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Marketing

Restaurant marketing ideas and trends

Marketing

Taco Bell is launching a new value menu

The new “Cravings Value Menu” will have items ranging from $1 to $5 and will kick off with a new ad campaign.

Marketing

KFC and Burger King want to take over your fireplace

The chicken chain is selling chicken-scented logs, and the burger chain will sell you a firescreen.

Marketing

Does Instagram influence where customers dine out?

By Patricia Cobe on Dec. 11, 2018

The social media channel boasts drool-worthy food photos, but how much does it impact restaurant choice?

Marketing

Papa John’s introduces new loyalty program

By Jonathan Maze on Dec. 10, 2018

The pizza chain says Papa Rewards will give out points faster than before.

Marketing

Cheesecake Factory’s delivery giveaway goes awry

By Peter Romeo on Dec. 06, 2018

The 60,000 free slices of cheesecake were gone in an hour, sparking frustration and an arrest.

Marketing

5 chains getting festive with holiday merchandise

By Heather Lalley on Dec. 06, 2018

From mugs to onesies, here are some of the wacky branded goodies chains are offering up now.

Marketing

McDonald’s promotes sustainability efforts with pop-up coffee farm

By Patricia Cobe on Nov. 29, 2018

Consumers learned about coffee growing, climate change and conservation at the McCafe Sustainable Coffee Journey in downtown Chicago.

Marketing

Fazoli’s tries a ‘never-ending’ pasta deal

By Heather Lalley on Nov. 28, 2018

The quick-service chain steals an Olive Garden stunt and offers up eight weeks of unlimited pasta, with an off-premise twist.

Marketing

Restaurants try new lures for Black Friday shoppers

By Peter Romeo on Nov. 21, 2018

Discounts are still a staple, but new come-ons include free rides and tamales.

Marketing

Taco Bell takes on London

By Jonathan Maze on Nov. 20, 2018

The Mexican QSR chain took over Big Ben to celebrate its upcoming opening in the city.