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Marketing

Chick-fil-A, Olive Garden also win in ‘Jeopardy!’ showdown

A ranking of chain commercials by consumer engagement shows the game program delivered for its restaurant sponsors.

Topics

12 reveals from this week’s big restaurant event

The three dozen chains participating in the ICR Conference provided plenty of aha moments. Here’s a sampling of the surprising tidbits that were aired.

Marketing

Popeyes is giving away chicken sandwiches

By Jonathan Maze on Jan. 13, 2020

The company is promoting its new national delivery partnership with DoorDash this week with a sandwich giveaway.

Marketing

Value pitches dominate start of QSRs' ad year

By Peter Romeo on Jan. 10, 2020

Full-service TV advertising was dominated by Applebee's and Olive Garden, which both put a spotlight on attractively priced new offers.

Operations

Famous Dave’s downsizes in a new tech-studded prototype

By Peter Romeo on Dec. 20, 2019

The store is less than half the size of a traditional unit, with an emphasis on the bar and off-premise business.

Marketing

Burger King is giving out Impossible Whoppers to delayed passengers

By Jonathan Maze on Dec. 18, 2019

The chain’s “Delay Your Way” promotion lets customers get coupons for the plant-based product through its app.

Marketing

Which restaurant chains are winning in holiday advertising?

By Peter Romeo on Dec. 17, 2019

A new feature of Restaurant Business looks at the week’s most effective TV ads.

Marketing

Weekend defibrillator report: Soused Santas and other restaurant shockers

By Peter Romeo on Dec. 13, 2019

Here are some sleeper stories that could get hearts beating faster.

Marketing

The definitive 2019 chain restaurant gift guide

By Jonathan Maze on Dec. 06, 2019

Just in time for the holidays: More restaurant-branded merch than ever before.

Leadership

Smokey Bones CEO looks back for the way forward

By Peter Romeo on Dec. 04, 2019

Six months into the job, James O’Reilly is re-stoking the barbecue.

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