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Marketing

Restaurant marketing ideas and trends

Marketing

Starbucks adds reusable tumbler giveaway to holiday cup rollout

The coffee chain’s holiday-themed cups have been a frequent source of controversy over the years.

Marketing

Popeyes tries long-distance drive-thru

The chain is offering free chicken to customers who make a 12-hour drive from Fort Stockton, Texas, to New Orleans.

Marketing

4 ways to become “Insta-famous”

Sponsored content from our partner PepsiCo Foodservice on Oct. 19, 2018

Here's how restaurants can use social-media strategies to boost traffic.

Marketing

10 limited-time offers with top consumer appeal

By Patricia Cobe on Oct. 17, 2018

See which LTOs resonated with customers the most during September, when comfort foods made a comeback.

Marketing

Pizza Hut has a new $5 menu

By Jonathan Maze on Oct. 17, 2018

The $5 lineup includes pizza, wings and new Cinnabon Mini Rolls.

Marketing

5 restaurant mysteries solved this week

By Peter Romeo on Oct. 16, 2018

The industry now knows what a pile of frozen pizzas were doing inside a Little Caesars, and just how far In-N-Out intends to grow beyond its California roots.

Marketing

Why did Pei Wei dig through the trash at Panda Express?

By Heather Lalley on Oct. 15, 2018

Pei Wei is sparring with its fast-casual rival in an online marketing campaign highlighting menu transparency.

Marketing

Politics and restaurants prove a volatile mix

By Peter Romeo on Sep. 28, 2018

A Washington, D.C., hot spot quickly backtracked from a promo tied to the Kavanaugh hearings, while an Atlanta beer specialist drew fire for hosting a controversial candidate.

Marketing

Ignore social media and online reviews at your own risk

Sponsored content from our partner Food & Beverage Intelligence on Sep. 27, 2018

Proactive restaurateurs and bar owners aren’t content to take a passive approach to amateur Yelpers.

Marketing

Burger King lets AI do its new ads, with predictable results

By Jonathan Maze on Sep. 27, 2018

The creepy, robotic ads mock the growing use of artificial intelligence in various industries.