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Marketing

Restaurant marketing ideas and trends

Marketing

Taco Bell defends its vegetarian turf

The Mexican fast-food chain is rolling out its vegetarian menu nationwide as it defends itself from a plant-based incursion.

Marketing

6 ways operators are scoring with football-themed deals

With football season kicking off this week, restaurant chains are coming up with creative promos to boost both dine-in and off-premise sales.

Under a deal with MGM Resorts, customers will vie initially for prizes instead of cash, and can only collect on-premise. The chain will also develop sports bars within MGM properties.

The newly minted company director will start appearing in national TV ads for the pizza chain Thursday in which he surprises customers by making deliveries.

Jack Oh, a veteran of consumer and gaming brands, moves up from VP.

The chain said in a tweet that it is out of the product following an unexpected surge of interest, but says it will return.

The company said its single-store test generated long lines all day, draining supply quickly.

The quick-service chain will offer plant-based Beyond Fried Chicken at a single restaurant in suburban Atlanta starting this week.

Management is focusing on higher-priced menu options to help margins while aiming to please value-hunters with improved operations.

The chain has sold so many that some restaurants are running out of buns.

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