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marketing

Technology

Why Wonder bought a media company

 By Joe Guszkowski on Mar. 17, 2025

Tech Check: With Tastemade, the food hall-delivery company will create an advertising business that spans the digital and physical worlds.

Food

Meet the new Noodles & Company menu

 By Lisa Jennings on Mar. 12, 2025

The fast-casual chain has rolled out its culinary transformation along with a marketing campaign proclaiming, "We know noodles." What did guests want? More mac and cheese.

Financing

First Watch fires up a new marketing plan

By Joe Guszkowski on Mar. 11, 2025

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the chain’s plan to boost traffic this year.

Marketing

Pizza Hut introduces Pizza Charcuterie in celebration of Pi Day

By Patricia Cobe on Mar. 11, 2025

Instead of the usual $3.14 specials, The Plano, Texas-based pizza chain asks fans to strut their creativity with Instagrammable pie-wings-and-dips boards.

Technology

Blackbird brings its restaurant loyalty software to the blockchain

By Joe Guszkowski on Mar. 03, 2025

The tech company’s newly launched Flynet will reduce transaction fees and allow restaurants and customers to trade loyalty points like cryptocurrency.

Financing

A look into Starbucks' marketing strategy shift

By Jonathan Maze on Feb. 26, 2025

A Deeper Dive: Dawn Kane, CEO of Hot Dish Advertising, joins the restaurant finance podcast to talk about Starbucks, Chili’s and the best strategies to break through the marketing clutter.

Financing

Franchisees accuse Hurricane Grill & Wings of raiding the marketing fund

By Jonathan Maze on Feb. 24, 2025

Operators filed a lawsuit against the chicken wing chain and parent company Fat Brands, accusing them of underfunding the marketing department and damaging the brand.

Marketing

Is Sweetgreen's experiment with subscriptions ending?

By Lisa Jennings on Feb. 18, 2025

A new loyalty program is coming that seeks to engage more personally with members. That could mean the end of the tiered Sweeptass program, offering daily discounts.

Financing

Everybody apparently went to Starbucks on Monday

By Jonathan Maze on Feb. 13, 2025

The chain's "Starbucks Monday" free coffee promotion on the day after the Super Bowl was the most redeemed offer in its history and generated record loyalty signups and strong traffic.

Leadership

Red Robin CMO Kevin Mayer leaves the company

By Joe Guszkowski on Feb. 12, 2025

Mayer had been with the casual-dining burger chain for almost two years. A replacement was not named.

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