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Marketing

Burger King brings back the dollar menu

The company is depositing a dollar into select customers’ Venmo accounts as it pushes value into the new year.

Marketing

McDonald’s next celebrity orders are from classic holiday characters

The burger giant is giving away food with app orders starting Monday and confirming that Die Hard is a Christmas movie in the process.

Operators are dressing up everyday menu items with upscale ingredients.

The holiday mini-movie features Saved by the Bell actor Mario Lopez in “A Recipe for Seduction” that will appear on the channel Sunday.

Operators are counting on holiday gift cards to boost revenue but sales are down.

Localized marketing is essential for running successful multi-location businesses.

Customers who shave their facial hair can get one of 10,000 free McRib sandwiches as the chain partners with No Shave November.

Consumers apparently want to look and smell like their favorite restaurants, and chains are here to give it to them.

The burger giant is getting more aggressive, and activist, as it seeks to raise its game in the intensifying battle for fast-food customers.

The Colorado-based agency will handle creative execution, brand strategy and digital design.

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