Crumbl is ditching cookies—in its logo

The cookie chain unveiled a brand refresh this week that goes big on the pink and features a simplified logo that does away with the word “cookies.”


Strengthening Consumer Loyalty

If you have noticed consumer traffic slowing down, you’re not alone. Understanding how to appeal to consumers is key to driving future visits and strengthening consumer loyalty.

Also, new merch includes a line of mystery tee-shirts designed by celebrated artists.

Despite "wobbliness," consumers are doing okay. But they want to get their money's worth, says CEO Randy Garutti.

The family-dining chain launches eight menu items Monday inspired by the film’s story—and they’re not all chocolate.

Marketing Bites: Olive Garden, Sonic and Jimmy John’s launch holiday merchandise collections. Velvet Taco is giving away free tacos for a year to one lucky diner. And Wendy’s brings back its Frosty Key Tag fundraiser.

Restaurant Rewind: If the offer proves more or less enticing than anticipated, chaos can follow. Here are some prime examples from the industry’s past.

Grilled Cheese Nacho Fries debut along with the inaugural Nacho Fries Lover’s Pass for Rewards Members.

The burger giant has teamed up with Crocs on a footwear line that features iconic characters like Grimace and Birdie.

Atmosfy and Recs encourage personalized recommendations rather than anonymous star ratings in a direct challenge to review sites like Yelp.

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