Marketing

Restaurant marketing ideas and trends

Marketing

For Top 500 family-dining chains, it's back to the future

The segment's old guard is striving to amp up its traditional strength of providing value, but with more relevant and higher-quality menu options.

Marketing

Where are Simone Biles fans going to eat this Olympics?

Reality Check: Restaurants will be competing for attention this year with the Summer Games and political advertising. It could be a test of whether digital marketing, and loyalty programs in particular, can deliver on their promise.

The fast-food chain continues to push branded merch tie-ins to lure consumers.

Biloxi's Mary Mahoney's pleaded guilty to selling more than 29 tons of imported junk fish as premium local species.

The social media platform demonstrated its power in more ways than one this week, giving unexpected publicity to Cava's "love button" while putting Chipotle on the defensive.

Restaurant Rewind: The lines between segments aren't the only traditional boundaries that are being smudged in today's competitive environment. Contrary to the old rules, concepts are tapping the drawing power of competitors for share of stomach.

Marketing Bites: Subway is the latest example of a restaurant chain capitalizing on real or inflated supply issues to boost sales.

Restaurant Rewind: There was a time 50 years or so ago when the big come-on for a flurry of new restaurant chains was the promise of unlimited beer and wine. What could go wrong?

Marketing Bites: The struggling fast-casual burger chain, looking to goose sales with a new platform, said it is changing its name to ChickenFi. It's a marketing gambit that's been tried before.

The casual-dining chain is taking a cue from none other than Red Lobster by offering bottomless wings for $20. “What can go wrong?” it said.

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