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Restaurant marketing ideas and trends


Eager for more digital customers, chains ramp up the holiday giveaways

Numerous fast-food chains are giving away more menu items and contest entries this month as they push to get more customers on their loyalty programs and mobile apps.


Get ready for a potentially big New Year’s Eve

Data from reservations platform OpenTable shows a big demand for bookings to ring in 2022.

The Asian chain wants to connect with its customers on a new level with hoodies, knives and woks, some of which quickly sold out.

But this time, the fried chicken chain is giving customers who buy a firelog, or who order on its app, a chance to win a stay at a "KFC Firelog Cabin."

The limited test of the iconic D.C. area product is designed to introduce more customers to the sauce around the country.

The herbally inspired item, designed to poke fun at the small percentage of people for whom cilantro tastes like soap, started as a social media joke for the fast-casual chain.

Chicago’s Selina targets remote workers and millennial/Gen Z travelers with its plant-forward menu items and zero-alcohol drinks.

But quick-service gift cards may not be as popular in Christmas stockings this year, according to new data from Paytronix.

A well-known coffee brand has dominated people's feeds recently, according to new research from BrandTotal.

About 2 of 3 consumers hope to get one, according to the National Restaurant Association.

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