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Marketing

Restaurant marketing ideas and trends

Marketing

Buffalo Wild Wings resurrects its 2-for-1 wings deal

The brand’s new owner is betting the deal will appeal to midweek customers without the margin pressures that nixed it two years ago.

Marketing

Wendy’s makes a big bet on bacon

The company is kicking off “Baconfest” with numerous promotions.

The limited-time offer features tropical Creme Frappuccino in vibrant colors.

The new name, part of a brand refresh, better reflects the struggling chain’s French roots as it positions itself for growth.

The company apologized to Tempe, Ariz., police after a barista asked six officers to leave one of its stores on July 4.

The casual chain is testing the Midwestern chain’s pies as a draw for more delivery sales.

The quick-service chain is offering unlimited original burgers and fries for $5.99 for a limited time.

Industry vet Natalia Franco will lead the fast-casual brand’s marketing strategies.

The 29-year-old brand is changing its name, menu and design.

Industry veteran Jenifer Boyd Harmon will lead the casual-dining chain’s marketing strategy.

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