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Marketing

Restaurant marketing ideas and trends

Marketing

Dunkin’ customers lash out over new loyalty program

Dunkin’ Rewards members have to spend more to score free drinks. The more austere program comes as profits shrink industrywide.

Marketing

Chipotle’s Halloween Boorito promotion returns to restaurants in real life

Ghosties and ghoulies are invited to dine in costume on Oct. 31 to earn a discounted burrito for $6, which is a dollar more than last year.

The company tapped into the travel industry as it reworked the program, now called Dunkin’ Rewards. It hopes to get more lapsed users back into its shops.

Marketing Bites: McDonald's "adult happy meals" sell well, guess who has the most QSR loyalty, something about Aaron Judge and Liquid Death.

The coffee chain renamed its DD Perks program Dunkin’ Rewards and revamped the program to give customers more rewards and a new tier.

The burger chain is debuting its new brand positioning with a “You Rule” tagline while giving a new take on its old “Have It Your Way” jingle.

The fast-food chain’s Curderburger, which grew out of an April Fool’s joke, will return for the last half of October.

The Mexican fast-food chain is focusing on ease and familiarity and is enlisting the comedian to help it apologize for “going too far” with innovation in the morning.

Portillo's and Lou Malnati's team up for an iconic Chicago deep-dish pizza collaboration.

After casting doubt on the future of the popular promotion, the chain is reviving it as sales and traffic slow.

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