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Marketing

Restaurant marketing ideas and trends

Marketing

Thermometers say its time to give air conditioning its due

 By Peter Romeo on Jun. 13, 2024

Restaurant Rewind: Never mind AI. Here's the technology that'll really matter, starting this week and continuing through the summer. This week's episode looks at the machinery's beginnings and a few moments when it brought change to the business.

Marketing

Non-discount chains are getting pulled into the value wars anyway

 By Joe Guszkowski on Jun. 13, 2024

The industry's preoccupation with price is forcing brands to change tactics in marketing and on the menu, even if they refuse to discount.

Marketing

Starbucks makes a surprise jump into the value war

By Jonathan Maze on Jun. 11, 2024

The coffee shop chain is joining a growing number of fast-food restaurant chains pushing bundled deals to get customers to come in more often.

Marketing

New bill would allow restaurants in California to continue using service fees and other surcharges

By Peter Romeo on Jun. 06, 2024

Consumers would need to be alerted to the add-ons ahead of time. The measure's proponents are asking that it be passed before most surcharges are outlawed starting July 1.

Marketing

How Domino's broke new ground with a tell-all ad campaign

By Peter Romeo on Jun. 06, 2024

Restaurant Rewind: Few other chains have dared be as forthcoming about product quality as the pizza chain was. Now it's taking the opposite track. How's that likely to go?

Marketing

All-you-can-eat wings deliver traffic spike for Buffalo Wild Wings

By Joe Guszkowski on Jun. 06, 2024

Visits jumped by as much as 74% on days the promotion ran last month, according to data from Placer.ai.

Marketing

Restaurants are putting some dollars behind their Pride Month rainbows

By Heather Lalley on Jun. 05, 2024

Marketing Bites: Restaurant operators big and small seem to be realizing that “rainbow washing” doesn’t mean much if it’s not backed up by donations.

Marketing

For Top 500 family-dining chains, it's back to the future

By Peter Romeo on Jun. 04, 2024

The segment's old guard is striving to amp up its traditional strength of providing value, but with more relevant and higher-quality menu options.

Marketing

Arby's bundles burgers and golf for Father's Day promotion

By Patricia Cobe on Jun. 03, 2024

The fast-food chain continues to push branded merch tie-ins to lure consumers.

Marketing

Where are Simone Biles fans going to eat this Olympics?

By Peter Romeo on Jun. 03, 2024

Reality Check: Restaurants will be competing for attention this year with the Summer Games and political advertising. It could be a test of whether digital marketing, and loyalty programs in particular, can deliver on their promise.

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