Restaurant marketing ideas and trends


Cracker Barrel airs its plans as a 3-concept company

Its namesake brand will focus intently on dinner, a bid to build on the success of a new chicken line, while the parent operation tweaks Holler & Dash and works with Punch Bowl Social.


McDonald’s is giving away slippers on ‘McDelivery Day’

The company will give away loungewear on delivery orders Thursday evening to promote the service.

These LTOs scored high for craveability in Technomic’s recent survey.

The fast-casual chain admits no wrongdoing in the case, which ends three years of litigation.

One way to ensure that menu specials are being promoted effectively and consistently is to put marketing materials supporting the items directly into consumers hands using custom-printed paper napkins.

The Mexican fast-food chain is rolling out its vegetarian menu nationwide as it defends itself from a plant-based incursion.

With football season kicking off this week, restaurant chains are coming up with creative promos to boost both dine-in and off-premise sales.

Under a deal with MGM Resorts, customers will vie initially for prizes instead of cash, and can only collect on-premise. The chain will also develop sports bars within MGM properties.

The newly minted company director will start appearing in national TV ads for the pizza chain Thursday in which he surprises customers by making deliveries.

Jack Oh, a veteran of consumer and gaming brands, moves up from VP.

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