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Restaurant marketing ideas and trends


How restaurants used to yell their identities from the rooftop

Restaurant Rewind: Once upon a time, marketing started literally at the top, with a distinctive color and configuration to a concept's roof. Here's how that practice poses a challenge today.


For cookie chains, the future is looking sweet

With demand for cookies skyrocketing, cookie-focused concepts have been fighting to differentiate themselves in the market.

The metaverse, pumpkin spice and product shortages are a few of the items on our naughty list this year.

The burger giant began listening to its customers and applied what they said to its marketing ideas. The result has been a series of big wins that made the brand cool again.

In today’s competitive market, consumers have more options for mealtime decisions than ever before, so connecting with them in personalized and memorable ways is crucial to any restaurant’s success.

A survey conducted by the National Restaurant Association found that 77% of consumers will have pros do the cooking.

The “Chick-fil-A Originals,” feature a selection of apparel and other merchandise. They are not expected to last long.

Marketing Bites: The ketchup maker will reimburse diners for their restaurant tips if they push for the Heinz condiment; also, celebrity deals, poké tryouts and Elf on the Shelf.

The two-pronged approach has been gaining steam amid an economy of haves and have-nots.

Representatives are asking the federal agency to treat guest programs differently in its attempt to better safeguard consumers' privacy.

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