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Marketing

Restaurant marketing ideas and trends

Marketing

How best practices for localized marketing strategy help restaurants win

Localized marketing is essential for running successful multi-location businesses.

Marketing

McDonald’s is giving away McRibs, but there’s a catch

Customers who shave their facial hair can get one of 10,000 free McRib sandwiches as the chain partners with No Shave November.

Marketing

McDonald’s enlists Chrissy Teigen and John Legend on charitable challenge

By Jonathan Maze on Nov. 24, 2020

The burger giant is promising to donate $100 million to Ronald McDonald House Charities, including an end-of-year social media campaign.

Marketing

States take aim at ‘Friendsgiving’ drink sales

By Peter Romeo on Nov. 24, 2020

Pennsylvania has banned alcohol service Wednesday night, while others rely on curfews, public pleas and stepped-up enforcement of safety rules.

Marketing

RB's 2020 Restaurant Holiday Gift Guide

By Jonathan Maze on Nov. 22, 2020

Consumers apparently want to look and smell like their favorite restaurants, and chains are here to give it to them.

Marketing

Schlotzsky’s aims to get the work-from-home crowd back into lunch

By Patricia Cobe on Nov. 18, 2020

With the pandemic shifting the workforce from office building to home office, lunch has gotten lost in the shuffle.

Marketing

Chipotle contest puts customers’ favorite orders on the menu

By Heather Lalley on Nov. 17, 2020

The chain, through a TikTok challenge with influencer David Dobrik, will select three winners in its Chipotle Royalty promo.

Marketing

Chipotle partners with Uber Eats and a dating app for date-night meals

By Heather Lalley on Nov. 13, 2020

The fast casual’s “cuffing season” promo offers limited-time combo meals and discounts.

Marketing

McDonald’s wants to raise its marketing game

By Jonathan Maze on Nov. 11, 2020

The burger giant is getting more aggressive, and activist, as it seeks to raise its game in the intensifying battle for fast-food customers.

Marketing

Domino’s names WorkInProgress agency of record

By Jonathan Maze on Nov. 02, 2020

The Colorado-based agency will handle creative execution, brand strategy and digital design.

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