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Marketing

Restaurant marketing ideas and trends

Marketing

3 profitable ways to promote Cinco de Mayo

Here’s how to lure celebrants for the annual Mexican-themed fest on May 5.

Marketing

5 things that will surprise you about today’s loyalty programs

Here are some great techniques that can be built into loyalty programs to boost guest activity and ROI for brands.

Marketing

Drive year-round traffic with game-day offerings

Sponsored content from our partner DIRECTV for BUSINESS on Apr. 15, 2019

Showing sporting events in a bar or restaurant is among the most economical ways to drive traffic throughout the year.

Marketing

Brand awareness study

Sponsored content from our partner Georgia-Pacific, manufacturer of GP PRO and Dixie® brand solutions on Apr. 05, 2019

Take our brief survey on sustainable and off-premise brands.

Marketing

Dairy Queen takes its Dreamsicle Dip Cone national

By Jonathan Maze on Apr. 11, 2019

The chain has added items to its treat menu and has a new tagline, Happy Tastes Good.

Marketing

Is a sustainable-restaurant certification worth it?

By Jonathan Deutsch, Ph.D. on Apr. 11, 2019

Operators should consider both the business and moral aspects of officially going green, Advice Guy says.

Marketing

Is a sustainable-restaurant certification worth it?

By Jonathan Deutsch, Ph.D. on Apr. 11, 2019

Operators should consider both the business and moral aspects of officially going green, Advice Guy says.

Marketing

Restaurant Business’ design team wins top honor

By Peter Romeo on Apr. 02, 2019

The publication won the competition for Best Overall Art Direction/Design.

Marketing

Krispy Kreme, McDonald’s marketing vet heads to Bojangles’

By Heather Lalley on Apr. 02, 2019

Jackie Woodward will take over the CMO post from Randy Poindexter, who is retiring after nearly 30 years.

Marketing

Health powerhouses call for widespread soda taxes, warnings

By Peter Romeo on Mar. 25, 2019

The American Heart Association and the American Academy of Pediatrics jointly recommended more forceful ways of curbing youngsters’ consumption of sugary drinks.