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Marketing

Restaurant marketing ideas and trends

Marketing

Buffalo Wild Wings resurrects its 2-for-1 wings deal

The brand’s new owner is betting the deal will appeal to midweek customers without the margin pressures that nixed it two years ago.

Marketing

Wendy’s makes a big bet on bacon

The company is kicking off “Baconfest” with numerous promotions.

Marketing

Starbucks introduces Tie-Dye Frappuccino

By Jonathan Maze on Jul. 10, 2019

The limited-time offer features tropical Creme Frappuccino in vibrant colors.

Marketing

Mimi’s Cafe becomes Mimi’s Bistro & Bakery

By Heather Lalley on Jul. 09, 2019

The new name, part of a brand refresh, better reflects the struggling chain’s French roots as it positions itself for growth.

Marketing

Starbucks gets in hot water again

By Jonathan Maze on Jul. 08, 2019

The company apologized to Tempe, Ariz., police after a barista asked six officers to leave one of its stores on July 4.

Marketing

Red Robin adds Donatos pizza to selected menus

By Peter Romeo on Jun. 21, 2019

The casual chain is testing the Midwestern chain’s pies as a draw for more delivery sales.

Marketing

Krystal rolls out all-you-can-eat deal

By Heather Lalley on Jun. 18, 2019

The quick-service chain is offering unlimited original burgers and fries for $5.99 for a limited time.

Marketing

McAlister’s Deli names its 1st CMO

By Heather Lalley on Jun. 11, 2019

Industry vet Natalia Franco will lead the fast-casual brand’s marketing strategies.

Marketing

Jamba recasts itself to address new market realities

By Peter Romeo on Jun. 06, 2019

The 29-year-old brand is changing its name, menu and design.

Marketing

Ruby Tuesday appoints a CMO

By Heather Lalley on Jun. 05, 2019

Industry veteran Jenifer Boyd Harmon will lead the casual-dining chain’s marketing strategy.

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