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Biography

Jonathan Maze

Editor-in-Chief

 Contact Jonathan

Restaurant Business Editor-in-Chief Jonathan Maze is a longtime industry journalist who writes about restaurant finance, mergers and acquisitions and the economy, with a particular focus on quick-service restaurants. He writes daily about the factors influencing the operating environment, including labor and food costs and various industry trends such as technology and delivery.

Jonathan has been widely quoted in media publications such as the New York Times and the Washington Post and has appeared on CNBC, Yahoo Finance and NPR. He writes a weekly finance-focused newsletter for Restaurant Business, The Bottom Line, and is the host of the weekly podcast “A Deeper Dive.”

Articles by
Jonathan Maze

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Marketing

Burger King dusts off an old jingle and reveals a new tagline

The burger chain is debuting its new brand positioning with a “You Rule” tagline while giving a new take on its old “Have It Your Way” jingle.

Financing

Here’s how much prices have to increase before consumers react

New data shows that traffic plunges when price increases get too aggressive, to the point of negating any revenue benefits.

The Bottom Line: Aneil Lala and Neal Wadhwa left the hedge fund world to become franchisees. They quickly found that humanity can yield financial results.

A Deeper Dive: Company President Joe Thornton joins the podcast to discuss Scooter's and its role in a rapidly changing beverage category.

The fast-food chain’s Curderburger, which grew out of an April Fool’s joke, will return for the last half of October.

Jeff Uttz, who also worked with Yard House, will oversee finance for the revolving sushi chain.

The Bottom Line: Taco Bell’s strategy shift in the morning comes as consumers have returned to the daypart. But there are a lot more options, too.

Kareem Daniel, chairman of media and entertainment distribution at Walt Disney Co., is the fourth new director this year.

The Mexican fast-food chain is focusing on ease and familiarity and is enlisting the comedian to help it apologize for “going too far” with innovation in the morning.

The Bottom Line: Several restaurant chains have indicated challenges with lower-income consumers as inflation has increased. But lower gas prices are making things better.

Graciela Chadwick, who spent 13 years with the chicken sandwich chain, will oversee operations for the rapidly growing cookie concept.

The Bottom Line: He was elevated to the CEO’s job when the last guy was fired. The chain’s strong performance has put him in a strong position despite some controversy.

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