marketing

Taco Bell expands rewards program, gives away free tacos

Loyalty members will get more ways to earn points as the chain leans further into digital ordering.

Cheesecake Factory plans to overhaul its marketing capabilities

The polished casual chain will invest in new database technology and the development of an "on-brand" loyalty program. Messaging will focus on raising awareness of the brand.

Marketing

Restaurants aim for their own sort of Olympic gold

By Peter Romeo on Jul. 27, 2021

With delivery more prevalent than it's been during earlier games, several promotions are focusing on off-premise orders placed digitally.

Marketing

Starbucks expands its food donation program

By Jonathan Maze on Jul. 26, 2021

The company also said it is donating $1.7 million to 16 food banks across the U.S. where it has community stores.

Marketing

Bojangles signs two college quarterbacks to marketing deals

By Heather Lalley on Jul. 22, 2021

The quick-service chicken-and-biscuits chain becomes one of the first major restaurant brands to take advantage of a new NCAA policy that allows student athletes to profit off their “name, image and likeness.”

Premium

Financing

Subway’s giveaway falls short, but its new menu still sells

By Jonathan Maze on Jul. 16, 2021

The sandwich giant didn’t give away the 1 million sandwiches it said it would, angering some operators. But franchisees say sales have been strong, anyway.

Marketing