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Marketing

Bojangles signs two college quarterbacks to marketing deals

The quick-service chicken-and-biscuits chain becomes one of the first major restaurant brands to take advantage of a new NCAA policy that allows student athletes to profit off their “name, image and likeness.”

Financing

Subway’s giveaway falls short, but its new menu still sells

The sandwich giant didn’t give away the 1 million sandwiches it said it would, angering some operators. But franchisees say sales have been strong, anyway.

Selected items off Libby's BBQ menu will be offered on-site and for takeout through the summer.

Another sports icon, Charles Barkley, is the new “voice of Subway” in ads highlighting the brand’s “Eat Fresh Refresh” menu upgrades.

The sandwich giant has a “SubwayTunaFacts.com” site aiming to “clarify any misunderstandings” on the contents of its tuna.

Members of the Beer Barrel Club get their own keg and a $300 credit for refills.

The 17-year Brinker International veteran will be involved in growing the company's virtual operations as well as overseeing all domestic marketing for Chili's.

The pizza chain is working with the daily fantasy sports company DraftKings to let customers predict the speed of its Carside Delivery service as it starts guaranteeing the service in two minutes or less.

McDonald’s, Burger King and Wendy’s either have or will introduce new loyalty programs as the sector looks to keep customers from drifting to third-party platforms.

MyMcDonald’s Rewards will be available on July 8 as the chain seeks to join companies like Starbucks and Dunkin' in marketing directly to consumers.

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