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Marketing

Restaurant marketing ideas and trends

Marketing

Why barbell pricing is the strategy du jour on restaurant menus

 By Joe Guszkowski on Nov. 22, 2022

The two-pronged approach has been gaining steam amid an economy of haves and have-nots.

Marketing

Restaurants urge the FTC not to over-regulate loyalty programs

 By Peter Romeo on Nov. 18, 2022

Representatives are asking the federal agency to treat guest programs differently in its attempt to better safeguard consumers' privacy.

Marketing

Denny’s new T-shirts come with free breakfast for a year

By Joe Guszkowski on Nov. 16, 2022

Marketing Bites: Subscriptions, but make it fashion. Plus, a bunch of brands get into the holiday spirit, and Shake Shack launches a new ad campaign.

Marketing

Nestle launches cookie delivery brand with Nextbite

By Joe Guszkowski on Nov. 14, 2022

Nestle Toll House Cookie Delivery will offer six cookie varieties as well as milk and other treats. It’s the latest entrant into the red-hot cookie market.

Marketing

How to set a chef appearance fee

By Jonathan Deutsch, Ph.D. on Nov. 11, 2022

Advice Guy offers three strategies for chefs trying to figure out how much to charge for event appearances.

Marketing

A mobile app notification mistake spells trouble for KFC Germany

By Jonathan Maze on Nov. 10, 2022

Marketing Bites: The company apologized after its app urged customers to eat chicken with cheese to commemorate Kristallnacht. Also: A Veteran's Day free-food itinerary and "Truckersgiving."

Marketing

Starbucks’ loyalty link with Delta was apparently a huge hit

By Jonathan Maze on Nov. 04, 2022

Marketing Bites: McDonald’s new Happy Meals feature the Black Panther movie sequel; Checkers and Rally’s celebrate E.T.; Papa John’s shifts to value.

Marketing

Here’s a look at 25 years of Starbucks holiday cups

By Jonathan Maze on Nov. 03, 2022

The coffee giant has been revealing a new holiday cup design every year since 1997. This year there are four designs.

Marketing

For McDonald’s McRib, mystery is part of the marketing equation

By Jonathan Maze on Oct. 27, 2022

Marketing Bites: Uncertainty about whether the company will bring back “the G.O.A.T. of sandwiches” makes it more alluring; Outback uses college athletes to hock catering.

Marketing

On the Border and Shoney’s turn back the clock with anniversary specials

By Patricia Cobe on Oct. 26, 2022

As operators compete with deals to ease inflation, two full-service chains are rolling prices way back to their early days.

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