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Marketing

For restaurants right now, a value deluge

 By Heather Lalley on Jul. 17, 2025

Marketing Bites: It’s a season of marketing creativity as operators from Taco Bell to Planet Hollywood look to position themselves as bastions for budget-minded diners.

Marketing

&pizza launches $39.99 pass for a pie a day for 30 days

 By Lisa Jennings on Jul. 10, 2025

The fast-casual chain wants guests to know it's serious about lowering prices. But the deal is not available for delivery. The goal is to drive traffic into shops.

Financing

Welcome to the world of extreme sales results

By Jonathan Maze on Jun. 30, 2025

The Bottom Line: Before the pandemic, double-digit same-store sales results were rare and 20% increases were almost unheard of. Not anymore. Why social media is changing the possibilities of quarterly restaurant results.

Food

McDonald's bolsters its value lineup with a new burger

By Jonathan Maze on Jun. 30, 2025

The fast-food giant will start selling The Daily Double next month through the end of this year and will make the burger part of its Meal Deal bundle.

Operations

Sweetgreen wants to shake its reputation for expensive salad

By Lisa Jennings on Jun. 27, 2025

The fast-casual chain is working on its value perception in a way that spotlights menu innovation and avoids discounts. Is the chain given enough credit for its more-affordable offerings?

Marketing

Subway launches a limited-time Happy Gilmore meal

By Patricia Cobe on Jun. 26, 2025

The fast-food sandwich giant partnered with Netflix to promote Happy Gilmore 2 through collectible cups and an immersive experience ahead of the golf movie’s premiere in late July.

Food

Red Lobster bets on seafood boils to fuel comeback

By Joe Guszkowski on Jun. 26, 2025

The casual-dining chain is offering bagged seafood feasts as part of its Crabfest promotion, tapping into a rising seafood trend as it looks to bounce back from bankruptcy.

Operations

In-N-Out Burger sues YouTuber for trademark violation in prank videos

By Lisa Jennings on Jun. 25, 2025

Content creator Bryan Arnett allegedly pretended to be an employee in the drive-thru, making "lewd, derogatory and profane remarks" to customers and disparaging the brand in social media posts.

Marketing

McDonald's settles discrimination lawsuit with media mogul Byron Allen, maintains advertising relationship

By Jonathan Maze on Jun. 13, 2025

Fast-food restaurant giant McDonald's resolved a four-year legal battle with The Weather Channel owner Byron Allen over advertising practices and agreed to continue ad purchases. Key insights for restaurant operators on navigating media partnerships and discrimination claims.

Marketing

7-Eleven jumps into the summer value wars

By Heather Lalley on Jun. 11, 2025

Restaurant chains and convenience retailers alike are trying to woo cost-conscious consumers with deals this season.

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