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marketing

Marketing

Taco Bell is opening a hotel this summer

The Bell: A Taco Bell Hotel and Resort will open for a limited time this August.

Marketing

Chuy’s looks to boost awareness, partly through catering

The regional chain intends to raise familiarity through a combination of nontraditional and tried-and-true marketing efforts.

Marketing

Panera aims for college crammers

By Peter Romeo on May. 06, 2019

Stores near institutions of higher learning are extending their hours and offering freebies to entice students during finals season.

Operations

Black Bear aims for more dinner traffic with nightly changeover

By Peter Romeo on May. 02, 2019

A new nighttime-only menu is offered, the lights are dimmed, servers change their uniforms and a special music list is played.

Marketing

Burger King introduces meal boxes for different moods

By Jonathan Maze on May. 01, 2019

To raise awareness during Mental Health Awareness Month, and perhaps take a shot at McDonald’s, the chain is offering boxes for varying emotions.

Marketing

Coupons can be a death ray to the usual restaurant choice, study finds

By Peter Romeo on Apr. 30, 2019

Deal offers are found to be an effective way of luring loyalists to an unfamiliar place, the data shows.

Marketing

KFC enlists the Chippendales to sell its new Cinnabon Dessert Biscuits

By Jonathan Maze on Apr. 25, 2019

The chain introduced the “KFC Chickendales,” with personalized Mother’s Day videos featuring the dancers.

Consumer Trends

What's trending in LTOs?

Sponsored content from our partner Butterball Foodservice on Apr. 19, 2019

LTOs help keep restaurants top of mind in an increasingly competitive marketplace.

Marketing

Dairy Queen takes its Dreamsicle Dip Cone national

By Jonathan Maze on Apr. 11, 2019

The chain has added items to its treat menu and has a new tagline, Happy Tastes Good.

Food

5 essentials for creating a winning LTO

By Patricia Cobe on Apr. 03, 2019

Technomic offers insights into developing successful limited-time offers.