Edit

marketing

Marketing

Wendy’s makes a big bet on bacon

The company is kicking off “Baconfest” with numerous promotions.

Operations

Krispy Kreme is opening a massive Times Square location

The chain plans to open its new flagship in 2020, which it expects will be the world's busiest.

Marketing

Jamba recasts itself to address new market realities

By Peter Romeo on Jun. 06, 2019

The 29-year-old brand is changing its name, menu and design.

Marketing

McDonald’s will accept foreign currency for its international menu

By Jonathan Maze on Jun. 03, 2019

The company says it will accept any amount on Thursday afternoon to celebrate the debut of its Worldwide Favorites Menu.

Marketing

IHOP plans another name change

By Peter Romeo on May 28, 2019

This time the “P” is changing to, well, “P.”

Marketing

Taco Bell is opening a hotel this summer

By Jonathan Maze on May 16, 2019

The Bell: A Taco Bell Hotel and Resort will open for a limited time this August.

Marketing

Chuy’s looks to boost awareness, partly through catering

By Peter Romeo on May 08, 2019

The regional chain intends to raise familiarity through a combination of nontraditional and tried-and-true marketing efforts.

Marketing

Panera aims for college crammers

By Peter Romeo on May 06, 2019

Stores near institutions of higher learning are extending their hours and offering freebies to entice students during finals season.

Operations

Black Bear aims for more dinner traffic with nightly changeover

By Peter Romeo on May 02, 2019

A new nighttime-only menu is offered, the lights are dimmed, servers change their uniforms and a special music list is played.

Marketing

Burger King introduces meal boxes for different moods

By Jonathan Maze on May 01, 2019

To raise awareness during Mental Health Awareness Month, and perhaps take a shot at McDonald’s, the chain is offering boxes for varying emotions.