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marketing

Marketing

Not your grandfather’s specials board

One way to ensure that menu specials are being promoted effectively and consistently is to put marketing materials supporting the items directly into consumers hands using custom-printed paper napkins.

Leadership

For Beef ‘O’ Brady’s, rejuvenation is a process

At a time when many chains are searching for a magic bullet, the venerable casual-dining brand has found a reinvigoration takes time and a multitude of efforts.

Operations

Blaze adds large pizzas, launches ad campaign in delivery push

By Peter Romeo on Sep. 09, 2019

The new pies are intended for sharing—and beating Domino’s, say execs.

Marketing

Buffalo Wild Wings adds sports betting

By Peter Romeo on Sep. 05, 2019

Under a deal with MGM Resorts, customers will vie initially for prizes instead of cash, and can only collect on-premise. The chain will also develop sports bars within MGM properties.

Marketing

Shaquille O’Neal posts up for Papa John’s

By Jonathan Maze on Sep. 04, 2019

The newly minted company director will start appearing in national TV ads for the pizza chain Thursday in which he surprises customers by making deliveries.

Operations

Smashburger founders try a new sports bar concept

Sep. 04, 2019

In the latest test of a new entertainment draw, Tom's Watch Bar will feature the stadium-sized Megatron screen and 154 other HDTVs.

Marketing

Tender Greens names a CMO

By Peter Romeo on Aug. 29, 2019

Jack Oh, a veteran of consumer and gaming brands, moves up from VP.

Marketing

Atlanta KFC sells out of Beyond Fried Chicken in 5 hours

By Jonathan Maze on Aug. 27, 2019

The company said its single-store test generated long lines all day, draining supply quickly.

Marketing

KFC will start testing Beyond Meat chicken

By Jonathan Maze on Aug. 26, 2019

The quick-service chain will offer plant-based Beyond Fried Chicken at a single restaurant in suburban Atlanta starting this week.

Topics

Straddling the old and new is part of the job for A&W CEO Kevin Bazner

By Peter Romeo on Aug. 23, 2019

Stewarding a 100-year-old brand carries some unique challenges, as he's learned in leading the resurgent quick-service operation for nearly a decade.

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