Restaurant marketing ideas and trends


Krispy Kreme, McDonald’s marketing vet heads to Bojangles’

Jackie Woodward will take over the CMO post from Randy Poindexter, who is retiring after nearly 30 years.


Health powerhouses call for widespread soda taxes, warnings

The American Heart Association and the American Academy of Pediatrics jointly recommended more forceful ways of curbing youngsters’ consumption of sugary drinks.

The aim is getting precious space on customers’ phones for an app.

The popular product returns Saturday and will be available for a month.

The company has started pushing back against competitors offering third-party delivery.

The company will give away a “McDelivery Couch” as it works harder to market delivery.

New research shows that a considerable positive impact is felt by restaurants across the board, not just big marketers or operations with a hometown team in the hunt.

The upscale steak chain will waive the corkage fee for members who bring their Cooper’s Hawk wine with them, through the end of April.

The casual chain’s ad play, the first with its new creative agency, includes custom-built stools for NCAA basketball fans who’ve recently had vasectomies.

RB takes an inside look at the chicken chain’s marketing machine and how it comes up with ideas like the Colonel Sanders bearskin rug.