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Marketing

Restaurant marketing ideas and trends

Marketing

Krispy Kreme, McDonald’s marketing vet heads to Bojangles’

Jackie Woodward will take over the CMO post from Randy Poindexter, who is retiring after nearly 30 years.

Marketing

Health powerhouses call for widespread soda taxes, warnings

The American Heart Association and the American Academy of Pediatrics jointly recommended more forceful ways of curbing youngsters’ consumption of sugary drinks.

Marketing

Restaurants go further afield to grow loyalty enrollment and use

By Peter Romeo on Mar. 21, 2019

The aim is getting precious space on customers’ phones for an app.

Marketing

KFC is bringing back its Chicken & Waffles

By Jonathan Maze on Mar. 21, 2019

The popular product returns Saturday and will be available for a month.

Marketing

Jimmy John’s new campaign highlights its delivery advantage

By Jonathan Maze on Mar. 20, 2019

The company has started pushing back against competitors offering third-party delivery.

Marketing

McDonald’s is giving away a couch

By Jonathan Maze on Mar. 20, 2019

The company will give away a “McDelivery Couch” as it works harder to market delivery.

Marketing

All restaurants win during March Madness, new research shows

By Peter Romeo on Mar. 19, 2019

New research shows that a considerable positive impact is felt by restaurants across the board, not just big marketers or operations with a hometown team in the hunt.

Marketing

Cooper’s Hawk will let wine club members earn points at Ruth’s Chris

By Jonathan Maze on Mar. 19, 2019

The upscale steak chain will waive the corkage fee for members who bring their Cooper’s Hawk wine with them, through the end of April.

Marketing

Buffalo Wild Wings pushes on-premise traffic in new March Madness campaign

By Heather Lalley on Mar. 14, 2019

The casual chain’s ad play, the first with its new creative agency, includes custom-built stools for NCAA basketball fans who’ve recently had vasectomies.

Marketing

How KFC learned to take marketing risks and regain relevance

By Jonathan Maze on Mar. 14, 2019

RB takes an inside look at the chicken chain’s marketing machine and how it comes up with ideas like the Colonel Sanders bearskin rug.