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Marketing

McDonald’s next big meal is with BTS

The burger giant’s latest celebrity-endorsed meal collaboration will be with the hugely popular Korean boy band.

Marketing

Taco Bell wants to recycle your hot sauce packets

The company is working with TerraCycle to develop a method for recycling used sauce packets.

Dog Haus, Wow Bao and more share strategies for expanding the reach of online-only concepts that have become popular over the past year.

Video ad campaigns dominated the NCAA tournament, and these brands dominated fans’ screen time.

Portillo's, MOD Pizza and Auntie Anne's also got in some gags for the annual joke-filled holiday.

The chain is also giving its employees paid time off to get the vaccine and is giving everybody a free coffee and a doughnut on Mondays this spring.

It’s no longer enough to send a mass email or text message.

The company is investing $64 million to highlight improvements to its menu and digital strategy and is increasing franchisees’ ad fund contributions.

Big chains are starting more loyalty programs than ever, driven by customer demand and a need for more information.

The SMS channel launched in September is generating strong conversion rates and has about 300,000 users.

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