marketing

Crumbl is ditching cookies—in its logo

By Jonathan Maze on Nov. 29, 2023

The cookie chain unveiled a brand refresh this week that goes big on the pink and features a simplified logo that does away with the word “cookies.”

Operations

Strengthening Consumer Loyalty

Sponsored content from our partner W.K. Kelloggs Co. on Nov. 29, 2023

If you have noticed consumer traffic slowing down, you’re not alone. Understanding how to appeal to consumers is key to driving future visits and strengthening consumer loyalty.

Marketing

Chipotle wants people to steal napkins to fill expensive Car Napkin Holder

By Lisa Jennings on Nov. 29, 2023

Also, new merch includes a line of mystery tee-shirts designed by celebrated artists.

Operations

Shake Shack plans to up value messaging to drive traffic

By Lisa Jennings on Nov. 28, 2023

Despite "wobbliness," consumers are doing okay. But they want to get their money's worth, says CEO Randy Garutti.

Food

IHOP ties into 'Wonka' movie with themed LTOs

By Patricia Cobe on Nov. 27, 2023

The family-dining chain launches eight menu items Monday inspired by the film’s story—and they’re not all chocolate.

Marketing

Olive Garden launches a holiday merchandise collection starring its iconic cheese graters

By Reyna Estrada on Nov. 16, 2023

Marketing Bites: Olive Garden, Sonic and Jimmy John’s launch holiday merchandise collections. Velvet Taco is giving away free tacos for a year to one lucky diner. And Wendy’s brings back its Frosty Key Tag fundraiser.

Marketing

What happens when promos don’t work as expected

By Peter Romeo on Nov. 14, 2023

Restaurant Rewind: If the offer proves more or less enticing than anticipated, chaos can follow. Here are some prime examples from the industry’s past.

Food