marketing

By Alicia Kelso on May 14, 2026

Marketing Bites: Taco Bell perfected the feature with its Taco Tuesday Drops, and several other brands have since added their own version, offering everything from merch to free food.

Marketing

McDonald's is putting its name on a Chicago soccer stadium

By Jonathan Maze on May 13, 2026

The fast-food giant has a deal with Chicago Fire FC to name its privately funded stadium McDonald’s Park, set to open in 2028. It's the company's first professional stadium rights deal in the U.S.

Financing

Sweetgreen bets on winning back the bowl-weary guest

By Lisa Jennings on May 08, 2026

After a terrible 1Q, sales for the fast-casual chain began to pick up in April. Will a non-bowl option, fueled by an army of social media creators, save the day?

Marketing

Chipotle’s AI strategy drove record Cinco de Mayo sales

By Alicia Kelso on May 07, 2026

The company's one-day promotion was the chain’s second-highest sales day overall as it leveraged search on sites like ChatGPT.

Premium

Technology

Why restaurant loyalty is stuck

By Joe Guszkowski on May 05, 2026

Tech Check: A loyalty strategy is now viewed as a must for restaurant brands. But many operators feel their programs are falling short, a new report finds.

Premium

Food

May the fourth and other fan-based holidays are opportunities for restaurants to celebrate

By Bret Thorn on May 04, 2026

Food Writer’s Diary: Operators can tap into culture touchstones to engage their customers

Premium

Marketing

Chefs are hosting themed collab dinners to amplify impact

By Patricia Cobe on Apr. 30, 2026

Independent restaurants join forces to showcase their culinary chops and educate new and established guests. The unique experiences build business and fans.

Marketing