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Marketing

Taco Bell shifts its breakfast business with the help of Pete Davidson

The Mexican fast-food chain is focusing on ease and familiarity and is enlisting the comedian to help it apologize for “going too far” with innovation in the morning.

Food

California Pizza Kitchen menus its first-ever burger—and rewards guests who order it

Throughout October, there’s free stuff for CPK customers who opt for the new West Coast Burger instead of pizza.

Restaurants are bringing street food indoors with a growing variety of flavors and global cuisines. They're following consumer demands for more authenticity and adventure.

After casting doubt on the future of the popular promotion, the chain is reviving it as sales and traffic slow.

Platinum Rewards members will get special perks including more points per dollar spent and unlimited free delivery.

The dining counters of the budget-priced retailer were a stage for history and the introduction of dining out for many.

The Enchirito and Double Decker Taco will face off through in-app voting by Rewards members, with the winner returning to the menu at a later date.

The burger giant is working with Cactus Plant Flea Market to create a meal in a box, complete with figurines of the chain’s classic characters.

The candles are part of the steakhouse chain’s new online merch store, where superfans can buy shirts, hats and other items.

Restaurant Rewind: Hardee's well-timed tweet last week echoes two of the restaurant industry's greatest marketing moments.

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