succeed in beating out the competition.
Webinars
Taking Advantage of Uncertainty: How Restaurants Can Prepare for and Perhaps Benefit from an Unknown Future
This webinar is sponsored by our partner TD Bank. COVID-19 caused restaurants to dramatically pivot their operations to survive. Join TD Bank experts as they delve into the Bank's Restaurant Franchise Industry Pulse survey, how restaurants can financially prepare to weather the virus' uncertain trajectory and important areas of investment that can provide an edge in 2021 and beyond.
SOCi’s done extensive research to identify the 50 largest restaurant chains and rank them by their localized digital marketing presence. Join SOCi's Associate Director of Marketing, Olivia Starr, and Restaurant Business for a free webinar to find out who these leading restaurant chains are and discover the tactics you can use to improve your localized marketing strategy for 2021. Register now to save your spot!
This webinar is sponsored by our partner King’s Hawaiian. One of the nation’s most iconic brands, King’s Hawaiian shares insights and unique strategies to elevate in-store grab & go sandwich programs. Sharing the stage, some of most prominent and progressive retailers, spilling secrets on what’s been most effective in driving store traffic and attracting new customers.