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Marketing

Taco Bell shifts its breakfast business with the help of Pete Davidson

 By Jonathan Maze on Oct. 03, 2022

The Mexican fast-food chain is focusing on ease and familiarity and is enlisting the comedian to help it apologize for “going too far” with innovation in the morning.

Food

California Pizza Kitchen menus its first-ever burger—and rewards guests who order it

 By Patricia Cobe on Sep. 29, 2022

Throughout October, there’s free stuff for CPK customers who opt for the new West Coast Burger instead of pizza.

Food

Street food evolves to meet changing tastes

By Patricia Cobe on Sep. 29, 2022

Restaurants are bringing street food indoors with a growing variety of flavors and global cuisines. They're following consumer demands for more authenticity and adventure.

Marketing

Olive Garden is bringing back the Never Ending Pasta Bowl after all

By Joe Guszkowski on Sep. 29, 2022

After casting doubt on the future of the popular promotion, the chain is reviving it as sales and traffic slow.

Marketing

P.F. Chang’s launches $6.99 monthly subscription program

By Joe Guszkowski on Sep. 28, 2022

Platinum Rewards members will get special perks including more points per dollar spent and unlimited free delivery.

Marketing

Here's how Woolworth's—yes, Woolworth's—democratized dining out

By Restaurant Business Staff on Sep. 27, 2022

The dining counters of the budget-priced retailer were a stage for history and the introduction of dining out for many.

Food

Taco Bell fans vote on the comeback of 2 favorite menu items

By Patricia Cobe on Sep. 27, 2022

The Enchirito and Double Decker Taco will face off through in-app voting by Rewards members, with the winner returning to the menu at a later date.

Marketing

McDonald’s goes boutique with some Happy Meals aimed at adults

By Jonathan Maze on Sep. 27, 2022

The burger giant is working with Cactus Plant Flea Market to create a meal in a box, complete with figurines of the chain’s classic characters.

Marketing

Texas Roadhouse is selling candles that smell like honey cinnamon butter

By Joe Guszkowski on Sep. 23, 2022

The candles are part of the steakhouse chain’s new online merch store, where superfans can buy shirts, hats and other items.

Marketing

How a pop star's lid drove Arby's awareness sky high

By Restaurant Business Staff on Sep. 20, 2022

Restaurant Rewind: Hardee's well-timed tweet last week echoes two of the restaurant industry's greatest marketing moments.

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