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Marketing

Restaurant marketing ideas and trends

Marketing

Taco Bell is taking on the beverage business

 By Jonathan Maze on Jun. 27, 2025

The Mexican fast-food chain is introducing a line of Refrescas beverages nationwide and it plans to expand its Live Mas Café to another 30 restaurants in Southern California and Texas by this fall.

Marketing

Subway launches a limited-time Happy Gilmore meal

By Patricia Cobe on Jun. 26, 2025

The fast-food sandwich giant partnered with Netflix to promote Happy Gilmore 2 through collectible cups and an immersive experience ahead of the golf movie’s premiere in late July.

Marketing

McDonald's settles discrimination lawsuit with media mogul Byron Allen, maintains advertising relationship

By Jonathan Maze on Jun. 13, 2025

Fast-food restaurant giant McDonald's resolved a four-year legal battle with The Weather Channel owner Byron Allen over advertising practices and agreed to continue ad purchases. Key insights for restaurant operators on navigating media partnerships and discrimination claims.

Marketing

7-Eleven jumps into the summer value wars

By Heather Lalley on Jun. 11, 2025

Restaurant chains and convenience retailers alike are trying to woo cost-conscious consumers with deals this season.

Marketing

McDonald's puts its sales hopes in the Snack Wrap

By Jonathan Maze on Jun. 03, 2025

Snack Wraps will return to the fast-food giant’s restaurants on July 10. They will return to a market that is very different than it was when the product was removed nine years ago. But McDonald’s needs are the same.

Marketing

Red Lobster declares 'new day' with hush puppies, happy hour

By Joe Guszkowski on May 30, 2025

The casual-dining seafood chain is also offering a selection of meals under $20 as it looks to reintroduce itself to customers following last year’s bankruptcy filing.

Marketing

Fast-food giants launch summer promotions to combat a traffic slump

By Jonathan Maze on May 28, 2025

Burger King and Wendy’s have unveiled summertime promotions designed to boost lagging early-year sales, while McDonald’s is opening later. The companies are using loyalty programs, limited-time offers and more marketing to win back price-conscious consumers.

Marketing

Restaurant Business wins Website of the Year in national Azbee Awards

By Restaurant Business Staff on May 27, 2025

RB also earned honors for Project of the Year, Social Media Account of the Year and more from the American Society of Business Publication Editors.

Marketing

From Portillo’s to indies, restaurant chains serve up divine marketing to cash in on Chicago-born pope

By Heather Lalley on May 10, 2025

Marketing Bites: With the memes flowing like holy water, restaurants specializing in Italian Beef, pizza and more craft some real-time marketing miracles.

Marketing

Little Caesars spoofs reality TV with ‘Pretzel Crust Island’

By Heather Lalley on Apr. 30, 2025

Marketing Bites: The “Survivor”-esque parody has racked up millions of YouTube views, with contestants vying for one of the fast-food pizza chain’s returning pretzel crust pies.

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