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Marketing

Restaurant marketing ideas and trends

Marketing

McDonald’s brings back the McRib and an old marketing gimmick

 By Jonathan Maze on Oct. 25, 2022

The burger giant is trying to bring back some mystery surrounding the sandwich by making this a "farewell tour," something it first used 17 years ago.

Marketing

TikTok is having a big influence on where millennials eat

 By Joe Guszkowski on Oct. 25, 2022

More than half of users in that generation said they’ve visited a restaurant after seeing it on the app, according to a new survey.

Marketing

McDonald’s adult Happy Meals have been a massive hit

By Jonathan Maze on Oct. 20, 2022

Marketing Bites: The burger chain proves that you don’t need a big name to have a big impact; Taco Bell brings back a hit marketing effort; Papa John’s gets spooky.

Marketing

Former Zaxby’s executive named CMO of Capital Tacos

By Lisa Jennings on Oct. 20, 2022

Joel Bulger is tasked with leading brand communications for growing Tex-Mex taco brand.

Marketing

McDonald’s will test selling Krispy Kreme doughnuts

By Jonathan Maze on Oct. 18, 2022

The burger chain will conduct a limited-time operations test at nine company locations in Louisville, Ky.

Marketing

Crumbl Cookies brings in Michael Buffer for its first broadcast campaign

By Jonathan Maze on Oct. 17, 2022

The cookie chain, facing a growing number of competitors, has released an ad featuring the famed announcer saying, “Let’s get ready to Crumbl!”

Marketing

Arby’s will start selling a new smoked bourbon

By Patricia Cobe on Oct. 17, 2022

Limited-edition Arby’s Smoked Bourbon is infused with the same smoked oak as its Smokehouse Sandwiches.

Marketing

Wingstop to give away chicken sandwiches for a year in New York City

By Lisa Jennings on Oct. 17, 2022

The focused promotion appears less likely to cause a shortage and is designed to bolster excitement in new market.

Marketing

Why yes, there is a company taking advantage of angry Dunkin’ loyalists

By Jonathan Maze on Oct. 13, 2022

Marketing Bites: Kraft pulls a Big Mac marketing stunt; another brand starts a loyalty program and White Castle answers some questions.

Marketing

Starbucks and Delta will let their customers link loyalty accounts

By Jonathan Maze on Oct. 12, 2022

The coffee giant is partnering with the airline in the most prominent example yet of a major restaurant chain expanding the scope of its loyalty beyond its locations.

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