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marketing

Marketing

Coalition of restaurant chains urge more takeout

Panera, Noodles, Habit and others are asking Americans to order a takeout meal on Tuesday to support restaurant workers.

Marketing

Restaurants offering side of toilet paper with delivery, pickup orders

The promotions provide much needed comic relief amid the coronavirus outbreak.

Marketing

Coronavirus expected to cost bars their busiest day

By Peter Romeo on Mar. 12, 2020

With festivities cancelled and customers leery of gatherings, St. Patrick’s Day is likely to be a bust, according to newly released research.

Marketing

Wendy’s breakfast ads succeed in cutting through the clutter

By Peter Romeo on Mar. 06, 2020

Commercials introducing the new lineup were among the week's most effective ads from QSRs, according to a rating service.

Financing

Subway plans a $5 menu to boost traffic

By Jonathan Maze on Mar. 05, 2020

The value menu would include a variety of items, including some Footlong subs, and comes amid a massive set of changes at the sandwich giant.

Leadership

Jimmy John’s names Darin Dugan chief marketing officer

By Jonathan Maze on Mar. 05, 2020

The former Sonic marketing executive has held several leadership positions with Applebee’s and Kraft.

Food

As the queso wars heat up, Moe’s takes on Chipotle with freebies

By Patricia Cobe on Mar. 03, 2020

A two-day giveaway is aimed to disrupt the debut of Chipotle’s new cheese sauce.

Marketing

Whataburger had a very good day—at least on Twitter

By Heather Lalley on Mar. 03, 2020

The Texas-based burger chain unwittingly became a trending topic, drawing thousands of love letters from fans.

Marketing

Golden Corral revamps its pitch to stay relevant

By Peter Romeo on Mar. 02, 2020

The 47-year-old buffet chain is trying different payment models and airing a bold new ad campaign in a bid to keep its image fresh.

Marketing

Casual chains tout the quality side of value

By Peter Romeo on Feb. 28, 2020

The past week's best-performing ads pushed top-flight items at a bargain price.

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