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Emerging Brands

New brands and soon-to-open concepts worth watching

Emerging Brands

This Houston drive-thru restaurant just won $1M

 By Joe Guszkowski on Jul. 26, 2022

Single-unit Vietnamese concept Saigon Hustle was the winner of the Million Dollar Restaurant Launch sponsored by Mercato Partners’ Savory Fund.

Emerging Brands

Snooze launches a convenience-driven virtual breakfast concept

 By Peter Romeo on Jul. 12, 2022

Called Bodegga, the limited-menu venture is positioned as an upscale alternative to grab-and-go a.m. meals.

Emerging Brands

Sam Fox bakes up two new pizza growth vehicles

By Heather Lalley on Jul. 11, 2022

The Arizona restaurateur is finally ready to add locations of Detroit-style Fly Bye and full-service Doughbird after running them as single units for years.

Emerging Brands

José Andrés finally gets a restaurant in a former Trump-owned D.C. building

By Heather Lalley on Jun. 14, 2022

The Nobel Prize-nominated chef and the former president waged a legal battle over a restaurant in the Old Post Office building, after Trump made disparaging comments about immigrants.

Emerging Brands

Fast-growing Velvet Taco outgrows its HQ

By Heather Lalley on Jun. 08, 2022

The 33-unit fast casual known for its creative tacos will move into an office space about five times bigger than its current one later this year.

Emerging Brands

How a South Korean bakery-café chain is growing in the U.S. selling French pastries

By Heather Lalley on May 16, 2022

Self-service cases mean big average checks at Paris Baguette, which is rolling out a new prototype to spotlight its top-selling cakes.

Emerging Brands

Slutty Vegan gets $25M investment from group that includes Danny Meyer’s Enlightened Hospitality Investments

By Heather Lalley on May 09, 2022

The plant-based burger concept will use the money to beef up its C-suite and fuel its expansion, CEO and founder Pinky Cole said.

Emerging Brands

Inside the plate lunch concept that’s growing ultra-fast with Hawaiian comfort food

By Heather Lalley on May 06, 2022

Drive-thrus and a super-simple menu propelled Hawaiian Bros. Island Grill into the Top 500, with year-over-year sales growth of 172%.

Emerging Brands

How the pandemic shifted the strategy for Naf Naf Grill

By Heather Lalley on May 02, 2022

Greg Willman was the Middle Eastern concept’s first franchisee in March 2020. Now, he’s the chain’s CEO and owner as it works to rebuild.

Emerging Brands

Wawa plans to double footprint, open more drive-thrus

By Joe Guszkowski and Greg Lindenberg on Apr. 20, 2022

The c-store chain known for its food expects to reach about 1,800 locations by the end of the decade, its CEO said.

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