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marketing

Marketing

Taco Bell expands rewards program, gives away free tacos

Loyalty members will get more ways to earn points as the chain leans further into digital ordering.

Financing

Cheesecake Factory plans to overhaul its marketing capabilities

The polished casual chain will invest in new database technology and the development of an "on-brand" loyalty program. Messaging will focus on raising awareness of the brand.

With delivery more prevalent than it's been during earlier games, several promotions are focusing on off-premise orders placed digitally.

The company also said it is donating $1.7 million to 16 food banks across the U.S. where it has community stores.

The quick-service chicken-and-biscuits chain becomes one of the first major restaurant brands to take advantage of a new NCAA policy that allows student athletes to profit off their “name, image and likeness.”

The sandwich giant didn’t give away the 1 million sandwiches it said it would, angering some operators. But franchisees say sales have been strong, anyway.

Selected items off Libby's BBQ menu will be offered on-site and for takeout through the summer.

Another sports icon, Charles Barkley, is the new “voice of Subway” in ads highlighting the brand’s “Eat Fresh Refresh” menu upgrades.

The sandwich giant has a “SubwayTunaFacts.com” site aiming to “clarify any misunderstandings” on the contents of its tuna.

Members of the Beer Barrel Club get their own keg and a $300 credit for refills.

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