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marketing

Marketing

Wendy’s makes a big bet on bacon

The company is kicking off “Baconfest” with numerous promotions.

Operations

Krispy Kreme is opening a massive Times Square location

The chain plans to open its new flagship in 2020, which it expects will be the world's busiest.

The 29-year-old brand is changing its name, menu and design.

The company says it will accept any amount on Thursday afternoon to celebrate the debut of its Worldwide Favorites Menu.

This time the “P” is changing to, well, “P.”

The Bell: A Taco Bell Hotel and Resort will open for a limited time this August.

The regional chain intends to raise familiarity through a combination of nontraditional and tried-and-true marketing efforts.

Stores near institutions of higher learning are extending their hours and offering freebies to entice students during finals season.

A new nighttime-only menu is offered, the lights are dimmed, servers change their uniforms and a special music list is played.

To raise awareness during Mental Health Awareness Month, and perhaps take a shot at McDonald’s, the chain is offering boxes for varying emotions.