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Chipotle works to make itself more visible

The once “quiet” brand has shifted its marketing and advertising to get in front of customers.

Marketing

Another restaurant chain embraces esports as a draw

GameWorks is installing computer terminals within all its fun-and-food branches in a bid for video game fans.

The company is reviewing its local media agency less than two years after consolidating its agencies under a single firm.

The company changed its name to simply Pincho as it prepares for growth beyond Florida.

But doughnuts will remain in the promotional spotlight, along with a new coffee drink and sandwiches.

The company is reportedly planning new Donut Sticks later this year in a bid to get back its breakfast steam.

The burrito chain introduced new Lifestyle Bowls aimed at customers on specific diets.

Just years after company added breakfast all day, a new demand has emerged, but complexity is the chain’s biggest problem, says RB’s The Bottom Line.

The company is bringing back its 2-for-$5 offer and ditching its $6 meal.

Can’t we all just get along this holiday season? Apparently not when it comes to marketing. Here’s a roundup of those controversial stabs for attention.