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Marketing

Restaurant marketing ideas and trends

Marketing

Everything marketers need to know about customer lifecycle loyalty

It’s no longer enough to send a mass email or text message.

Marketing

Pizza Hut will let you play Pac Man on its boxes

The pizza chain has debuted a new campaign featuring the iconic video game on its boxes that can be played with augmented reality to tap into its 1980s heyday.

Marketing

Burger King finds itself in hot water over its kitchen ad

By Jonathan Maze on Mar. 08, 2021

An ad and tweet saying “Women belong in the kitchen” to highlight a scholarship program for female team members generated a reaction, but not the one it wanted.

Marketing

Restaurant chains go all-in on loyalty

By Jonathan Maze and Joe Guszkowski on Mar. 05, 2021

Big chains are starting more loyalty programs than ever, driven by customer demand and a need for more information.

Marketing

IHOP hires hotel veteran Kieran Donahue as CMO

By Peter Romeo on Feb. 23, 2021

She joins the family chain from Marriott.

Marketing

McDonald’s will let you buy early access to its chicken sandwich

By Jonathan Maze on Feb. 16, 2021

The company, preparing a national launch of the product next week, will let customers buy a limited-edition capsule that includes a hoodie and an audio track from producer Tay Keith.

Marketing

As lawsuits hit, restaurant chains’ defenses go beyond the courtroom

By Jonathan Maze on Feb. 12, 2021

Subway’s tuna sandwich lawsuit is the latest in a string of legal challenges to restaurants’ ingredients and quality. Defending these to customers is even more important.

Marketing

Demand for McDonald’s Pokémon cards goes through the roof

By Jonathan Maze on Feb. 11, 2021

Customers are ordering large numbers of Happy Meals just to get the cards, and many are finding their way to eBay.

Marketing

This Valentine’s Day, consumers can show their love through an abundance of restaurant deals

By Patricia Cobe on Feb. 09, 2021

Taste tracker: Heart-shaped pizzas from Donatos, Papa Murphy’s and others; Torchy’s offers Queso-grams; a surf-and-turf dinner for two at Ocean Prime; and casual dining loves couples.

Marketing

Burger King starts testing its loyalty program

By Jonathan Maze on Feb. 08, 2021

The company is kicking off its Royal Perks loyalty program in Los Angeles, New York City, Miami, Long Island and New Jersey.

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