Emerging Brands

New brands and soon-to-open concepts worth watching

Emerging Brands

Vicious Biscuit sees the Southern staple as the base for growth

This fast-casual franchise brand Vicious Biscuit is growing outside the South, and expects to double in unit count by the end of 2026.

Emerging Brands

Local Kitchens has shuttered more than half of its locations

Local Kitchens, the culinary collective and ghost kitchen concept, has shuttered approximately half of its locations in recent months, including its Los Angeles prototype that opened in June and closed less than five months later. The multi-brand restaurant now operates just six Northern California locations in Cupertino, Davis, Lafayette, Mill Valley, Redwood Shores, and San Bruno, down from 13 units at its peak.

London-based Farmer J is bringing its anti-slop-bowl concept to New York City in mid-December, targeting health-conscious young professionals with its signature Fieldtray—essentially a meat-and-two-sides served on compartmentalized trays that separate dishes like old-school cafeteria service. Founded by Jonathan Recanati and his wife Ali in 2014, the fast-casual Mediterranean concept operates 15 UK locations and has raised $23 million for U.S. expansion, positioning itself as an alternative to the customizable bowl craze dominating NYC's fast-casual dining scene.

The full-service brand has eight locations here and plans to open seven more over the next two years. It sees a big opportunity for its broad, scratch-made menu and stylish restaurants.

Buzzworthy Brands: This fast-casual-ish concept is ramping up franchising and expanding beyond its home market of greater Washington, D.C.

Riding in competitor Dave's Hot Chicken's wake, this fast-casual chain plans to grow from 33 to 50 units by next year. At Angry Chickz, it's about the bowls.

With the fourth unit opening next week, the sandwich chain is attempting to demonstrate how "real food" can be scaled efficiently. More proof may be needed. But could this be, quite literally, the next Chipotle?

Washington D.C. restaurateur Rose Previte has launched Maydan Market Los Angeles, a groundbreaking 10,000-square-foot venue that brings her Michelin-starred restaurant Maydan and Compass Rose to the West Coast while pioneering a new small restaurant business support model.

The celebrity-owned fast-casual chicken chain is working through some operational challenges under Craveworthy Brands. Fixing what ails the brand will take time, said CEO Josh Halpern.

This Detroit-style pizza concept out of San Francisco will double in size to six units this year. Now the big question: Where to from here?

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