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Marketing

Restaurant marketing ideas and trends

Marketing

10 unique LTOs for spring

Limited-time offers that differentiate the menu are creating buzz this season.

Marketing

3 new ways c-stores are challenging restaurants

The lines between channels are further blurring as retailers try some of restaurants’ recent tactics for building sales.

Marketing

Chuy’s looks to boost awareness, partly through catering

By Peter Romeo on May 08, 2019

The regional chain intends to raise familiarity through a combination of nontraditional and tried-and-true marketing efforts.

Marketing

Panera aims for college crammers

By Peter Romeo on May 06, 2019

Stores near institutions of higher learning are extending their hours and offering freebies to entice students during finals season.

Marketing

Burger King introduces meal boxes for different moods

By Jonathan Maze on May 01, 2019

To raise awareness during Mental Health Awareness Month, and perhaps take a shot at McDonald’s, the chain is offering boxes for varying emotions.

Marketing

Coupons can be a death ray to the usual restaurant choice, study finds

By Peter Romeo on Apr. 30, 2019

Deal offers are found to be an effective way of luring loyalists to an unfamiliar place, the data shows.

Marketing

KFC enlists the Chippendales to sell its new Cinnabon Dessert Biscuits

By Jonathan Maze on Apr. 25, 2019

The chain introduced the “KFC Chickendales,” with personalized Mother’s Day videos featuring the dancers.

Marketing

5 trends in guest engagement that can’t be ignored

Sponsored content from our partner Paytronix on Apr. 25, 2019

Here are five of the top trends in guest engagement that restaurants can use to get to know more of their guests, keep them active with the brand, and encourage repeat visits.

Marketing

3 profitable ways to promote Cinco de Mayo

By Patricia Cobe on Apr. 23, 2019

Here’s how to lure celebrants for the annual Mexican-themed fest on May 5.

Marketing

5 things that will surprise you about today’s loyalty programs

Sponsored content from our partner Paytronix on Apr. 17, 2019

Here are some great techniques that can be built into loyalty programs to boost guest activity and ROI for brands.