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Marketing

Restaurant marketing ideas and trends

Marketing

How restaurants used to yell their identities from the rooftop

 By Restaurant Business Staff on Dec. 20, 2022

Restaurant Rewind: Once upon a time, marketing started literally at the top, with a distinctive color and configuration to a concept's roof. Here's how that practice poses a challenge today.

Marketing

For cookie chains, the future is looking sweet

 By Reyna Estrada on Dec. 15, 2022

With demand for cookies skyrocketing, cookie-focused concepts have been fighting to differentiate themselves in the market.

Marketing

Restaurant trends we're rooting against in 2023

By Joe Guszkowski on Dec. 15, 2022

The metaverse, pumpkin spice and product shortages are a few of the items on our naughty list this year.

Marketing

How marketing led McDonald’s out of the pandemic

By Jonathan Maze on Dec. 11, 2022

The burger giant began listening to its customers and applied what they said to its marketing ideas. The result has been a series of big wins that made the brand cool again.

Marketing

Augmented reality: Where consumers eat with their eyes first

Sponsored content from our partner Snapchat on Dec. 09, 2022

In today’s competitive market, consumers have more options for mealtime decisions than ever before, so connecting with them in personalized and memorable ways is crucial to any restaurant’s success.

Marketing

Americans are counting on restaurants for their holiday meals, a new study finds

By Peter Romeo on Dec. 07, 2022

A survey conducted by the National Restaurant Association found that 77% of consumers will have pros do the cooking.

Marketing

Here’s a look at Chick-fil-A’s first merchandise line

By Jonathan Maze on Dec. 01, 2022

The “Chick-fil-A Originals,” feature a selection of apparel and other merchandise. They are not expected to last long.

Marketing

Heinz takes its plea for more restaurant business directly to consumers

By Jonathan Maze on Dec. 01, 2022

Marketing Bites: The ketchup maker will reimburse diners for their restaurant tips if they push for the Heinz condiment; also, celebrity deals, poké tryouts and Elf on the Shelf.

Marketing

Why barbell pricing is the strategy du jour on restaurant menus

By Joe Guszkowski on Nov. 22, 2022

The two-pronged approach has been gaining steam amid an economy of haves and have-nots.

Marketing

Restaurants urge the FTC not to over-regulate loyalty programs

By Peter Romeo on Nov. 18, 2022

Representatives are asking the federal agency to treat guest programs differently in its attempt to better safeguard consumers' privacy.

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