Marketing

Restaurant marketing ideas and trends

Marketing

Taco Bell is taking on the beverage business

The Mexican fast-food chain is introducing a line of Refrescas beverages nationwide and it plans to expand its Live Mas Café to another 30 restaurants in Southern California and Texas by this fall.

Marketing

Subway launches a limited-time Happy Gilmore meal

The fast-food sandwich giant partnered with Netflix to promote Happy Gilmore 2 through collectible cups and an immersive experience ahead of the golf movie’s premiere in late July.

Fast-food restaurant giant McDonald's resolved a four-year legal battle with The Weather Channel owner Byron Allen over advertising practices and agreed to continue ad purchases. Key insights for restaurant operators on navigating media partnerships and discrimination claims.

Restaurant chains and convenience retailers alike are trying to woo cost-conscious consumers with deals this season.

Snack Wraps will return to the fast-food giant’s restaurants on July 10. They will return to a market that is very different than it was when the product was removed nine years ago. But McDonald’s needs are the same.

The casual-dining seafood chain is also offering a selection of meals under $20 as it looks to reintroduce itself to customers following last year’s bankruptcy filing.

Burger King and Wendy’s have unveiled summertime promotions designed to boost lagging early-year sales, while McDonald’s is opening later. The companies are using loyalty programs, limited-time offers and more marketing to win back price-conscious consumers.

RB also earned honors for Project of the Year, Social Media Account of the Year and more from the American Society of Business Publication Editors.

Marketing Bites: With the memes flowing like holy water, restaurants specializing in Italian Beef, pizza and more craft some real-time marketing miracles.

Marketing Bites: The “Survivor”-esque parody has racked up millions of YouTube views, with contestants vying for one of the fast-food pizza chain’s returning pretzel crust pies.

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