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Marketing

Restaurant marketing ideas and trends

Marketing

Errol Morris is making Chipotle’s new ads

The documentary-style pieces give a behind-the-scenes look at the chain’s kitchens.

Marketing

Court settles In-N-Out’s beef with Smashburger

A judge found Smashburger’s marketing of the amount of beef in its Triple Double burger to be “literally false.”

Marketing

At last: IHOP debuts a pancake and pizza mashup

By Peter Romeo on Feb. 07, 2019

The chain will introduce the Pancizza on a limited scale in commemoration of National Pizza Day.

Marketing

KFC’s latest concoction: A Colonel Sanders bearskin rug

By Jonathan Maze on Feb. 05, 2019

The chicken chain will let consumers win the rug in a Reddit creativity contest.

Marketing

How chains hope to score a touchdown on game day—and the day after

By Heather Lalley on Jan. 31, 2019

Here are some of the most creative ways restaurant brands are trying to boost Super Bowl traffic.

Marketing

Restaurants set out to reimagine their loyalty programs

By Heather Lalley on Jan. 31, 2019

With more data at their disposal, brands are shifting the rewards paradigm.

Marketing

Domino’s will give you loyalty points for buying rivals’ pizzas

By Jonathan Maze on Jan. 29, 2019

Points for Pies uses artificial intelligence to determine whether customers are eating pizza and awards points, no matter where it’s from.

Marketing

Another restaurant chain embraces esports as a draw

By Peter Romeo on Jan. 14, 2019

GameWorks is installing computer terminals within all its fun-and-food branches in a bid for video game fans.

Marketing

Comfort food makeovers reign among this winter’s tempting LTOs

By Patricia Cobe on Jan. 14, 2019

Consumers favored familiar dishes with a twist in December. These seven stood out in Technomic’s monthly survey.

Marketing

McDonald’s to give markets more media control

By Jonathan Maze on Jan. 10, 2019

The company is reviewing its local media agency less than two years after consolidating its agencies under a single firm.