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Operations

8 stunners from the Global Restaurant Leadership Conference

Amid talk of delivery, ghost kitchens and a worldwide shortage of restaurant talent, speakers and attendees aired a few surprises. Here’s a sampling.

Marketing

For Popeyes, chicken sandwich lightning strikes twice

The chain’s reintroduction of the popular item generated more long lines and customer waits.

Marketing

McDonald’s is bringing back classic Happy Meal toys

By Jonathan Maze on Nov. 01, 2019

The chain’s Surprise Happy Meal resurrects 17 classic toys to celebrate the iconic box’s 40th anniversary.

Operations

Case study: Norms Restaurants

Sponsored content from our partner CapitalSpring on Oct. 29, 2019

When refurbishing a brand, careful attention is paid to maintaining food quality, flavor and plate appearance. Changes were researched and blind taste-tested.

Marketing

Applebee’s tries 25-cent wings

By Peter Romeo on Oct. 28, 2019

The boneless variety will be offered at that price exclusively for dine-in orders.

Financing

The new White Castle in Arizona was so busy it closed

By Jonathan Maze on Oct. 25, 2019

The location set records for the company on opening day, prompting it to reduce hours to give workers time to prepare for the next day.

Marketing

KFC is selling a chicken wing subscription

By Jonathan Maze on Oct. 17, 2019

The chain needed less than two hours to sell out of its “Seasoned Tickets” for 10 weeks’ worth of wings.

Marketing

Burger King adopts a small English soccer club

By Jonathan Maze on Oct. 17, 2019

The burger chain is sponsoring the Stevenage Football Club and making it the centerpiece of an online gaming marketing campaign.

Marketing

Halloween proves a treat for bar operations

By Peter Romeo on Oct. 17, 2019

Even when the holiday falls midweek, local places see a big upswing in business, new research shows.

Marketing

Tony Weisman, Dunkin’s U.S. CMO, to leave the company

By Jonathan Maze on Oct. 16, 2019

The executive, who played a key role in removing “Donuts” from the company’s name, is leaving in December.

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