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marketing

Financing

Chipotle works to make itself more visible

The once “quiet” brand has shifted its marketing and advertising to get in front of customers.

Marketing

Another restaurant chain embraces esports as a draw

GameWorks is installing computer terminals within all its fun-and-food branches in a bid for video game fans.

Marketing

McDonald’s to give markets more media control

By Jonathan Maze on Jan. 10, 2019

The company is reviewing its local media agency less than two years after consolidating its agencies under a single firm.

Marketing

Pincho drops the 'Factory'

By Jonathan Maze on Jan. 09, 2019

The company changed its name to simply Pincho as it prepares for growth beyond Florida.

Marketing

Dunkin’ Donuts begins transformation into Dunkin’

By Peter Romeo on Jan. 03, 2019

But doughnuts will remain in the promotional spotlight, along with a new coffee drink and sandwiches.

Marketing

McDonald’s hopes innovation lifts its breakfast sales

By Jonathan Maze on Jan. 03, 2019

The company is reportedly planning new Donut Sticks later this year in a bid to get back its breakfast steam.

Marketing

Chipotle is going after Whole30, keto and paleo dieters

By Jonathan Maze on Jan. 02, 2019

The burrito chain introduced new Lifestyle Bowls aimed at customers on specific diets.

Financing

Should McDonald’s serve burgers in the morning?

By Jonathan Maze on Dec. 27, 2018

Just years after company added breakfast all day, a new demand has emerged, but complexity is the chain’s biggest problem, says RB’s The Bottom Line.

Marketing

McDonald’s changes its value menu again

By Jonathan Maze on Dec. 20, 2018

The company is bringing back its 2-for-$5 offer and ditching its $6 meal.

Marketing

4 restaurant snipes that cut through the holiday clutter

By Peter Romeo on Dec. 19, 2018

Can’t we all just get along this holiday season? Apparently not when it comes to marketing. Here’s a roundup of those controversial stabs for attention.