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Marketing

McDonald’s next big meal is with BTS

The burger giant’s latest celebrity-endorsed meal collaboration will be with the hugely popular Korean boy band.

Marketing

Taco Bell wants to recycle your hot sauce packets

The company is working with TerraCycle to develop a method for recycling used sauce packets.

Marketing

How 4 restaurants approach marketing virtual brands

By Joe Guszkowski on Apr. 06, 2021

Dog Haus, Wow Bao and more share strategies for expanding the reach of online-only concepts that have become popular over the past year.

Marketing

Most-viewed March Madness ads include three restaurant players

By Patricia Cobe on Apr. 06, 2021

Video ad campaigns dominated the NCAA tournament, and these brands dominated fans’ screen time.

Marketing

Uno is getting rid of deep-dish pizza, and other April Fool's pranks

By Joe Guszkowski on Apr. 01, 2021

Portillo's, MOD Pizza and Auntie Anne's also got in some gags for the annual joke-filled holiday.

Marketing

Krispy Kreme will give you free doughnuts all year if you get vaccinated

By Jonathan Maze on Mar. 22, 2021

The chain is also giving its employees paid time off to get the vaccine and is giving everybody a free coffee and a doughnut on Mondays this spring.

Marketing

Everything marketers need to know about customer lifecycle loyalty

Sponsored content from our partner Punchh on Mar. 19, 2021

It’s no longer enough to send a mass email or text message.

Financing

Tim Hortons is investing millions to ‘supercharge’ marketing

By Jonathan Maze on Mar. 15, 2021

The company is investing $64 million to highlight improvements to its menu and digital strategy and is increasing franchisees’ ad fund contributions.

Marketing

Restaurant chains go all-in on loyalty

By Jonathan Maze and Joe Guszkowski on Mar. 05, 2021

Big chains are starting more loyalty programs than ever, driven by customer demand and a need for more information.

Technology

TGI Fridays’ text-based marketing program gets a quick response

By Joe Guszkowski on Mar. 04, 2021

The SMS channel launched in September is generating strong conversion rates and has about 300,000 users.

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