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marketing

Marketing

All restaurants win during March Madness, new research shows

New research shows that a considerable positive impact is felt by restaurants across the board, not just big marketers or operations with a hometown team in the hunt.

Marketing

Cooper’s Hawk will let wine club members earn points at Ruth’s Chris

The upscale steak chain will waive the corkage fee for members who bring their Cooper’s Hawk wine with them, through the end of April.

Marketing

How KFC learned to take marketing risks and regain relevance

By Jonathan Maze on Mar. 14, 2019

RB takes an inside look at the chicken chain’s marketing machine and how it comes up with ideas like the Colonel Sanders bearskin rug.

Marketing

Chipotle is handing out free money

By Jonathan Maze on Mar. 12, 2019

The burrito chain launched its new loyalty program Tuesday and is giving away up to $250,000 through Venmo.

Marketing

KFC is crowdfunding its next marketing idea

By Jonathan Maze on Mar. 05, 2019

A chicken bucket hot tub? A "smart cane" remote? The chain is asking supporters to back its newest marketing gimmick.

Marketing

Potbelly hopes smaller is better

By Jonathan Maze on Feb. 22, 2019

The sandwich chain has introduced a reconfigured menu with bundled meals and smaller versions of products to get customers to try new things.

Marketing

Errol Morris is making Chipotle’s new ads

By Jonathan Maze on Feb. 11, 2019

The documentary-style pieces give a behind-the-scenes look at the chain’s kitchens.

Operations

Topgolf jumps aboard the esports bandwagon

By Jonathan Maze on Feb. 05, 2019

The Dallas-based chain announced a partnership with Super League Gaming to bring events to its locations.

Marketing

KFC’s latest concoction: A Colonel Sanders bearskin rug

By Jonathan Maze on Feb. 05, 2019

The chicken chain will let consumers win the rug in a Reddit creativity contest.

Financing

Chipotle works to make itself more visible

By Jonathan Maze on Jan. 15, 2019

The once “quiet” brand has shifted its marketing and advertising to get in front of customers.