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marketing

Marketing

Taco Bell is opening a hotel this summer

The Bell: A Taco Bell Hotel and Resort will open for a limited time this August.

Marketing

Chuy’s looks to boost awareness, partly through catering

The regional chain intends to raise familiarity through a combination of nontraditional and tried-and-true marketing efforts.

Stores near institutions of higher learning are extending their hours and offering freebies to entice students during finals season.

A new nighttime-only menu is offered, the lights are dimmed, servers change their uniforms and a special music list is played.

To raise awareness during Mental Health Awareness Month, and perhaps take a shot at McDonald’s, the chain is offering boxes for varying emotions.

Deal offers are found to be an effective way of luring loyalists to an unfamiliar place, the data shows.

The chain introduced the “KFC Chickendales,” with personalized Mother’s Day videos featuring the dancers.

LTOs help keep restaurants top of mind in an increasingly competitive marketplace.

The chain has added items to its treat menu and has a new tagline, Happy Tastes Good.

Technomic offers insights into developing successful limited-time offers.