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marketing

Operations

8 stunners from the Global Restaurant Leadership Conference

Amid talk of delivery, ghost kitchens and a worldwide shortage of restaurant talent, speakers and attendees aired a few surprises. Here’s a sampling.

Marketing

For Popeyes, chicken sandwich lightning strikes twice

The chain’s reintroduction of the popular item generated more long lines and customer waits.

The chain’s Surprise Happy Meal resurrects 17 classic toys to celebrate the iconic box’s 40th anniversary.

When refurbishing a brand, careful attention is paid to maintaining food quality, flavor and plate appearance. Changes were researched and blind taste-tested.

The boneless variety will be offered at that price exclusively for dine-in orders.

The location set records for the company on opening day, prompting it to reduce hours to give workers time to prepare for the next day.

The chain needed less than two hours to sell out of its “Seasoned Tickets” for 10 weeks’ worth of wings.

The burger chain is sponsoring the Stevenage Football Club and making it the centerpiece of an online gaming marketing campaign.

Even when the holiday falls midweek, local places see a big upswing in business, new research shows.

The executive, who played a key role in removing “Donuts” from the company’s name, is leaving in December.

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