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Marketing

Restaurant marketing ideas and trends

Marketing

Taco Bell has enlisted Lil Nas X to revitalize breakfast

 By Jonathan Maze on Aug. 23, 2021

The taco chain has appointed the rapper as its “chief impact officer” as part of a strategy to promote the return of breakfast to most of its restaurants.

Marketing

With vaccine mandates a reality, restaurants push for acceptance

 By Peter Romeo on Aug. 19, 2021

Groups in San Francisco and New York City have mounted awareness campaigns aimed at lessening conflict with anti-vaxxer customers.

Marketing

Zaxby's taps Georgia quarterback J.T. Daniels as new spokesperson

By Joe Guszkowski on Aug. 18, 2021

The chicken chain is the latest restaurant to ink a deal with a college athlete under a new NCAA rule.

Marketing

Domino's to surprise millions of customers with free food

By Joe Guszkowski on Aug. 09, 2021

The chain's "Surprise Free" promotion is a jab at third-party delivery fees.

Marketing

Taco Bell expands rewards program, gives away free tacos

By Joe Guszkowski on Jul. 29, 2021

Loyalty members will get more ways to earn points as the chain leans further into digital ordering.

Marketing

Restaurants aim for their own sort of Olympic gold

By Peter Romeo on Jul. 27, 2021

With delivery more prevalent than it's been during earlier games, several promotions are focusing on off-premise orders placed digitally.

Marketing

McDonald's overhauls its customer experience functions

By Jonathan Maze on Jul. 26, 2021

The burger giant named Manu Steijaert its first chief customer officer, overseeing a new customer experience team to manage digital and in-restaurant diner interactions.

Marketing

Starbucks expands its food donation program

By Jonathan Maze on Jul. 26, 2021

The company also said it is donating $1.7 million to 16 food banks across the U.S. where it has community stores.

Marketing

Bojangles signs two college quarterbacks to marketing deals

By Heather Lalley on Jul. 22, 2021

The quick-service chicken-and-biscuits chain becomes one of the first major restaurant brands to take advantage of a new NCAA policy that allows student athletes to profit off their “name, image and likeness.”

Marketing

Wingstop wants more people to try its chicken thighs

By Heather Lalley on Jul. 22, 2021

For next week’s National Chicken Wing Day, the chain is incentivizing customers to order from its Thighstop virtual brand.

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