marketing

Marketing

Walk-On's signs NIL deal with 63-year-old golfer

By Joe Guszkowski on Oct. 28, 2021

Debbie Blount walked on to Reinhardt University's golf team last year—and into a sponsorship with the sports bar chain.

Food

NFL star Tom Brady kicks off Subway’s low-carb bread test

By Patricia Cobe on Oct. 28, 2021

The sandwich giant's new sub roll boasts zero sugar and one gram net carbohydrates.

Marketing

Chipotle launches a truly ‘virtual’ restaurant via Roblox

By Heather Lalley on Oct. 26, 2021

The fast casual is giving away $1 million in free burritos on the gaming platform and is giving out branded Halloween costumes for players’ avatars.

Financing

Burger King decides to cut the coupons

By Jonathan Maze on Oct. 25, 2021

Younger consumers apparently don’t like using paper coupons and its value-heavy approach hasn’t worked to generate sales. The company is changing that strategy.

Marketing

Wings & Rings rebrands, without the 'Buffalo'

By Joe Guszkowski on Oct. 15, 2021

The chicken chain was tired of being mistaken for Buffalo Wild Wings, and says the new look is boosting traffic.

Marketing

Survey: Expect a big holiday season for restaurant gift cards

By Heather Lalley on Oct. 15, 2021

Shipping delays, supply chain problems and other issues are potentially leading to a surge in gift card-buying this fall and winter, according to new research from Blackhawk Network.

Marketing