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Emerging Brands

New brands and soon-to-open concepts worth watching

Emerging Brands

With Callaway’s backing, Five Iron Golf gets ready to grow

 By Heather Lalley on Dec. 17, 2021

The tech-enabled, golf-focused eatertainment chain has 11 units now with at least five more slated for 2022.

Emerging Brands

Inside IHOP’s first Flip’d unit in NYC

 By Joe Guszkowski on Dec. 16, 2021

The scaled-down spinoff will serve pancake bowls, burgers and more—mainly for takeout. It's the first of 10 slated for the Big Apple.

Emerging Brands

Honeygrow gets back into growth mode

By Heather Lalley on Dec. 15, 2021

A few years after pressing pause, closing some units, and weathering the onset of the pandemic, the buzzed-about fast-casual says 2021 was its most profitable year so far.

Emerging Brands

Impossible Foods starts a restaurant brand

By Joe Guszkowski on Dec. 13, 2021

The delivery-only Impossible Shop offers exclusive recipes and new products from the plant-based meat maker. It's being served out of Dog Haus locations in eight states.

Emerging Brands

Rice-focused Fieldtrip gets a minority investment to fuel its growth

By Heather Lalley on Dec. 03, 2021

Founders Table Restaurant Group, the parent of Chopt and Dos Toros, said the money will help the three-unit chain grow in New York City and elsewhere.

Emerging Brands

Seafood boil concept Shell Shack ready to grow behind private-equity boost

By Joe Guszkowski on Dec. 01, 2021

The seven-unit Dallas-based chain plans to start opening five restaurants a year after its acquisition by TriSpan Partners.

Emerging Brands

Inside Epic Kitchens, a ghost kitchen/fast-casual hybrid

By Joe Guszkowski on Nov. 18, 2021

The company’s new Chicago location blurs the line between delivery hub and food court. It plans to open five more in the next year.

Emerging Brands

Famous Toastery had to slow down before it could speed up

By Joe Guszkowski on Nov. 16, 2021

The fast-growing breakfast-and-lunch chain took a step back to focus on existing franchisees, and the move has paid off.

Emerging Brands

Inside fast-growing food-and-games concept Puttshack

By Heather Lalley on Nov. 15, 2021

The mini golf eatertainment brand, which opened its second U.S. store early this month, is slated to open five more locations next year after securing a $60 million investment last spring.

Emerging Brands

DJ Khaled and Reef team up on Another Wing virtual brand

By Joe Guszkowski on Nov. 11, 2021

The delivery-only concept already has 165 locations across three continents thanks to Reef's large and growing kitchen network.

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