Marketing

Restaurant marketing ideas and trends

Marketing

8 chains taking a leap with Leap Day promos

Here's how restaurants are trying to boost sales by observing the day that only comes once every four years.

Marketing

Casual chains tout the quality side of value

The past week's best-performing ads pushed top-flight items at a bargain price.

Marketing

Applebee’s to push value after 2.5% drop in Q4 comps

By Peter Romeo on Feb. 24, 2020

IHOP will also tout its bargains, and both brands will make a push for more catering business, according to their parent company.

Marketing

BJ’s finds success with a novel dine-in/takeout combo

By Peter Romeo on Feb. 21, 2020

Customers who spend a certain amount in-restaurant can pick off a special $6 menu of heat-and-eat take-home dishes.

Marketing

Calif. bill would force third-party deliverers to share customer info

By Peter Romeo on Feb. 19, 2020

The latest in a flurry of bills aimed at regulating the services would apply only to certain pieces of data, and only upon request once a year.

Marketing

Week’s top-performing TV restaurant ads: Something old, something new

By Peter Romeo on Feb. 14, 2020

Casual-dining chains continued to flog new products and deals, while quick-service and fast-casual brands turned a spotlight on their signature long-standing hits.

Marketing

Restaurants show their love with Valentine’s Day specials

By Patricia Cobe on Feb. 11, 2020

Menu news of the week: 2.10.20

Marketing

Chipotle crafts a targeted-marketing strategy

By Heather Lalley on Feb. 10, 2020

With 8.5 million rewards members, the fast-casual burrito chain will soon roll out personalized marketing efforts to boost frequency and engagement, while reducing operational friction.

Marketing