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Marketing

Restaurant marketing ideas and trends

Marketing

Everything marketers need to know about customer lifecycle loyalty

It’s no longer enough to send a mass email or text message.

Marketing

Pizza Hut will let you play Pac Man on its boxes

The pizza chain has debuted a new campaign featuring the iconic video game on its boxes that can be played with augmented reality to tap into its 1980s heyday.

An ad and tweet saying “Women belong in the kitchen” to highlight a scholarship program for female team members generated a reaction, but not the one it wanted.

Big chains are starting more loyalty programs than ever, driven by customer demand and a need for more information.

She joins the family chain from Marriott.

The company, preparing a national launch of the product next week, will let customers buy a limited-edition capsule that includes a hoodie and an audio track from producer Tay Keith.

Subway’s tuna sandwich lawsuit is the latest in a string of legal challenges to restaurants’ ingredients and quality. Defending these to customers is even more important.

Customers are ordering large numbers of Happy Meals just to get the cards, and many are finding their way to eBay.

Taste tracker: Heart-shaped pizzas from Donatos, Papa Murphy’s and others; Torchy’s offers Queso-grams; a surf-and-turf dinner for two at Ocean Prime; and casual dining loves couples.

The company is kicking off its Royal Perks loyalty program in Los Angeles, New York City, Miami, Long Island and New Jersey.

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