OPINIONMarketing

Never mind Endless Shrimp. How about all the booze you can hold?

Restaurant Rewind: There was a time 50 years or so ago when the big come-on for a flurry of new restaurant chains was the promise of unlimited beer and wine. What could go wrong?

All-you-can-eat deals can be risky, as Red Lobster’s current plight attests. But there was a stretch 50 years or so ago when the danger extended beyond business fallout, to actual physical peril for customers and neighbors using the same roads.

This week’s episode of Restaurant Rewind looks back at that era when a flurry of upstart concepts used the promise of unlimited beer and wine as their main draws. Today, adult beverages offer restaurants an extremely attractive profit margin. Back then, they were the cheapo giveaways, the bait for luring in patrons willing to pop for a steak or burger. That’s where the money was.

Join as we look back at a day when $10 could get you drunk and decently fed, and why those times mercifully ended quickly.

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