Restaurant marketing ideas and trends


The Keith Lee Effect extends way beyond one TikTok restaurant critic

Once the domain of newspapers and magazines, restaurant criticism has spread to social media, where both reviewers and reviewees have the potential to become viral superstars.


Restaurant Business is a finalist for 11 Neal Awards

The RB team was honored for its package on tipping and for the best range of work among business publications its size, as well as multiple individual honors. Finalists will be named next month.

Marketing Bites: The fast-casual burger chain repositions value; restaurants gear up for March Madness.

Commonly known as the “Azbees,” the awards are given out annually by the American Society of Business Publication Editors (ASPBE) to honor the best business journalism around the country.

Marketing Bites: Operators gear up for 3.14 with deals. Plus, how one daytime dining chain is marking International Women’s Day.

The three-tiered program starts at $7.99 a month and offers families a weekly ration of gaming tokens and tickets, plus discounts on food.

Reality Check: A number of mature restaurant chains are out to prove that age is just a number.

The chain has earmarked $3 million to remind customers of the more than 30 bottomless options on its menu.

Marketing Bites: After its now-walked back comments about dynamic pricing, the burger chain is catching the flame-grilled indignation of some restaurant competitors.

Marketing Bites: The burger giant becomes WcDonald’s on Monday, with a limited-time spicy WcNugget sauce. Plus, Zoup! has a new name but the exclamation point isn’t going away.

  • Page 3