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Marketing

Restaurant marketing ideas and trends

Marketing

McDonald's is expanding its Krispy Kreme test

 By Jonathan Maze on Feb. 27, 2023

The fast-food burger chain will sell doughnuts at 160 restaurants in Louisville and Lexington and surrounding areas starting March 21. They will also be available through all channels.

Marketing

KFC ditches some items to make room for others

 By Jonathan Maze on Feb. 22, 2023

The quick-service restaurant chain removed chicken wings and popcorn chicken from its menu to pave the way for new wraps and new versions of its chicken sandwich.

Marketing

Restaurant marketing is time-warping back to the future

By Restaurant Business Staff on Feb. 21, 2023

Restaurant Rewind: Old is new again as chains ranging from Outback to Wendy’s resurrect classic ad themes for another go. So where’s the beef in these new efforts?

Marketing

McDonald's enlists Cardi B and Offset for Valentine's Day

By Jonathan Maze on Feb. 13, 2023

The fast-food burger chain’s latest Famous Orders meal is for two, targeted at couples on date nights or friends hanging out with one another.

Marketing

Restaurant loyalty outgrows the point system

By Joe Guszkowski on Feb. 08, 2023

Rewards programs are becoming more sophisticated, with things like badges, tiers and targeted offers garnishing the simple promise of free food.

Marketing

How Steak and Ale and Red Lobster invented casual dining

By Restaurant Business Staff on Jan. 31, 2023

Restaurant Rewind: The graybeards are planning comebacks. Here’s how they changed the game 60 years ago.

Marketing

TGI Fridays unveils 3-course meal deal as value wars continue

By Joe Guszkowski on Jan. 25, 2023

Fridays is the latest full-service chain to add a bargain offer amid fears that inflation-weary customers are trading down.

Marketing

Denny's hires Sherri Landry as CMO

By Peter Romeo on Jan. 09, 2023

The longtime industry veteran will move over from Chuck E. Cheese's parent company at the end of the month.

Marketing

For resolution season, meditate and move with Chipotle and Sweetgreen

By Lisa Jennings on Jan. 03, 2023

Promotions for the month of January focus on wellbeing and lifestyle bowls designed for Millennials and Gen Z.

Marketing

World Cup proves a big score for NYC restaurants

By Peter Romeo on Jan. 03, 2023

The soccer tournament provided a sales lift for 75% of the city's restaurants and bars, according to the New York City Hospitality Alliance.

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