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Marketing

Bojangles signs two college quarterbacks to marketing deals

The quick-service chicken-and-biscuits chain becomes one of the first major restaurant brands to take advantage of a new NCAA policy that allows student athletes to profit off their “name, image and likeness.”

Financing

Subway’s giveaway falls short, but its new menu still sells

The sandwich giant didn’t give away the 1 million sandwiches it said it would, angering some operators. But franchisees say sales have been strong, anyway.

Marketing

Ruby Tuesday uses a virtual concept as a dine-in draw

By Peter Romeo on Jul. 15, 2021

Selected items off Libby's BBQ menu will be offered on-site and for takeout through the summer.

Marketing

Steph Curry, Serena Williams and Tom Brady join Megan Rapinoe in Subway ads

By Jonathan Maze on Jul. 13, 2021

Another sports icon, Charles Barkley, is the new “voice of Subway” in ads highlighting the brand’s “Eat Fresh Refresh” menu upgrades.

Marketing

Subway takes its tuna defense to the web

By Jonathan Maze on Jul. 12, 2021

The sandwich giant has a “SubwayTunaFacts.com” site aiming to “clarify any misunderstandings” on the contents of its tuna.

Marketing

Rock Bottom launches a $300 beer club

By Peter Romeo on Jul. 08, 2021

Members of the Beer Barrel Club get their own keg and a $300 credit for refills.

Marketing

Chili's and its virtual spinoff have a new marketing SVP: Michael Breed

By Peter Romeo on Jun. 30, 2021

The 17-year Brinker International veteran will be involved in growing the company's virtual operations as well as overseeing all domestic marketing for Chili's.

Marketing

You can now bet on Domino’s curbside service times

By Jonathan Maze on Jun. 28, 2021

The pizza chain is working with the daily fantasy sports company DraftKings to let customers predict the speed of its Carside Delivery service as it starts guaranteeing the service in two minutes or less.

Technology

The next big burger battle will be over loyalty

By Jonathan Maze on Jun. 24, 2021

McDonald’s, Burger King and Wendy’s either have or will introduce new loyalty programs as the sector looks to keep customers from drifting to third-party platforms.

Marketing

McDonald’s will finally kick off its loyalty program

By Jonathan Maze on Jun. 22, 2021

MyMcDonald’s Rewards will be available on July 8 as the chain seeks to join companies like Starbucks and Dunkin' in marketing directly to consumers.

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