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Marketing

Walk-On's signs NIL deal with 63-year-old golfer

Debbie Blount walked on to Reinhardt University's golf team last year—and into a sponsorship with the sports bar chain.

Food

NFL star Tom Brady kicks off Subway’s low-carb bread test

The sandwich giant's new sub roll boasts zero sugar and one gram net carbohydrates.

The fast casual is giving away $1 million in free burritos on the gaming platform and is giving out branded Halloween costumes for players’ avatars.

Younger consumers apparently don’t like using paper coupons and its value-heavy approach hasn’t worked to generate sales. The company is changing that strategy.

The chicken chain was tired of being mistaken for Buffalo Wild Wings, and says the new look is boosting traffic.

Shipping delays, supply chain problems and other issues are potentially leading to a surge in gift card-buying this fall and winter, according to new research from Blackhawk Network.

The chicken chain and the musician have announced a unique partnership that also involves merchandise, charitable works and a new sauce.

Beef supply challenges and high demand have pushed brisket prices up to levels not seen before, forcing some operators to re-strategize.

Adney assumes the posts at the fast casual following the retirement of Larry Rusinko, who worked at the chain for more than six years.

The company’s latest “Thank You Meal” promotion will give away breakfast meals to educators next Monday through Friday.

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