marketing

Marketing

Burger King goes back to the Whopper well with its newest campaign

The fast-food chain is giving away $1 million to one of three customers who came up with unique flavor ideas for its signature burger and customers will get to vote on it. The company believes it does well when it focuses on the Whopper.

Operations

Cava remains industry outlier with double-digit traffic gains

The rollout of a new loyalty program and addictive Garlic Ranch Pita Chips helped boost traffic nearly 13% at the Mediterranean fast casual.

The meal features a bacon cheeseburger or chicken sandwich, fries and a fountain drink. It’s part of a new approach to value at the casual-dining chain.

Tech Check: Loyalty programs are a great tool, but restaurants need to appeal to more than just their most frequent customers to bring back traffic.

The breakfast-and-lunch chain said it's banking on the pinpoint communications afforded by richer consumer data to reinvigorate traffic, which slid 4.4% in the third quarter.

Restaurant Rewind: Once a true convention smasher, the casual-dining pioneer gradually sanded away the quirks and irreverence that made it saucier than anything the industry had seen before. Here’s a reminder of what it once was.

The casual-dining burger chain said the deals are needed to compete in the highly promotional market, and are designed to show off its improved food and service.

Traffic at the fast-casual chain fell 3.5% in the most recent quarter, but management is banking on a sales rebound from kiosks and unit growth.

The operations expert is the casual-dining seafood chain’s third leadership hire in as many weeks as it embarks on its post-bankruptcy comeback.

The fast-casual grilled-chicken chain launches a $5 Taco Tuesday promotion to spark trial after traffic plummets 7.6% in third quarter.

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