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marketing

Marketing

Not your grandfather’s specials board

One way to ensure that menu specials are being promoted effectively and consistently is to put marketing materials supporting the items directly into consumers hands using custom-printed paper napkins.

Leadership

For Beef ‘O’ Brady’s, rejuvenation is a process

At a time when many chains are searching for a magic bullet, the venerable casual-dining brand has found a reinvigoration takes time and a multitude of efforts.

The new pies are intended for sharing—and beating Domino’s, say execs.

Under a deal with MGM Resorts, customers will vie initially for prizes instead of cash, and can only collect on-premise. The chain will also develop sports bars within MGM properties.

The newly minted company director will start appearing in national TV ads for the pizza chain Thursday in which he surprises customers by making deliveries.

In the latest test of a new entertainment draw, Tom's Watch Bar will feature the stadium-sized Megatron screen and 154 other HDTVs.

Jack Oh, a veteran of consumer and gaming brands, moves up from VP.

The company said its single-store test generated long lines all day, draining supply quickly.

The quick-service chain will offer plant-based Beyond Fried Chicken at a single restaurant in suburban Atlanta starting this week.

Stewarding a 100-year-old brand carries some unique challenges, as he's learned in leading the resurgent quick-service operation for nearly a decade.

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